Magento Launched the Mobile Optimization Initiative for Merchants

Just more than a month ago, Peter Sheldon, the Senior Director of Commerce Strategy at Magento, posted a news update that the Magento Community, led by technology partners PayPal and Hi Conversion, launched the Mobile Optimization Initiative to help bridge the mCommerce gap.

It was revealed that during the time of launch that the participating system integration partners have conducted over 250 experiments resulting in three million data points from merchants worldwide.

They found that every major retailer is facing the same problem, which is converting sales using mobile devices. Smartphones have become a primary source of online shopping for many customers. However, the ratio of mobile views to conversion is far higher, meaning not as many conversions, in comparison to desktop views. A more effective scheme of monetizing consumers should be adopted by retailers as they are heading towards the competitive holiday season.

Must read: Is your eCommerce store ready for Black Friday and Christmas Sales?

It is important that consumers have a memorable mobile experience throughout the process to ensure better consumer engagement. Consumers do not hesitate to leave the buying process if the payment process is just a little bit confusing. Therefore, the mobile checkout experience has become a sore point for all brands.

What can be done?

The Mobile Optimization Initiative is all about providing retailers a complementary mobile checkout funnel assessment, optimized campaign design and implementation, and professional services during the ongoing program. The initiative works with 15 system integrators providing professional services, including Web 2 Market, Red stage, Razoyo, Something Digital, Imagination Media, Wagento, ICUBE, JH, Gene, IWD Agency, and Lima Consulting Group. The program is expanding globally and has already been accepted by 60 merchants.

The Mobile Optimization Initiative provides support to merchants, which will help them capture some of the revenue that is being lost because of low mobile optimization.

A community is required to work on this issue as one company cannot solve the mCommerce gap alone. The Magento Community is one such community with a vibrant, collaborative, and dedicated group of individuals working towards improving the online buying experience for everyone. They have come together to solve this ongoing problem with the best magento ecommerce developers, system integrators, designers, and merchants.

(News source:https://magento.com/blog/magento-news/magento-introduces-mobile-optimization-initiative-merchants)

Bring Your e-Store Live on Mobile for Free!

Before conjuring up your mind in writing the complex block of coding and spending hours in mobilizing your Magento store, you can have your own app without any need of coding skills. Yes, you can become an app owner and bring your Magento store live on your customers’ mobile devices with a zero level of mastery in coding and app development process.

Envision Ecommerce has done all heavy lifting for you: be it brainstorming about the best technology, platforms, payment gateways, real-time data synchronization and other aspects. The MageIonic app that effortlessly turns your Magento store into a feature-rich hybrid mobile app.

Zero level of mastery in coding! Yes, just add your business details and personalized business content and get ready to bring your Magento store live on mobile. The MageIonic app is a no coding mobile app building solution, specially designed to cater all yours as well as your customers’ requirements!

Have a look at the features, advantages and other important aspects of MageIonic

Easy Navigation

Easy Navigation

A user-friendly navigation allows customers to extract all the guessing work. That’s why MageIonic comes with an easy navigation for making your actions effortless.  For this your customers will grab:

Social Login;

Supports both Android & iOS platforms;

Ease of shopping.

90 Days Free Trial Period

90 Days Free Trial Period

MageIonic comes with 90 days free trial period so that you can mobilize your Magento store and you’ve nothing to lose at this starting point. You don’t have any need of developers, designers to build an app for you within your desired deadlines.

Enhanced Product Display for Marketing Purposes

Product Display for Marketing Purposes

The app is equipped with an outstanding feature that allows merchants to display products in more enhanced ways. That further ensures maximum attraction towards your products from your targeted audience.

White Labelled Ionic App, Highly Customizable and Instantly Ready

Highly Customizable and Instantly Ready

Another important fact of MageIonic is that it is a white-labeled mobile app and highly customizable. Once you enter your business details and personalized business content, it will get instantly ready for your Magento store.

Google Analytics Tracking

Google Analytics Tracking

MageIonic incorporates Google analytic tracking functionality so you can track each consumer’s activity and stores’ sale via the app.

Works for MultiStores

Works for MultiStores

If you are running your own Magento based online multistore, you can also mobilize your multistore with the convenience of a single app, i.e. MageIonic.

Other Beneficial Features

Real Time Data Synchronization

Flexible and intuitive backend

Most secured payment gateways

Delivers fast performance across every device for being hybrid

 

So, what are you waiting for? Avail this all in one solution to meet your business requirements and enjoy a 90 days trial period for free!