Prepare Your Commerce Store for Black Friday 2020

Black Friday sales may have come online in recent years; however, the customer notion has still won the simplest deals because of the store’s reserves for these individuals who stay loyal towards traditional ways of shopping by making an outing at a store.

The pandemic has improved this concept, in any case, and most retailers have just announced that stores will stay shut on Thanksgiving trying to evade unsafe groups — moving the Black Friday season all the more unequivocally into the web region.

While the standpoint for eCommerce this Black Friday appears to be brilliant, online brands are hitherto preparing themselves for the obscure.

One thing we will make precise is that this Black Friday will play out on the net.
Because of COVID-19, a more prominent extent of clients will sit at their gadgets able to pack the exceptional deals. The load and hence is on traders of business stores for a surge of the traffic of performance and security. Furthermore, without the quality buzz of an actual store on Black Friday, it’ll be those who can convey the thrill of Black Friday, digitally, that may see massive sales.

Here could be a last-minute checklist to urge your commerce store ready for the busiest shopping time of the year.

  • Promote Offers and Building awareness
  • Take Stock of Your Inventory
  • Make It Bold & Beautiful
  • Focus on Mobile-first experiences
  • Simplify your checkout process

Regardless of how brands inure Black Friday this year, there’s little question that eCommerce is going to be huge.

“Wherever your imagination and ambition are taking your business, Envision eCommerce build eCommerce solutions for present and future industry leaders.”

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A Glimpse of the Meet Magento New York 2020

Meet Magento New York 2020 Envision eCommerce had a privilege to be the gold sponsor for the event, our spokes person Nidhi Arora delivered a session on the topic ‘Commerce Marketing Automation with Marketo’

About Meet Magento New York 2020

Meet Magento New York 2020 was an engaging platform that considered to be lively featuring most of the well renowned Magento and eCommerce influencers and business leaders from around the world.
The pandemic, impacted the event in a way, letting people to the standoff at a virtual booth, took optimum utilization of this stage to exhibit their skills to inspire and have a one on one engagement on their virtual with developers and influencers around the globe.

Media Platforms were on blaze during the live tweets and videos for the event where several, attendees exchanging their ideas on their expertise on Magento eCommerce platform, Starting new businesses and holding sessions with business leaders, speakers, and developers who made it big in the world of Magento.

Who is it for

Again, Meet Magento is targeting mainly these three key groups:

1. Commerce Merchants and manufacturers: Find new eCommerce solutions, cross border platforms, technology partners and services.

2. Magento Community (integrators, agencies, and developers): Catch up with the latest updates of Magento and eCommerce network.

3. Other technology partners and service providers: Keep up with the latest trends of eCommerce, especially in the regional and global context.

A glimpse of Virtual booth #MM20NYC and Virtual Networking

Meet Magento New York 2020 was the most awaited Magento event for the whole Magento community this year, where many merchants, technology partners, and services providers all around the globe gathered and discussed on Magento topics. If you are likely to catch up with the latest Magento trends, this is an opportunity you should not miss!
Stay tuned for more updates about the events. In the meantime, you can visit our website and get a free website audit.

Meet Envision eCommerce at Meet Magento New York 2020

Envision eCommerce, a Magento Solution Partner Company, is thrilled to announce that we are a Gold Sponsor at biggest Meet Magento event – Meet Magento New York 2020(#MM20NYC).

Why Meet Magento New York 2020?

Meet Magento New York is the only Meet Magento event in the USA. As a leading eCommerce conference, you can expect to find Magento merchants, experienced developers and other technology partners sharing knowledge and best practices around the Magento platform. It is an opportunity for the community to come together.

If you are also joining Meet Magento New York 2020, take the opportunity to meet us at our Envision eCommerce virtual booth and learn more about how we Make Market and Manage digital transformation journey with our Magento expertise.

We’re very excited to be sponsoring the event this year! You will be able to join our talks to find out everything you need to know about us.

We look forward to meeting you at the conference! Reach out to us on LinkedIn or Twitter and schedule a meeting in advance to avoid the last-minute hassle.

Youtube Video: https://youtu.be/QKH1Nffm-pY

Reshape Your Business with Magento 2

Magento is an open-source e-commerce platform. It is among the most popular e-commerce solutions available. As a leading global platform for both B2B and B2C businesses, it empowers companies with an open, extensible codebase and robust abilities to make exciting experiences that drive differentiation, long-term growth, and loyalty.

If your e-commerce business is as yet operating in Magento 1, now it’s time to relocate and see what improvement it implies for your business. Magento 2 is one of the powerful platforms utilized by over 1.2 lakh sites across the world.

Magento 2 can incredibly transform your business. Below are some benefits of Magento 2.

Magento 2 is Mobile Friendly

With an ever-increasing number of customers shopping on their mobile phones and the fact that around 62% of mobile phone users have made an online buy utilizing their mobile phone, organizations need to guarantee that their online stores are effectively available for mobile users.
Magento is developed responsively, making it mobile-friendly, including a mobile-friendly checkout experience. The Magento 2 platform incorporates responsive design reference themes; one can now design and execute sites seen by all gadgets and flawlessly on various screen resolutions.

Backed by a touch-screen friendly Magento 2 administrator panel, it is easy to manage the online Magento eCommerce store like a breeze. Your store’s catalog is easy to explore, paying little mind to the gadget or screen resolution used.

Marketplace Integration

Magento 2 allows for the integration of mainstream marketplaces, for example, Amazon and eBay. This permits retailers to make an omnichannel experience to enable their products and services to reach a more extensive audience while enjoying simple management through the Magento platform.

Magento’s improved capacity helps traders simplify the listing process and measure the worth picked up from this significant channel.

Advanced SEO Features

Research shows that the leading source for driving traffic to eCommerce sites is organic search. This is why it’s so critical to have an appropriately optimized website, and Magento 2 offers you all the advanced SEO features you’ll need.

One of the significant attractions of Magento 2 is that it is designed considering SEO, permitting merchants to make SEO friendly URL structures, meta-implementation throughout the website, the introduction of rich snippets allowing merchants to define mark-up information on product pages, set up and enhance XML sitemaps, and a host of marketing features to help boost your search engine rankings.

Exclusive Databases

Magento 2 has overcome the difficulty of utilizing a single database to oblige data on Product data, orders, and checkouts. Administrators and developers are currently ready to use separate databases to access the data. This eliminates system failure and database overload, making it simpler to hire a certified Magento engineer for an additional upgrade of your e-commerce store.

Email Reminders

This unique feature permits merchants to send automated emails to customers dependent on their shopping cart or wish list activity. Email reminders can likewise be utilized to send coupon code as an incentive. You can make a separate batch of Email reminders to send coupon codes that are automatically generated.

This gives more control over the offers that are associated with each batch. These will encourage the customers to return and make a buy.

The advantages that Magento 2 brings to your e-commerce business are endless. So, be ready to achieve such endless opportunities from your fully optimized Magento 2 store with certified Magento developers at Envision Ecommerce and transform your e-commerce business!

Developers Connect Magento Meetup Chandigarh

Community is about having actual conversations with people where they talk, and then you talk, and maybe other people talk. When you see a question that you can answer, do, and when you see answers that have been offered that you can add to, add your thoughts. This doesn’t mean your answers need to agree with answers from other community members, or that your advice will be taken. The important piece is that you chime in and offer your ideas. You might make genuine friends in the process.
Envision eCommere is a proud sponsor for the Meet Magento Chandigarh – The Developer Connect Series. The first version of the meetup series was held onFriday, October 9th at 6:30 PM GMT+5:30. The series of events aimed at bringing Developers and Technical Consultants as speakers and share their learning with the Magento Community. Backend and Frontend Developers working on Magento and QA from technical background participated in this event. Hosted by Mr. Vikrant Shukla, Business Solution Architect, Adobe along with Panelist Mr. Yogesh Soni, Senior Technical Consultant – Adobe the event covered GraphQl and Practical Examples In Magento 2.3.X. With over 160+ active developer community, we are thrilled to be having the recurring series with the aim to spotlight the distinguished thought leaders, technology masters, and change-makers around the globe to address on varied topics which matter to the community most. Stay tuned for more updates on the upcoming series

Grow your eCommerce Business with Managed Services

Managed services certainly give the quality advantage of outsourcing IT or other technical requirements for firm management and consistency. The utilization of managed services will help keep up customer service and relationships, ensuring that technology is the best need when building a business from the e-commerce platform.

Here are some ways of having a customized eCommerce managed service offering that can maximize your business objectives.

1. Proactive and Customised Solutions

With a managed service team’s availability, your company approaches custom, advanced solutions for any pending issues on the ascent. There are consistent signs that these experts may pick up on quicker than a busier team that doesn’t have a sole focus on the network. Issues will be handled in a convenient way and with greater ease. For customization purposes in the future, just on the off chance that an e-commerce store might want to move to another platform or website, they could partner together with both managed services and migration companies to make the process simpler.

2. Faster Response Time

Managed services will offer a rapid response time in case of shortages, outages, failures, and other network downfalls. For the situation that you are a customer with managed services, your company name is at the top of the list for the administration when these things happen, regardless of what number of others in your area is battling similar issues. Your network repairs will be completed first.

3. Listing Management

If you have a broad inventory and are managing product listings over various sales channels, it can turn out to be very time-consuming. eCommerce product listing services remove the agony by giving an effective method to deal with your product listings, guaranteeing they’re optimized for every sales channel’s unique characteristics.

4. Innovative Strategy

As an eCommerce business, companies will attempt to develop a strategy that meets your business objectives. From market studies to competitor analyses, they will design a plan to expand sales and amplify your online presence.

5. Digital Marketing

The expert team will provide social media management services to email marketing, SEO, content development, and ad campaign management. Companies offer complete eCommerce marketing and management solution that will help you achieve the business results you desire without hiring, training, and developing an in-house team.

6. Catalog Management

With managed services, one can optimize your product data (text, images, specific attributes) by ensuring everything is up to date with the latest best-practice standards. This guarantees that customers are precisely finding what they are searching for.

7. Website Management

With managed services, managing your website shouldn’t be a hassle. The entire process can quickly become overwhelming between managing inventory, picking and packing orders, and responding to customer inquiries. The process can be simplified using customized services.

In short, it’s imperative to consider an e-commerce based strategy if you have a retail activity or even a thought you need to put into action over the next few years. A professional team of eCommerce experts at Envision eCommerce is ready to help you to devise solutions to sharpen your e-commerce platform continuously. Apart from it, we will also ensure that your site is always performing as it needs to, to deliver the results you require.

How Artificial Intelligence Fuels Your Magento Store?

Artificial intelligence (AI) is already touching different aspects of our everyday activities, and without realizing, we’re depending on it increasingly more as time passes. With AI-based devices such as Alexa, Cortana, virtual assistants into our smartphones like Siri, and Smart Home applications, AI is, without a doubt, a game-changer by obviously making old methodologies old faster than we would have envisioned.

Artificial Intelligence gives adequate innovative and phenomenal AI applications in the eCommerce industry, where there is virtually unlimited user data to be managed and extracted to produce noteworthy results.

Let’s find out how AI is helping Magento commerce stores.

Powerful Context-Based Search

Product search performance is among the significant feature of any digital store. Honestly, while Magento gives ample extensions in such manner, artificial intelligence stands to deliver much better results. It makes this conceivable by focusing on the search’s context rather than merely relying upon the keywords, using NLP to develop more combinations of words and giving results that are more relevant to the users’ search.

Customer Oriented Search

With the usage of AI for eCommerce, the brand can focus on the right customers with the right messages for the correct yield. Artificial intelligence applications are based on self-learning algorithms to drive data from an enormous array of information to thousands of customers and target them in an ideal way. This is an excellent method to preclude any human-based error.

Prevent fraud and scams

Accepting payments and financial transactions is a significant criterion for commerce businesses. With the scale of fraudulent assaults on eCommerce websites that happen consistently, retailers and eCommerce businesses are raising the stakes.
However, the combination of Magento’s basic standards and protocols for security with AI can help in this regard. It does as such by utilizing behavior analysis to cut down the number of bogus positives and enhance decision-making for humans with improved accuracy. That’s only the tip of the iceberg.

Virtual Shopping Assistants

Virtual Shopping Assistants constitute a significant improvement in boosting deals, and it isn’t completely implemented yet. Utilizing the virtual shopping assistant, a ton of time spent by the customers in making a purchasing choice is diminished automatically. It monitors the eCommerce store’s upcoming deals, changes in price, newly launched products, and more. Furthermore, these virtual assistants will be able to add the products to the cart and carry out the checkout process on the buyer’s behalf if instructions are given to an AI-powered shopping assistant.

As artificial intelligence continues to effectively reproduce the experience of physical retail locations in the digital domain, eCommerce stores would be in an ideal situation to grasp this ingenious innovation in their businesses. As an eCommerce store owner, it is an ideal opportunity to embed AI as a part of your business system on the Magento platform. Its adaptable and easy integration features for out of the box extensions make it the ideal suitor to take your store to the next stage of the eCommerce evolution.

So, don’t waste time and avail the power of AI to propel your Magento eCommerce business’ profitability with us!

Connect with Envision eCommerce at Meet Magento Indonesia 2020

Providing you like-minded Magento fanatics, there is merely no substitute for interacting and connecting with other Magento enthusiasts, merchants, technology providers, developers and eCommerce experts, in the Magento community face to face. Magento Meetups or events are a great way to avail such opportunities and bring experience with Magento experts a bit closer to home.

Magento Meetup has been taking place across the globe since the early days of Magento initiated with Auckland, Amsterdam, Netherlands and New Zealand. Now, this event is getting yearly organized in more than 50 countries worldwide, expanding its reach to UK, US, Japan, Brazil, Argentina, Spain, Germany, Italy, Switzerland, UAE, and many other countries.

MEET MAGENTO INDONESIA 2020 is going to held in Indonesia on SEPTEMBER 17, 2020. This time too, Meet Magento Indonesia is hosted by iCube as the official Magento partner in Indonesia and expecting more attendees compared to last years. However, this year, it will be focused on mainly three different tracks, covering business, solution and technical tracks. The main goal of this meetup is to learn, share and network with other Magento lovers.
Let’s take you a glimpse of the main highlights of Meet Magento Indonesia 2020:

The Speakers: Here are some most influential speakers from around the globe who are going to share their Magento expertise in this event and making it grander:

With more than 450 attendees, 150 merchants, 200 developers and SI, 25 speakers participated in the last year’s event; Meet Magento Indonesia 2019 (one of the leading Magento Conferences) has witnessed an enormous growth of the e-commerce industry in the country. Last year, it had many speakers who presented several workshops and talked about different subjects, including e-commerce productivity, community engineering, strategic management, and channel sales & marketing.

Similar to the last year’s event, MM20ID will also make an eternal impact on our minds as you will get a chance to meet numerous Magento-lovers from different parts of the globe coming to Indonesia to discuss, learn or share about the latest Magento trends and other offerings of the Magento community.

Being a Magento Solution Partner, we at Envision eCommerce are excited about this meetup and encourage the entire community to actively join and participate in this event and Magento commerce related discussions. If the idea of meeting Magento enthusiasts and specialists already gives you goose bumps, do not waste time and show your curiosity by joining it!

Magento 2 Migration – A Perfect Guide for SMBs

Not yet planned to migrate to Magento 2 prior to June 2020? Well, it would not result into shutting down of your store but Magento will cease its support for all Magento 1 stores out there, such as there will be no security patches, no quality fixes for Magento 1 SMBs (small to medium businesses)following the scheduled date, etc. On the whole, we can say that there will be no support or security maintenance. Thus, it would be wise to migrate to Magento 2 to ensure uninterrupted experience and a secure eCommerce store for your consumers. Here is a brief guide on how to make a smooth move to Magento 2:

The process of Magento 1 to Magento 2 migration involves three essential stages: pre-migration, migration and post-migration.

Pre-migration stage:

In this stage, a review of your site’s content and data is carried out to get an estimate of how much manual labor is required, practice design specifications and mark a project outline with the most important stages and the deadline for every stage.

Migration stage:

This is where you set up a testing environment by migrating Magento 2 on a new server. Subsequently, themes, plugins, extensions, customizations, data and content are also migrated from Magento 1 to Magento 2.

Post-migration:

This stage involves the synchronization of your order history and consumer data to carry out a smooth move from Magento 1 to Magento 2.

Major Challenges SMBs May Face During Magento 2 Migration

Data Migration is Beyond Drag and Dropping

Data migration is the most essential phase in this migration process. You – or the certified Magento specialists doing this task for you – must have relevant hands-on experience and technical knowledge to respond instantly and daringly if it is a case of losing product or customer data (database assets). Furthermore, your meta titles, consumer orders, plus your blog content should be managed and migrated independently.

Moreover, you must understand that it is not a copy paste process where you can simply copy your Magento 1 data and paste it into your Magento 2. Instead, you need sufficient training to get prepare for shifting your custom data. Subsequently, a organized grouping of the custom migration scripts, data migration tool as well as manual migration, etc, is required to smoothly transfer your whole settings plus bulk data.

SEO Performance Following Magento Migration

You must understand that SEO also has a huge impact on your eCommerce business. Magento 2 is packed with various SEO enhancements covering Auto-generation and Schema.org features. Schema.org facilitates your eCommerce store to attain better search engine ranking, however, Auto-generation helps in setting templates for product meta data.
On the other hand, if you lose quality search engine traffic, it will badly affect the SERP ranking of your eCommerce store. Thus, it will require a big chunk of your hard earned money. Today, most of the merchants who are aware of how Magento 2 is beneficial for small business opt for this platform because of its strikingly advanced SEO traits. However, if you don’t rightly move to Magento 2 or follow the standard protocols of this migration, you may encounter several problems, like duplicate content issues, broken URLs, lost pages, non-functioning redirects, etc.

It doesn’t matter how robust marketing strategies you’re following, it will be badly impacted and making it quite complicated for you to boost your Google rank again.

Chaotic Code and Weak Data Structure May Signify a Lot for Custom Development

You might encounter data structure issues during the migration process, like your standard migration tool and scripts would not run if your Magento 1 code is chaotic or improperly configured. In addition, there may be several situations where your data structure may screw up and forcing you to reinstall your Magento 1 to rightly structure your data prior to Magento 2 migration. The only method to get rid of this issue is to perform a code review.

So whether you completely recognize how Magento 2 migration works or have a quite familiarity about Magento for small business, you require a professional helping hand to efficiently move to Magento 2 for SMBs. Don’t just wait and quickly migrate today and avail the benefits of this Magento 2 migration.

Magento – The Best Way to Deliver Unified Commerce Experience

It’s all about time. Time flies and eCommerce flies with it! With more technological advancements, eCommerce has faced different iterations over time, like multichannel, omnichannel and direct to consumer. These iterations further explored more innovative ways for businesses to connect with their consumers. And, unified commerce is one of such innovative ways.

“Unified Commerce” is the new phrase used in eCommerce. It is a practice that collectively works as a one unit of multichannel and omnichannel, and solely responsible for delivering customers with a unified experience.

Unified Commerce is on a Growing Track

Here are some stats from Boston Retail Partners (BRP) that clearly depict why unified commerce is gaining favor:

  1. According to a survey report by Boston Retail Partners, 81% from 500 top North American retailers will set out or implement a unified commerce platform by the end of 2020.
  2. However, 28% of such retailers have already invested in this platform up to this time.
  3. This new imperative commerce has been a top priority for 85% of such retailers.
  4. Moreover, 71% retailers are focused to have this platform within three years.

Why You Need a Unified Commerce Platform?

The unified experience from Unified Commerce is far better than the omnichannel experience, as it makes a single a connection between all unconnected IT systems (or channels) via centralized platform. This single commerce platform unites all technologies such as eCommerce, mobile commerce, CRM (Customer Relationship Management), order fulfillment, return management, integrated B2B functionality, inventory management and others. As a business owner, you can take advantage of this single commerce platform and make yourself free from such internal channels that are operating in silos.

Why Magento is the Best Way to Deliver Unified Commerce Experience ?

Gone are the days, when companies preferred to have different eCommerce sites for their Business-to-Customer (B2C) and Business-to-Business operations. Today, almost all site owners require a single unified dashboard so as to collectively present the both sides of their B2C and B2B.

However, already having a unified eCommerce site is one thing, and creating one with an ideal and beneficial eCommerce platform is a totally different ball game. It is where Magento eCommerce development platform outrank all other eCommerce platforms available in the market.

Must Read: Top 5 E-Commerce Trends That Will Add Value to Magento

Here we have compiled a list of some solid reasons that will force you to opt for Magento 2 to attain unified experience benefits:

  1. Accessibility to Extensive 3rd Party Extensions
  2. Magento 2 offers a huge range of 3rd party extensions. In conjunction with the society across the globe, it gives birth to a gigantic ecosystem along with technical & practical ‘unified commerce’ sustaining solutions. Moreover, you can also use those extensions featuring OOB Magento integration and offer your customers with a superior unified commerce experience

  3. Wide-range of Integration Features
  4. Integration of all channels into a single channel also allows you to collect information in one place. Magento 2 platform facilitates it and also holds the capability of extensive integration, which allows data to flow seamlessly all through the integrated channels.

  5. A Robust Support to Mobile Commerce
  6. In this digital era of mobile commerce, progressive web app (PWA) is gradually taking the place of native mobile apps. The most up-to-date version of Magento offers a great support to both native mobile apps as well as PWA. Magento’s PWA Studio is packed with all required developer tools to keep your PWA project working in tune with Magento 2.3 version and above of it.

Firm Integration with Digital Retail Ecosystem

Magento is equipped with lots of products (such as Magento’s Enterprise Order Management) that accompany the digital retail ecosystem.

Magento Commerce Suite – One Stop Solution to Strengthen Your Business with Unified Commerce

Being a Magento Solutions Partner, Envision Ecommerce offers a Magento Commerce Suite, specifically designed to empower businesses with Magento based unified commerce. It is a one-stop yet most affordable solution that covers everything from developing an eCommerce store to migrating (Magento 1 to Magento 2), upgrading, testing (vulnerability, penetration, load and performance testing), integrating (ERP, POS, PIM and CRM), hosting (AWS and Azure eCommerce Cloud computing) and offering other Artificial Intelligence solutions as per your business needs.

Conclusion

As you noticed, Magento’s features are just outstanding. If you want to take benefits of Unified Commerce, you must consider our Magento Commerce Suite. So what are you waiting for? Contact Envision Ecommerce and get ready to access our Magento Commerce Suite, and make your web store unified to meet the demand of your customers.

Sources:

https://magento.github.io/pwa-studio/
https://brpconsulting.com/download/2019-unified-commerce-survey/
https://www.cleo.com/blog/knowledge-base-unified-commerce
https://blog.aspiresys.com/retail/magento-miniseries-deliver-unified-commerce-magento-2-platform/