How Artificial Intelligence Fuels Your Magento Store?

Artificial intelligence (AI) is already touching different aspects of our everyday activities, and without realizing, we’re depending on it increasingly more as time passes. With AI-based devices such as Alexa, Cortana, virtual assistants into our smartphones like Siri, and Smart Home applications, AI is, without a doubt, a game-changer by obviously making old methodologies old faster than we would have envisioned.

Artificial Intelligence gives adequate innovative and phenomenal AI applications in the eCommerce industry, where there is virtually unlimited user data to be managed and extracted to produce noteworthy results.

Let’s find out how AI is helping Magento commerce stores.

Powerful Context-Based Search

Product search performance is among the significant feature of any digital store. Honestly, while Magento gives ample extensions in such manner, artificial intelligence stands to deliver much better results. It makes this conceivable by focusing on the search’s context rather than merely relying upon the keywords, using NLP to develop more combinations of words and giving results that are more relevant to the users’ search.

Customer Oriented Search

With the usage of AI for eCommerce, the brand can focus on the right customers with the right messages for the correct yield. Artificial intelligence applications are based on self-learning algorithms to drive data from an enormous array of information to thousands of customers and target them in an ideal way. This is an excellent method to preclude any human-based error.

Prevent fraud and scams

Accepting payments and financial transactions is a significant criterion for commerce businesses. With the scale of fraudulent assaults on eCommerce websites that happen consistently, retailers and eCommerce businesses are raising the stakes.
However, the combination of Magento’s basic standards and protocols for security with AI can help in this regard. It does as such by utilizing behavior analysis to cut down the number of bogus positives and enhance decision-making for humans with improved accuracy. That’s only the tip of the iceberg.

Virtual Shopping Assistants

Virtual Shopping Assistants constitute a significant improvement in boosting deals, and it isn’t completely implemented yet. Utilizing the virtual shopping assistant, a ton of time spent by the customers in making a purchasing choice is diminished automatically. It monitors the eCommerce store’s upcoming deals, changes in price, newly launched products, and more. Furthermore, these virtual assistants will be able to add the products to the cart and carry out the checkout process on the buyer’s behalf if instructions are given to an AI-powered shopping assistant.

As artificial intelligence continues to effectively reproduce the experience of physical retail locations in the digital domain, eCommerce stores would be in an ideal situation to grasp this ingenious innovation in their businesses. As an eCommerce store owner, it is an ideal opportunity to embed AI as a part of your business system on the Magento platform. Its adaptable and easy integration features for out of the box extensions make it the ideal suitor to take your store to the next stage of the eCommerce evolution.

So, don’t waste time and avail the power of AI to propel your Magento eCommerce business’ profitability with us!

Connect with Envision eCommerce at Meet Magento Indonesia 2020

Providing you like-minded Magento fanatics, there is merely no substitute for interacting and connecting with other Magento enthusiasts, merchants, technology providers, developers and eCommerce experts, in the Magento community face to face. Magento Meetups or events are a great way to avail such opportunities and bring experience with Magento experts a bit closer to home.

Magento Meetup has been taking place across the globe since the early days of Magento initiated with Auckland, Amsterdam, Netherlands and New Zealand. Now, this event is getting yearly organized in more than 50 countries worldwide, expanding its reach to UK, US, Japan, Brazil, Argentina, Spain, Germany, Italy, Switzerland, UAE, and many other countries.

MEET MAGENTO INDONESIA 2020 is going to held in Indonesia on SEPTEMBER 17, 2020. This time too, Meet Magento Indonesia is hosted by iCube as the official Magento partner in Indonesia and expecting more attendees compared to last years. However, this year, it will be focused on mainly three different tracks, covering business, solution and technical tracks. The main goal of this meetup is to learn, share and network with other Magento lovers.
Let’s take you a glimpse of the main highlights of Meet Magento Indonesia 2020:

The Speakers: Here are some most influential speakers from around the globe who are going to share their Magento expertise in this event and making it grander:

With more than 450 attendees, 150 merchants, 200 developers and SI, 25 speakers participated in the last year’s event; Meet Magento Indonesia 2019 (one of the leading Magento Conferences) has witnessed an enormous growth of the e-commerce industry in the country. Last year, it had many speakers who presented several workshops and talked about different subjects, including e-commerce productivity, community engineering, strategic management, and channel sales & marketing.

Similar to the last year’s event, MM20ID will also make an eternal impact on our minds as you will get a chance to meet numerous Magento-lovers from different parts of the globe coming to Indonesia to discuss, learn or share about the latest Magento trends and other offerings of the Magento community.

Being a Magento Solution Partner, we at Envision eCommerce are excited about this meetup and encourage the entire community to actively join and participate in this event and Magento commerce related discussions. If the idea of meeting Magento enthusiasts and specialists already gives you goose bumps, do not waste time and show your curiosity by joining it!

Magento 2 Migration – A Perfect Guide for SMBs

Not yet planned to migrate to Magento 2 prior to June 2020? Well, it would not result into shutting down of your store but Magento will cease its support for all Magento 1 stores out there, such as there will be no security patches, no quality fixes for Magento 1 SMBs (small to medium businesses)following the scheduled date, etc. On the whole, we can say that there will be no support or security maintenance. Thus, it would be wise to migrate to Magento 2 to ensure uninterrupted experience and a secure eCommerce store for your consumers. Here is a brief guide on how to make a smooth move to Magento 2:

The process of Magento 1 to Magento 2 migration involves three essential stages: pre-migration, migration and post-migration.

Pre-migration stage:

In this stage, a review of your site’s content and data is carried out to get an estimate of how much manual labor is required, practice design specifications and mark a project outline with the most important stages and the deadline for every stage.

Migration stage:

This is where you set up a testing environment by migrating Magento 2 on a new server. Subsequently, themes, plugins, extensions, customizations, data and content are also migrated from Magento 1 to Magento 2.

Post-migration:

This stage involves the synchronization of your order history and consumer data to carry out a smooth move from Magento 1 to Magento 2.

Major Challenges SMBs May Face During Magento 2 Migration

Data Migration is Beyond Drag and Dropping

Data migration is the most essential phase in this migration process. You – or the certified Magento specialists doing this task for you – must have relevant hands-on experience and technical knowledge to respond instantly and daringly if it is a case of losing product or customer data (database assets). Furthermore, your meta titles, consumer orders, plus your blog content should be managed and migrated independently.

Moreover, you must understand that it is not a copy paste process where you can simply copy your Magento 1 data and paste it into your Magento 2. Instead, you need sufficient training to get prepare for shifting your custom data. Subsequently, a organized grouping of the custom migration scripts, data migration tool as well as manual migration, etc, is required to smoothly transfer your whole settings plus bulk data.

SEO Performance Following Magento Migration

You must understand that SEO also has a huge impact on your eCommerce business. Magento 2 is packed with various SEO enhancements covering Auto-generation and Schema.org features. Schema.org facilitates your eCommerce store to attain better search engine ranking, however, Auto-generation helps in setting templates for product meta data.
On the other hand, if you lose quality search engine traffic, it will badly affect the SERP ranking of your eCommerce store. Thus, it will require a big chunk of your hard earned money. Today, most of the merchants who are aware of how Magento 2 is beneficial for small business opt for this platform because of its strikingly advanced SEO traits. However, if you don’t rightly move to Magento 2 or follow the standard protocols of this migration, you may encounter several problems, like duplicate content issues, broken URLs, lost pages, non-functioning redirects, etc.

It doesn’t matter how robust marketing strategies you’re following, it will be badly impacted and making it quite complicated for you to boost your Google rank again.

Chaotic Code and Weak Data Structure May Signify a Lot for Custom Development

You might encounter data structure issues during the migration process, like your standard migration tool and scripts would not run if your Magento 1 code is chaotic or improperly configured. In addition, there may be several situations where your data structure may screw up and forcing you to reinstall your Magento 1 to rightly structure your data prior to Magento 2 migration. The only method to get rid of this issue is to perform a code review.

So whether you completely recognize how Magento 2 migration works or have a quite familiarity about Magento for small business, you require a professional helping hand to efficiently move to Magento 2 for SMBs. Don’t just wait and quickly migrate today and avail the benefits of this Magento 2 migration.

Magento – The Best Way to Deliver Unified Commerce Experience

It’s all about time. Time flies and eCommerce flies with it! With more technological advancements, eCommerce has faced different iterations over time, like multichannel, omnichannel and direct to consumer. These iterations further explored more innovative ways for businesses to connect with their consumers. And, unified commerce is one of such innovative ways.

“Unified Commerce” is the new phrase used in eCommerce. It is a practice that collectively works as a one unit of multichannel and omnichannel, and solely responsible for delivering customers with a unified experience.

Unified Commerce is on a Growing Track

Here are some stats from Boston Retail Partners (BRP) that clearly depict why unified commerce is gaining favor:

  1. According to a survey report by Boston Retail Partners, 81% from 500 top North American retailers will set out or implement a unified commerce platform by the end of 2020.
  2. However, 28% of such retailers have already invested in this platform up to this time.
  3. This new imperative commerce has been a top priority for 85% of such retailers.
  4. Moreover, 71% retailers are focused to have this platform within three years.

Why You Need a Unified Commerce Platform?

The unified experience from Unified Commerce is far better than the omnichannel experience, as it makes a single a connection between all unconnected IT systems (or channels) via centralized platform. This single commerce platform unites all technologies such as eCommerce, mobile commerce, CRM (Customer Relationship Management), order fulfillment, return management, integrated B2B functionality, inventory management and others. As a business owner, you can take advantage of this single commerce platform and make yourself free from such internal channels that are operating in silos.

Why Magento is the Best Way to Deliver Unified Commerce Experience ?

Gone are the days, when companies preferred to have different eCommerce sites for their Business-to-Customer (B2C) and Business-to-Business operations. Today, almost all site owners require a single unified dashboard so as to collectively present the both sides of their B2C and B2B.

However, already having a unified eCommerce site is one thing, and creating one with an ideal and beneficial eCommerce platform is a totally different ball game. It is where Magento eCommerce development platform outrank all other eCommerce platforms available in the market.

Must Read: Top 5 E-Commerce Trends That Will Add Value to Magento

Here we have compiled a list of some solid reasons that will force you to opt for Magento 2 to attain unified experience benefits:

  1. Accessibility to Extensive 3rd Party Extensions
  2. Magento 2 offers a huge range of 3rd party extensions. In conjunction with the society across the globe, it gives birth to a gigantic ecosystem along with technical & practical ‘unified commerce’ sustaining solutions. Moreover, you can also use those extensions featuring OOB Magento integration and offer your customers with a superior unified commerce experience

  3. Wide-range of Integration Features
  4. Integration of all channels into a single channel also allows you to collect information in one place. Magento 2 platform facilitates it and also holds the capability of extensive integration, which allows data to flow seamlessly all through the integrated channels.

  5. A Robust Support to Mobile Commerce
  6. In this digital era of mobile commerce, progressive web app (PWA) is gradually taking the place of native mobile apps. The most up-to-date version of Magento offers a great support to both native mobile apps as well as PWA. Magento’s PWA Studio is packed with all required developer tools to keep your PWA project working in tune with Magento 2.3 version and above of it.

Firm Integration with Digital Retail Ecosystem

Magento is equipped with lots of products (such as Magento’s Enterprise Order Management) that accompany the digital retail ecosystem.

Magento Commerce Suite – One Stop Solution to Strengthen Your Business with Unified Commerce

Being a Magento Solutions Partner, Envision Ecommerce offers a Magento Commerce Suite, specifically designed to empower businesses with Magento based unified commerce. It is a one-stop yet most affordable solution that covers everything from developing an eCommerce store to migrating (Magento 1 to Magento 2), upgrading, testing (vulnerability, penetration, load and performance testing), integrating (ERP, POS, PIM and CRM), hosting (AWS and Azure eCommerce Cloud computing) and offering other Artificial Intelligence solutions as per your business needs.

Conclusion

As you noticed, Magento’s features are just outstanding. If you want to take benefits of Unified Commerce, you must consider our Magento Commerce Suite. So what are you waiting for? Contact Envision Ecommerce and get ready to access our Magento Commerce Suite, and make your web store unified to meet the demand of your customers.

Sources:

https://magento.github.io/pwa-studio/
https://brpconsulting.com/download/2019-unified-commerce-survey/
https://www.cleo.com/blog/knowledge-base-unified-commerce
https://blog.aspiresys.com/retail/magento-miniseries-deliver-unified-commerce-magento-2-platform/

Is Hiring Magento Developers Remotely a Good Decision?

In today’s digital world, online shopping is becoming the popular choice of users as they prefer to buy products to be delivered at their doorstep. That’s why most of the sellers are planning to upgrade themselves to be a digital console to reach out to these users. These business owners are going towards eCommerce store development to make their stuff available online for their users.  Thus, eCommerce web development has turned out to be a profitable industry nowadays. Plus, the Magento platform is a much-preferred platform to develop eCommerce stores in this industry. Yes, this is true indeed! Every third popular and floating online store is backed up by Magento platform because of its rich feature benefits.

So, if you’re looking for Magento developers for your existing Magento project, you may be limiting yourself to only confined options by searching in your local area. Thus, it is better to search for certified Magento website developers remotely in different locations across the globe. There are dozens of benefits of hiring remote Magento developers or just outsourcing your Magento tasks or project – ranging from cost savings benefits to avail the diverse expertise under one roof.

Extending Your In-House Magento Team Can Be Expensive

If your business begins to expand or you acquire multiple Magento based projects, you need to expand your existing in-house Magento team. This is going to be truly costly as you will have to pay them a salary, infrastructure, office supplies, and other benefits. However, even if you afford such extension, after a couple of months when there is very less Magento based work in your company, what next? Would you fire them? That’s an absolute job uncertainty and you will not able to find good developers to work with you if they recognize they will be fired or have to leave their present job after a couple of months. That’s why hiring Magento developers remotely a good decision in such a situation.

On the other hand, you may require Magento developers with a specific skill set and experience based on some special projects you get and where your existing in-house coder can’t fit perfectly.  This is where hiring certified Magento developers from a reliable Magento development company can match your needs. In addition, it also provides you with full flexibility to allocate the project on the onetime cost basis or a couple of months cost basis. In both ways, it helps you in saving a big chunk of your money as you will have to pay an hourly basis on the per expertise work on the project. Also, there is no need to worry about the remote developers when the project is completed.

Upholding a Balance between Quality and Cost

Every company that hires Magento developers remotely, the biggest motive for them is to save costs. But, it doesn’t mean hiring a low-cost beginner from any third-rate firm who will ruin your development project. Hiring Magento professionals remotely allows you to access a wider pool of talented and expert developers available across the world. As the total cost of hiring is low, such programmers will demand less payment with no compromise on the quality than hiring a permanent in-house developer. Thus, if you’re serious about maintaining a balance between quality and cost, then outsourcing a professional Magento website development company is the best option.

Diminished Workforce Expenses:

As the offshore workforce is inexpensive, it will help you to cut on your overall Magento development service cost. In this way, you can afford the development process with less investment and leverage the benefits of big profit share and outrank your competitors by providing striking pricing and discount offers. These diminished workforce expenses will help you to utilize your spare money into marketing and acquiring more buyers.

As we all know, the Magento platform’s features are just exceptional and Magento development is leading the present Industry, this makes the demand of Magento certified professionals high. If you want to avail the business benefits of both profitability and pricing at the same time, you must consider hiring Magento developers remotely.

Enhance Your Magento Store Conversions with Basic Yet, Effective Tactics

You already have a good customer reach. The campaign tactics have worked fine. The page visits’ is way higher than you had been expecting. Your ecommerce site ranks fairly high in the search engines. The only problem you are facing currently is the bounce rate, and of course the lowering conversion rates. At this time, you can’t blame your marketing tools as they have already done their part at reaching out to new customers. You can’t blame your SEO tools, as the tactics haven’t let you down with the page visits.

Good read: Important Tips for New Ecommerce Entrepreneurs

This is the time for some internal assessment and grooming your store for better conversions.

FOMO Tactics

We have availed ourselves on social media, due to the “Fear of Missing Out” (FOMO). Everyone fears losing their place to someone else. This includes the chances of getting products online. It is one tactic that most ecommerce websites have owned, with highly successful conversions. Users are more likely to buy things on the spot if the gateway is constricted to a few minutes. Here are a few tricks that have worked as FOMO tricks:

Flash sale: Where the product is available on the website on a weekly basis. Xiaomi has sold millions of phones with this approach.

Limited Stocks: Advertise the fear that the product is available in limited numbers. That numbers are decreasing every second and will soon be out of stock. It has often worked for the newly arrived items. The same can be applied to older products at a reduced price.

Discounts for a Limited Time

Amazon and Flipkart have recently performed this through a 4-day window for several products on sale with heavy discounts, cashback offers, and deals. The exact number of sales was extremely high. As a merchant, you can try for such a window annually. This will give you better exposure, accompanied by heavy conversion rates.

A Detailed Product Description

You are the window through which the user can imagine and connect with the product. Make sure you add quality images and video clips to let them see the product closely. If possible, add the necessary specs, additional warranty, additional items often bought with the product, and answers to frequently asked questions by the buyers about the product. Amazon and Flipkart can be seen mentioning the eye-catching details in the first few lines of their product listings. There is just enough detail to convert the user to a customer quickly. This will also help in decreasing the chances of asking for a refund as you had already mentioned the terms of purchase in the product description.

The Reward for Buying at Specific Time

Reward the buyers with additional benefits like discounts, cashback, or offers for the future purchase if they buy specific products at a specific time. Nobody says no to savings on purchases.

Happy Reviews Helps in Quick Decisions

Get genuine reviews and feedback from customers who find themselves lucky to purchase the product at that instant. Reviews play a major role in converting visitors to customers. Appreciate the positive ones and learn about the areas of improvement from the negative ones.

Upgrade Technology Platform

You might have built your online store on the technology platform that was perfect for the customers of yesteryear. A lot has changed in the last decade. Highly popular ecommerce stores like Amazon have put in a lot of effort and resources to provide both a great user experience and the coveted convenience for today’s customers. They have incorporated an advanced ecommerce technology platform to provide a win-win situation to both the customers as well as the sellers. Nearly all new stores entering the market every day are utilizing the Magento platform because of its track record.

For those ecommerce ventures that were built on Magento 1, they can now migrate to Magento 2 and capitalize on the intelligent capabilities of the platform. To learn why ecommerce entrepreneurs are setting up their online stores on Magento 2.x, read this blog.

We hope these small changes bring big changes to your sales graph.

Magento is back with another “Distributed Contribution Day” 2019

We all are aware of how fun-filled and interesting the last Distributed Contribution Day was. Well, it’s time to mark our calendars for the next.

On May 4th, 2019, Magento’s Distributed Contribution Day is going to happen in 8 different cities on the same day and at the same time. The cities witnessing this amazing event are Ahmedabad, Bengaluru, Chandigarh, Chennai, Jaipur, Kolkata, Lucknow, and Pune.

Magento has come up with a great initiative this year; they have decided to donate the entire registration fee to the “Bharat Ke Veer” foundation as a token of generosity for the noble cause.

The objective of the day:

The Magento Contribution Day focuses on providing intensive workshops with Magento Community Engineering teams and giving you insight into Magento 2 development.

Organizing Companies are:

RanoSys, CedCommerce, AppseConnect, DCKAP, Netsmartz, Codilar, and Wagento.

Who can and should attend this event?

Developers, agencies, eCommerce retailers

Magento 2 enthusiasts

Why you should participate?

Magento core team members will be there to solve your coding related issues

You can contribute to Magento 2 directly

Learn about Magento’s best practices

Interact with Magento developers for open Magento 2 issues

Meet services providers, partners, and outsourcing services

Connect with prospects to find business opportunities

Present your products and/or services

What’s in it for you?

Develop feature/improvement

Do cross code reviews

Run tests and check results

Create and merge PRs

What you need to attend the meet?

Working (Up and running) Magento 2 version with develop branch, forked and pulled from GitHub

Debugger and IDE are up to you, the team uses xdebug and PHPStorm

Active GitHub account

Desire to make a contribution and have fun

Registration Link: http://meetmagento.in/

    Date: May 4th 2019

    Timing: 9AM-6PM

    Locations: Ahmedabad, Bengaluru, Chandigarh, Chennai, Jaipur, Kolkata, Lucknow, and Pune.

Please Note: Limited seats available in each location so entries will be selected based on Magento Experience.

India’s Biggest Magento Event – #MM19IN, Turns Out to be a Great Hit!

In the heart of Gujarat – Ahmedabad witnessed India’s most-awaited Magento event that was held on 2nd and 3rd February. Presence of 25+ tech icons, leading brands from the world of commerce and almost 500 attendees made the event undoubtedly a huge success.

Everyone from developers to marketing professionals marked their presence, with a keen eye for the latest trends and innovations in the world of Magento.

Let us share our two-day experience from the event:

Day 1:

The first day was all about introductions, greetings, and insights to the world of Magento. Brent Peterson and Vijay Golani welcomed everyone and gave a brief overview of the event.

The event headed towards an advance brainy session where GraphQL and PWA were some of the diversified topics under discussion by various keynote speakers including Ashish Tandon, Bhagyashree Surana, SergiiIvashchenko, Sonal Puri, Miguel Balparda, Tom Karwatka, Sushma Vyas,and Ramadas Prabhakar.

Vinai Kopp gave his views on Magento caching. He explained that complexities you face while caching Magento 2 pages can easily be avoided. The learning experience was educating and interesting as well.

Every session was indeed a value addition, attendees were curious for the David Manner’s session on Magento Community engineering team and Sulagno Mukherjee’s session on Driving B2B eCommerce with Magento.

The day ended with a session from the most awaited keynotes of the day Ben Marks”. Google keynote by Saurabh Rajpal, (Mobile Technical Solutions Consultant, Google) & Magento keynote by Ben Marks (Magento Evangelist — Magento Inc.) was the most awaited sessions of the day. Attendees made the most of those sessions.

The first day concluded with an overview and some prize distribution, which was then followed by some fun time of networking and drinks. We had an amazing opportunity to meet and greet some of the leading thinkers and doers of the IT industry.

Day 2:

Day 2 was contribution day sponsored by Wagento, Two Jay, and Nexcess. As this day allowed the attendees to contribute towards the Magento Community, everyone was quite excited. Magento Community Engineering Team introduced all the attendees to Magento 2 development and gave them insights on how they can contribute to the Magento 2 core.

Attendees even got a chance to work with Magento core team architects, and contribute towards the acceleration of advancement in Magento 2. Magento U Certification exam was also organized at the venue, interested candidates even took the test and successfully cleared it.

It was awesome meeting great old friends from the Magento Community of India. We spoke about ecommerce, organic farming, coffee, drinks, pets and what not.

Smiling faces, handshakes and the eagerness to meet again were the traits we saw in each other while waving goodbye.

The Biggest Magento Conference is Happening Again – Meet Magento India 2019

It’s exciting and fulfilling for Magento experts and developers, e-commerce entrepreneurs and merchants to attend an official Magento event. After the success of last year’s event, Meet Magento India is happening again in Ahmedabad on the 2nd and 3rd of February in 2019. It is an event-series that is organized in more than 40 countries including USA, Japan, Germany, Indonesia, Argentina, Mexico, Spain, and UAE and is going to take place for the 2nd time in India.

Meet Magento India is the leading eCommerce conference for Magento to meet the enthusiastic Magento community from all over the world. Merchants, developers, marketing professionals, eCommerce enthusiasts, decision makers, and online businesses participate in the event to learn about new topics through workshops, experts talk, and live experiences.

“Meet Magento India is a podium to make new contacts, talk to international professionals, learn about the trends shaping up the eCommerce industry, and understand the growth potential. With the power and capabilities of Magento, we have been developing the most innovative eCommerce solutions in this ever-changing eCommerce landscape. I was one of the speakers last time and am looking forward to meeting Magento Enthusiasts from all around India again. ”– says Vikrant Shukla, Vice President Ecommerce, Netsmartz.

Envision Ecommerce, a Netsmartz venture, is a Magento Business Solution Partner Company that has been delivering Magento Solutions since 2009.

Envision Ecommerce is listed in the Top B2B Companies on Clutch in 2018. Clutch’s sister website, the Manifest, has also recognized Envision Ecommerce as one of the Top 25 Magento Development Companies in 2018.

We have integrated over 150+ online stores with several 3rd parties and offered custom interface solutions to hundreds of ecommerce businesses. From migration to support, customization and front end development, mobile commerce and enterprise level solutions, we have the experience and know-how to tame Magento capabilities for an eCommerce business.

We are looking forward to the event ‘Meet Magento India’, and we are excited to connect and create unique strategies aiming towards the success of our digital commerce journey.

To learn more about who should attend the event, topics and workshops, key speakers, certifications, tickets and venue, head straight to this link.

Why You Need a Magento 2 Certified Developer for Your eCommerce Business

Magento stands out among all the other ecommerce frameworks. Magento is a bundle of the most sophisticated ecommerce solution that offers scalability, flexibility, and extensibility according to a business’s needs. If you want to develop an ecommerce website with some dazzling features and a mobile-friendly theme that engages most of your customers, Magento is what you need. It is a perfectly balanced combination of form and function.

According to the Magento, “Magento 2 Certified Solution Specialists have demonstrated a thorough understanding of how to leverage Magento 2 functionality to satisfy ecommerce business goals according to best practices.”

You might be an expert in your line of business and offer products and services that are at par or even better than others in the market. However, with the help of a certified developer, you can rule both the ‘e’ and the ‘commerce’ of ecommerce. In addition, to stand out from your competition, only a pro with a Magento 2 certification can give your ecommerce portal the functionality, aesthetics, and automation it needs. Therefore, if you ask why you should have a dedicated Magento 2 certified developer for your online business, a few important reasons are listed below.

Not everyone is Magento 2 certified

For someone to become a Magento certified developer, it requires taking a test to assess and evaluate the level of understanding of Magento 2 development concepts and in implementing and customizing Magento 2. This simply means that if you hire someone with these attributes, you are assured that the success rate will be higher.

It is more about where your business stands on Google

To reach out to a maximum number of customers, you need to create your presence on the internet in a way that is very appealing. A Magento 2 certified professional will design your ecommerce platforms for a higher ranking in search engines as well as create visibility that brings the audience to your website. Search engine optimization is not something you can achieve after developing the ecommerce platform. Certified professionals are aware that you must keep that in mind once you start building the platform.

Must read: Principles of Product Page UX for eCommerce

Fastest solution for your issues

There is a good chance that things may go south with your ecommerce platform and may require swift actions to return things to normal. A developer possessing a Magento 2 certification would be an asset because they are aware of the code and can debug faster than those who aren’t. A Magento 2 certification is like a seal of trust that a developer has a lot of experience and knowledge of what to do to safeguard your online business from intrusion and threats from the outside. The more experienced developer you have maintaining your ecommerce website, the more secure hands you are in.

Not just a developer – A researcher, a problem-fixer

Someone with a Magento 2 certification is not just a developer. To understand the ever-changing dynamics of the ecommerce industry, new trends, new players joining the competition, and the technology updates, a developer needs to stay current with what is happening in the industry. To enhance the user experience or to support you in more conversions, plus to identify and fix errors on the website, a Magento 2 certified professional can make your business and out in a cluttered world.

Risks mitigation

Magento 2 certified professionals are aware of the possible loopholes and the potential threats that may compromise your business data and other vital information. Magento 2 has great security features, but it still needs the watchful eye of a professional who knows the way it works. They know how to deter any malicious threats and safeguard the integrity of the platform.

If you are looking for a certified Magento 2 development services to handle your ecommerce website or in integrating extensions/functionalities that enhance conversions, talk to us. We are all ears.