A Glimpse of the Meet Magento New York 2020

Meet Magento New York 2020 Envision eCommerce had a privilege to be the gold sponsor for the event, our spokes person Nidhi Arora delivered a session on the topic ‘Commerce Marketing Automation with Marketo’

About Meet Magento New York 2020

Meet Magento New York 2020 was an engaging platform that considered to be lively featuring most of the well renowned Magento and eCommerce influencers and business leaders from around the world.
The pandemic, impacted the event in a way, letting people to the standoff at a virtual booth, took optimum utilization of this stage to exhibit their skills to inspire and have a one on one engagement on their virtual with developers and influencers around the globe.

Media Platforms were on blaze during the live tweets and videos for the event where several, attendees exchanging their ideas on their expertise on Magento eCommerce platform, Starting new businesses and holding sessions with business leaders, speakers, and developers who made it big in the world of Magento.

Who is it for

Again, Meet Magento is targeting mainly these three key groups:

1. Commerce Merchants and manufacturers: Find new eCommerce solutions, cross border platforms, technology partners and services.

2. Magento Community (integrators, agencies, and developers): Catch up with the latest updates of Magento and eCommerce network.

3. Other technology partners and service providers: Keep up with the latest trends of eCommerce, especially in the regional and global context.

A glimpse of Virtual booth #MM20NYC and Virtual Networking

Meet Magento New York 2020 was the most awaited Magento event for the whole Magento community this year, where many merchants, technology partners, and services providers all around the globe gathered and discussed on Magento topics. If you are likely to catch up with the latest Magento trends, this is an opportunity you should not miss!
Stay tuned for more updates about the events. In the meantime, you can visit our website and get a free website audit.

Reshape Your Business with Magento 2

Magento is an open-source e-commerce platform. It is among the most popular e-commerce solutions available. As a leading global platform for both B2B and B2C businesses, it empowers companies with an open, extensible codebase and robust abilities to make exciting experiences that drive differentiation, long-term growth, and loyalty.

If your e-commerce business is as yet operating in Magento 1, now it’s time to relocate and see what improvement it implies for your business. Magento 2 is one of the powerful platforms utilized by over 1.2 lakh sites across the world.

Magento 2 can incredibly transform your business. Below are some benefits of Magento 2.

Magento 2 is Mobile Friendly

With an ever-increasing number of customers shopping on their mobile phones and the fact that around 62% of mobile phone users have made an online buy utilizing their mobile phone, organizations need to guarantee that their online stores are effectively available for mobile users.
Magento is developed responsively, making it mobile-friendly, including a mobile-friendly checkout experience. The Magento 2 platform incorporates responsive design reference themes; one can now design and execute sites seen by all gadgets and flawlessly on various screen resolutions.

Backed by a touch-screen friendly Magento 2 administrator panel, it is easy to manage the online Magento eCommerce store like a breeze. Your store’s catalog is easy to explore, paying little mind to the gadget or screen resolution used.

Marketplace Integration

Magento 2 allows for the integration of mainstream marketplaces, for example, Amazon and eBay. This permits retailers to make an omnichannel experience to enable their products and services to reach a more extensive audience while enjoying simple management through the Magento platform.

Magento’s improved capacity helps traders simplify the listing process and measure the worth picked up from this significant channel.

Advanced SEO Features

Research shows that the leading source for driving traffic to eCommerce sites is organic search. This is why it’s so critical to have an appropriately optimized website, and Magento 2 offers you all the advanced SEO features you’ll need.

One of the significant attractions of Magento 2 is that it is designed considering SEO, permitting merchants to make SEO friendly URL structures, meta-implementation throughout the website, the introduction of rich snippets allowing merchants to define mark-up information on product pages, set up and enhance XML sitemaps, and a host of marketing features to help boost your search engine rankings.

Exclusive Databases

Magento 2 has overcome the difficulty of utilizing a single database to oblige data on Product data, orders, and checkouts. Administrators and developers are currently ready to use separate databases to access the data. This eliminates system failure and database overload, making it simpler to hire a certified Magento engineer for an additional upgrade of your e-commerce store.

Email Reminders

This unique feature permits merchants to send automated emails to customers dependent on their shopping cart or wish list activity. Email reminders can likewise be utilized to send coupon code as an incentive. You can make a separate batch of Email reminders to send coupon codes that are automatically generated.

This gives more control over the offers that are associated with each batch. These will encourage the customers to return and make a buy.

The advantages that Magento 2 brings to your e-commerce business are endless. So, be ready to achieve such endless opportunities from your fully optimized Magento 2 store with certified Magento developers at Envision Ecommerce and transform your e-commerce business!

Developers Connect Magento Meetup Chandigarh

Community is about having actual conversations with people where they talk, and then you talk, and maybe other people talk. When you see a question that you can answer, do, and when you see answers that have been offered that you can add to, add your thoughts. This doesn’t mean your answers need to agree with answers from other community members, or that your advice will be taken. The important piece is that you chime in and offer your ideas. You might make genuine friends in the process.
Envision eCommere is a proud sponsor for the Meet Magento Chandigarh – The Developer Connect Series. The first version of the meetup series was held onFriday, October 9th at 6:30 PM GMT+5:30. The series of events aimed at bringing Developers and Technical Consultants as speakers and share their learning with the Magento Community. Backend and Frontend Developers working on Magento and QA from technical background participated in this event. Hosted by Mr. Vikrant Shukla, Business Solution Architect, Adobe along with Panelist Mr. Yogesh Soni, Senior Technical Consultant – Adobe the event covered GraphQl and Practical Examples In Magento 2.3.X. With over 160+ active developer community, we are thrilled to be having the recurring series with the aim to spotlight the distinguished thought leaders, technology masters, and change-makers around the globe to address on varied topics which matter to the community most. Stay tuned for more updates on the upcoming series

Magento 2 Migration – A Perfect Guide for SMBs

Not yet planned to migrate to Magento 2 prior to June 2020? Well, it would not result into shutting down of your store but Magento will cease its support for all Magento 1 stores out there, such as there will be no security patches, no quality fixes for Magento 1 SMBs (small to medium businesses)following the scheduled date, etc. On the whole, we can say that there will be no support or security maintenance. Thus, it would be wise to migrate to Magento 2 to ensure uninterrupted experience and a secure eCommerce store for your consumers. Here is a brief guide on how to make a smooth move to Magento 2:

The process of Magento 1 to Magento 2 migration involves three essential stages: pre-migration, migration and post-migration.

Pre-migration stage:

In this stage, a review of your site’s content and data is carried out to get an estimate of how much manual labor is required, practice design specifications and mark a project outline with the most important stages and the deadline for every stage.

Migration stage:

This is where you set up a testing environment by migrating Magento 2 on a new server. Subsequently, themes, plugins, extensions, customizations, data and content are also migrated from Magento 1 to Magento 2.

Post-migration:

This stage involves the synchronization of your order history and consumer data to carry out a smooth move from Magento 1 to Magento 2.

Major Challenges SMBs May Face During Magento 2 Migration

Data Migration is Beyond Drag and Dropping

Data migration is the most essential phase in this migration process. You – or the certified Magento specialists doing this task for you – must have relevant hands-on experience and technical knowledge to respond instantly and daringly if it is a case of losing product or customer data (database assets). Furthermore, your meta titles, consumer orders, plus your blog content should be managed and migrated independently.

Moreover, you must understand that it is not a copy paste process where you can simply copy your Magento 1 data and paste it into your Magento 2. Instead, you need sufficient training to get prepare for shifting your custom data. Subsequently, a organized grouping of the custom migration scripts, data migration tool as well as manual migration, etc, is required to smoothly transfer your whole settings plus bulk data.

SEO Performance Following Magento Migration

You must understand that SEO also has a huge impact on your eCommerce business. Magento 2 is packed with various SEO enhancements covering Auto-generation and Schema.org features. Schema.org facilitates your eCommerce store to attain better search engine ranking, however, Auto-generation helps in setting templates for product meta data.
On the other hand, if you lose quality search engine traffic, it will badly affect the SERP ranking of your eCommerce store. Thus, it will require a big chunk of your hard earned money. Today, most of the merchants who are aware of how Magento 2 is beneficial for small business opt for this platform because of its strikingly advanced SEO traits. However, if you don’t rightly move to Magento 2 or follow the standard protocols of this migration, you may encounter several problems, like duplicate content issues, broken URLs, lost pages, non-functioning redirects, etc.

It doesn’t matter how robust marketing strategies you’re following, it will be badly impacted and making it quite complicated for you to boost your Google rank again.

Chaotic Code and Weak Data Structure May Signify a Lot for Custom Development

You might encounter data structure issues during the migration process, like your standard migration tool and scripts would not run if your Magento 1 code is chaotic or improperly configured. In addition, there may be several situations where your data structure may screw up and forcing you to reinstall your Magento 1 to rightly structure your data prior to Magento 2 migration. The only method to get rid of this issue is to perform a code review.

So whether you completely recognize how Magento 2 migration works or have a quite familiarity about Magento for small business, you require a professional helping hand to efficiently move to Magento 2 for SMBs. Don’t just wait and quickly migrate today and avail the benefits of this Magento 2 migration.

Enhance Your Magento Store Conversions with Basic Yet, Effective Tactics

You already have a good customer reach. The campaign tactics have worked fine. The page visits’ is way higher than you had been expecting. Your ecommerce site ranks fairly high in the search engines. The only problem you are facing currently is the bounce rate, and of course the lowering conversion rates. At this time, you can’t blame your marketing tools as they have already done their part at reaching out to new customers. You can’t blame your SEO tools, as the tactics haven’t let you down with the page visits.

Good read: Important Tips for New Ecommerce Entrepreneurs

This is the time for some internal assessment and grooming your store for better conversions.

FOMO Tactics

We have availed ourselves on social media, due to the “Fear of Missing Out” (FOMO). Everyone fears losing their place to someone else. This includes the chances of getting products online. It is one tactic that most ecommerce websites have owned, with highly successful conversions. Users are more likely to buy things on the spot if the gateway is constricted to a few minutes. Here are a few tricks that have worked as FOMO tricks:

Flash sale: Where the product is available on the website on a weekly basis. Xiaomi has sold millions of phones with this approach.

Limited Stocks: Advertise the fear that the product is available in limited numbers. That numbers are decreasing every second and will soon be out of stock. It has often worked for the newly arrived items. The same can be applied to older products at a reduced price.

Discounts for a Limited Time

Amazon and Flipkart have recently performed this through a 4-day window for several products on sale with heavy discounts, cashback offers, and deals. The exact number of sales was extremely high. As a merchant, you can try for such a window annually. This will give you better exposure, accompanied by heavy conversion rates.

A Detailed Product Description

You are the window through which the user can imagine and connect with the product. Make sure you add quality images and video clips to let them see the product closely. If possible, add the necessary specs, additional warranty, additional items often bought with the product, and answers to frequently asked questions by the buyers about the product. Amazon and Flipkart can be seen mentioning the eye-catching details in the first few lines of their product listings. There is just enough detail to convert the user to a customer quickly. This will also help in decreasing the chances of asking for a refund as you had already mentioned the terms of purchase in the product description.

The Reward for Buying at Specific Time

Reward the buyers with additional benefits like discounts, cashback, or offers for the future purchase if they buy specific products at a specific time. Nobody says no to savings on purchases.

Happy Reviews Helps in Quick Decisions

Get genuine reviews and feedback from customers who find themselves lucky to purchase the product at that instant. Reviews play a major role in converting visitors to customers. Appreciate the positive ones and learn about the areas of improvement from the negative ones.

Upgrade Technology Platform

You might have built your online store on the technology platform that was perfect for the customers of yesteryear. A lot has changed in the last decade. Highly popular ecommerce stores like Amazon have put in a lot of effort and resources to provide both a great user experience and the coveted convenience for today’s customers. They have incorporated an advanced ecommerce technology platform to provide a win-win situation to both the customers as well as the sellers. Nearly all new stores entering the market every day are utilizing the Magento platform because of its track record.

For those ecommerce ventures that were built on Magento 1, they can now migrate to Magento 2 and capitalize on the intelligent capabilities of the platform. To learn why ecommerce entrepreneurs are setting up their online stores on Magento 2.x, read this blog.

We hope these small changes bring big changes to your sales graph.

Magento is back with another “Distributed Contribution Day” 2019

We all are aware of how fun-filled and interesting the last Distributed Contribution Day was. Well, it’s time to mark our calendars for the next.

On May 4th, 2019, Magento’s Distributed Contribution Day is going to happen in 8 different cities on the same day and at the same time. The cities witnessing this amazing event are Ahmedabad, Bengaluru, Chandigarh, Chennai, Jaipur, Kolkata, Lucknow, and Pune.

Magento has come up with a great initiative this year; they have decided to donate the entire registration fee to the “Bharat Ke Veer” foundation as a token of generosity for the noble cause.

The objective of the day:

The Magento Contribution Day focuses on providing intensive workshops with Magento Community Engineering teams and giving you insight into Magento 2 development.

Organizing Companies are:

RanoSys, CedCommerce, AppseConnect, DCKAP, Netsmartz, Codilar, and Wagento.

Who can and should attend this event?

Developers, agencies, eCommerce retailers

Magento 2 enthusiasts

Why you should participate?

Magento core team members will be there to solve your coding related issues

You can contribute to Magento 2 directly

Learn about Magento’s best practices

Interact with Magento developers for open Magento 2 issues

Meet services providers, partners, and outsourcing services

Connect with prospects to find business opportunities

Present your products and/or services

What’s in it for you?

Develop feature/improvement

Do cross code reviews

Run tests and check results

Create and merge PRs

What you need to attend the meet?

Working (Up and running) Magento 2 version with develop branch, forked and pulled from GitHub

Debugger and IDE are up to you, the team uses xdebug and PHPStorm

Active GitHub account

Desire to make a contribution and have fun

Registration Link: http://meetmagento.in/

    Date: May 4th 2019

    Timing: 9AM-6PM

    Locations: Ahmedabad, Bengaluru, Chandigarh, Chennai, Jaipur, Kolkata, Lucknow, and Pune.

Please Note: Limited seats available in each location so entries will be selected based on Magento Experience.

Why You Need a Magento 2 Certified Developer for Your eCommerce Business

Magento stands out among all the other ecommerce frameworks. Magento is a bundle of the most sophisticated ecommerce solution that offers scalability, flexibility, and extensibility according to a business’s needs. If you want to develop an ecommerce website with some dazzling features and a mobile-friendly theme that engages most of your customers, Magento is what you need. It is a perfectly balanced combination of form and function.

According to the Magento, “Magento 2 Certified Solution Specialists have demonstrated a thorough understanding of how to leverage Magento 2 functionality to satisfy ecommerce business goals according to best practices.”

You might be an expert in your line of business and offer products and services that are at par or even better than others in the market. However, with the help of a certified developer, you can rule both the ‘e’ and the ‘commerce’ of ecommerce. In addition, to stand out from your competition, only a pro with a Magento 2 certification can give your ecommerce portal the functionality, aesthetics, and automation it needs. Therefore, if you ask why you should have a dedicated Magento 2 certified developer for your online business, a few important reasons are listed below.

Not everyone is Magento 2 certified

For someone to become a Magento certified developer, it requires taking a test to assess and evaluate the level of understanding of Magento 2 development concepts and in implementing and customizing Magento 2. This simply means that if you hire someone with these attributes, you are assured that the success rate will be higher.

It is more about where your business stands on Google

To reach out to a maximum number of customers, you need to create your presence on the internet in a way that is very appealing. A Magento 2 certified professional will design your ecommerce platforms for a higher ranking in search engines as well as create visibility that brings the audience to your website. Search engine optimization is not something you can achieve after developing the ecommerce platform. Certified professionals are aware that you must keep that in mind once you start building the platform.

Must read: Principles of Product Page UX for eCommerce

Fastest solution for your issues

There is a good chance that things may go south with your ecommerce platform and may require swift actions to return things to normal. A developer possessing a Magento 2 certification would be an asset because they are aware of the code and can debug faster than those who aren’t. A Magento 2 certification is like a seal of trust that a developer has a lot of experience and knowledge of what to do to safeguard your online business from intrusion and threats from the outside. The more experienced developer you have maintaining your ecommerce website, the more secure hands you are in.

Not just a developer – A researcher, a problem-fixer

Someone with a Magento 2 certification is not just a developer. To understand the ever-changing dynamics of the ecommerce industry, new trends, new players joining the competition, and the technology updates, a developer needs to stay current with what is happening in the industry. To enhance the user experience or to support you in more conversions, plus to identify and fix errors on the website, a Magento 2 certified professional can make your business and out in a cluttered world.

Risks mitigation

Magento 2 certified professionals are aware of the possible loopholes and the potential threats that may compromise your business data and other vital information. Magento 2 has great security features, but it still needs the watchful eye of a professional who knows the way it works. They know how to deter any malicious threats and safeguard the integrity of the platform.

If you are looking for a certified Magento 2 development services to handle your ecommerce website or in integrating extensions/functionalities that enhance conversions, talk to us. We are all ears.

Envision Ecommerce, Top B2B Companies on Clutch

In a time where ecommerce has seen only increasingly rapid acceleration, Envision Ecommerce knows exactly what clients and their companies need to succeed in the online landscape. Through our honed Magento e-commerce development skills and marketing experience, the team at Envision is an ideal partner for clients looking to ramp up their digital presence.

The company Envision Ecommerce, founded by Vikrant Shukla in 2015, has been serving clients from all across the globe with Magento-based products and services. Earlier this year, the company merged its operations under Netsmartz, one of India’s leading IT solutions provider.

Congratulating on this remarkable feat, Manipal Dhariwal, Chairman and CEO of Netsmartz, said, – “We stand at the forefront of a tremendous market opportunity. As we are at the dawn of the next Magento Revolution. Combining the full range of Netsmartz services, we are now expanding ecommerce solutions and its capabilities, offering an ever-broadening comprehensive portfolio to our customers.”

We are excited to announce that others are taking notice of our work, and B2B research firm Clutch has named us as one of the top e-commerce developers in India. Clutch’s sister website, the Manifest, has also published their new research highlighting Envision Ecommerce as one of the Top 25 Magento Development Companies in 2018.

The Manifest and Clutch, both business insight firms from Washington, D.C., evaluate thousands of companies based on their market presence, previous experience, and client feedback. Getting nominated as a leading company among their research strengthens our general reputability as a technology partner.

We’d like to acknowledge our clients for their reviews of us on our Clutch profile. Our team thrives on helping our clients and their businesses further build and maintain their e-commerce capabilities, so hearing directly from some of our previous customers about the impact that our products and team members have had definitely serves as a great source of pride for us.

“After several rounds of intense scrutiny and questioning to ensure their suitability, Envision Ecommerce managed to consistently exceed our expectations and fit our needs perfectly.”

 “Envision came and saved me,” summarized a second client. “I’d been reluctant to work with an Indian company because the output quality is usually not very good, but with Envision, it was different: they have a Westernized approach, Magento professionals, and a good communication system in place..”

Thank you to The Manifest, Clutch, and our clients for their support and recognition of Envision Ecommerce as a premier presence within the e-commerce development industry. We take great pride and satisfaction in knowing that we have served our clients, their businesses, and the greater community as well. Apart from this, Envision Ecommerce achieved another feat of being a top Magento Company on DesignRush. We welcome you to reach out to us if you are interested in hearing more about our projects or experience, and we look forward to new collaborations soon!

The First Ever ‘Distributed Magento Contribution Day’ in India

For Magento enthusiasts, May 19, 2018 will be a historic day when the first ever Distributed Magento Contribution Day will be organized in 5 different locations across India at the same time. Five companies Netsmartz (Chandigarh), Wagento (Ahmedabad), DCKAP (Chennai), Appseconnect (Kolkata) and Codilar (Bangalore) are making this event possible.

David Manner, the Community Engineering head of Magento will be online via Slack to interact with the participants and share insights into Magento 2 development and contributing to the Magento 2 core. The objective is to provide Magento 2 developers with a new way to interact with the Magento development team for better code awareness and new perspective on M2 development.

Why participate?

  • To contribute in core library of Magento
  • To show your passion and help improve Magento
  • To network with Magento and eCommerce professionals
  • To be a part of Magento Community

Who can participate?

  • Developers
  • Magento 2 Enthusiasts

 
What’s there?

You will work side by side with Magento U Authorized Trainers on developing features and improvements for the Magento 2 core, e.g.:

  • Develop feature/improvement
  • Create tests
  • Do cross code reviews
  • Run tests and check results
  • Create and merge PRs

 

Requirements?

  • Working (Up and running) Magento 2 version with develop branch, forked and pulled from GitHub
  • Debugger and IDE are up to you, the team uses xdebug and PHPStorm
  • Active GitHub account
  • Desire to make contribution and have fun

Register at https://www.meetmagento.in/distributed-contribution-day.html

Date – 19 May 2018

Timing – 9am to 6pm

Locations – Ahmedabad, Chandigarh, Chennai, Kolkata and Bangalore

*Note: Limited seats available in each location so entries will be selected based on Magento Experience.

How to Enable Customer Login or Register Captcha in Magento 2

Spam is every ecommerce store owner’s worst nightmare. It clouds the numbers and adds unnecessary overheads to the store processes. In many cases, if spam goes beyond a set limit, it could be a serious threat to the server resources.

To counter spam, Magento 2 store owners could use CAPTCHA at both registration and login pages for the customers. The good thing is that it is easy to add the filter at both these pages. In this tutorial, I will go over the process of enabling CAPTCHA in Magento 2 customer registration and login pages.

Open the admin panel of your store and then go to STORES → Configuration:

Next, click on Customer Configuration under the CUSTOMERS tab:

Now unfold the CAPTCHA section where you could setup the filter. Here is a short explanation of the fields in the section:

Enable CAPTCHA on Storefront: Select Yes from the drop-down menu to enable CAPTCHA.

Font: Select the font for the CAPTCHA from the list. Forms: Select the forms on which you want to show CAPTCHA.

Displaying Mode: If you want to show CAPTCHA always, select Always from the dropdown menu. If you want to show CAPTCHA after multiple attempts, select After Number of attempts to login.

Number of Unsuccessful Attempts to Login:
Enter the number of attempts after which the CAPTCHA will appear.

CAPTCHA Timeout (minutes): Enter the time after which CAPTCHA will expire, and the user has to reload the page for regenerating the CAPTCHA.

Number of Symbols: Enter the number (between 3 to 5) for the characters of the CAPTCHA. Symbols Used in CAPTCHA:

Set the symbols to be used in CAPTCHA. You can add characters (a-z or A-Z) or numbers (0-9).

Case Sensitive: Select Yes from the drop-down menu, if you wish CAPTCHA to be case sensitive.


When you are done, click the Save Config button:

Final Words

CAPTCHA is a great way of stopping spam from skewing the store statistics. In particular, after reading this tutorial, you could easily setup CAPTCHA at the customer registration and login pages of Magento 2. If you have any query related to this topic, just use the comment box below!

Author Bio

Syed Muneeb Ul Hasan is a Magento Developer and Blogger at Magenticians – a platform to learn Magento. He is an expert in PHP and Magento and prefers to educate users in the implementation of Magento. When not working, he loves to play games and watch cricket. You can follow him on Twitter.