A Glimpse of the Meet Magento New York 2020

Meet Magento New York 2020 Envision eCommerce had a privilege to be the gold sponsor for the event, our spokes person Nidhi Arora delivered a session on the topic ‘Commerce Marketing Automation with Marketo’

About Meet Magento New York 2020

Meet Magento New York 2020 was an engaging platform that considered to be lively featuring most of the well renowned Magento and eCommerce influencers and business leaders from around the world.
The pandemic, impacted the event in a way, letting people to the standoff at a virtual booth, took optimum utilization of this stage to exhibit their skills to inspire and have a one on one engagement on their virtual with developers and influencers around the globe.

Media Platforms were on blaze during the live tweets and videos for the event where several, attendees exchanging their ideas on their expertise on Magento eCommerce platform, Starting new businesses and holding sessions with business leaders, speakers, and developers who made it big in the world of Magento.

Who is it for

Again, Meet Magento is targeting mainly these three key groups:

1. Commerce Merchants and manufacturers: Find new eCommerce solutions, cross border platforms, technology partners and services.

2. Magento Community (integrators, agencies, and developers): Catch up with the latest updates of Magento and eCommerce network.

3. Other technology partners and service providers: Keep up with the latest trends of eCommerce, especially in the regional and global context.

A glimpse of Virtual booth #MM20NYC and Virtual Networking

Meet Magento New York 2020 was the most awaited Magento event for the whole Magento community this year, where many merchants, technology partners, and services providers all around the globe gathered and discussed on Magento topics. If you are likely to catch up with the latest Magento trends, this is an opportunity you should not miss!
Stay tuned for more updates about the events. In the meantime, you can visit our website and get a free website audit.

Developers Connect Magento Meetup Chandigarh

Community is about having actual conversations with people where they talk, and then you talk, and maybe other people talk. When you see a question that you can answer, do, and when you see answers that have been offered that you can add to, add your thoughts. This doesn’t mean your answers need to agree with answers from other community members, or that your advice will be taken. The important piece is that you chime in and offer your ideas. You might make genuine friends in the process.
Envision eCommere is a proud sponsor for the Meet Magento Chandigarh – The Developer Connect Series. The first version of the meetup series was held onFriday, October 9th at 6:30 PM GMT+5:30. The series of events aimed at bringing Developers and Technical Consultants as speakers and share their learning with the Magento Community. Backend and Frontend Developers working on Magento and QA from technical background participated in this event. Hosted by Mr. Vikrant Shukla, Business Solution Architect, Adobe along with Panelist Mr. Yogesh Soni, Senior Technical Consultant – Adobe the event covered GraphQl and Practical Examples In Magento 2.3.X. With over 160+ active developer community, we are thrilled to be having the recurring series with the aim to spotlight the distinguished thought leaders, technology masters, and change-makers around the globe to address on varied topics which matter to the community most. Stay tuned for more updates on the upcoming series

Grow your eCommerce Business with Managed Services

Managed services certainly give the quality advantage of outsourcing IT or other technical requirements for firm management and consistency. The utilization of managed services will help keep up customer service and relationships, ensuring that technology is the best need when building a business from the e-commerce platform.

Here are some ways of having a customized eCommerce managed service offering that can maximize your business objectives.

1. Proactive and Customised Solutions

With a managed service team’s availability, your company approaches custom, advanced solutions for any pending issues on the ascent. There are consistent signs that these experts may pick up on quicker than a busier team that doesn’t have a sole focus on the network. Issues will be handled in a convenient way and with greater ease. For customization purposes in the future, just on the off chance that an e-commerce store might want to move to another platform or website, they could partner together with both managed services and migration companies to make the process simpler.

2. Faster Response Time

Managed services will offer a rapid response time in case of shortages, outages, failures, and other network downfalls. For the situation that you are a customer with managed services, your company name is at the top of the list for the administration when these things happen, regardless of what number of others in your area is battling similar issues. Your network repairs will be completed first.

3. Listing Management

If you have a broad inventory and are managing product listings over various sales channels, it can turn out to be very time-consuming. eCommerce product listing services remove the agony by giving an effective method to deal with your product listings, guaranteeing they’re optimized for every sales channel’s unique characteristics.

4. Innovative Strategy

As an eCommerce business, companies will attempt to develop a strategy that meets your business objectives. From market studies to competitor analyses, they will design a plan to expand sales and amplify your online presence.

5. Digital Marketing

The expert team will provide social media management services to email marketing, SEO, content development, and ad campaign management. Companies offer complete eCommerce marketing and management solution that will help you achieve the business results you desire without hiring, training, and developing an in-house team.

6. Catalog Management

With managed services, one can optimize your product data (text, images, specific attributes) by ensuring everything is up to date with the latest best-practice standards. This guarantees that customers are precisely finding what they are searching for.

7. Website Management

With managed services, managing your website shouldn’t be a hassle. The entire process can quickly become overwhelming between managing inventory, picking and packing orders, and responding to customer inquiries. The process can be simplified using customized services.

In short, it’s imperative to consider an e-commerce based strategy if you have a retail activity or even a thought you need to put into action over the next few years. A professional team of eCommerce experts at Envision eCommerce is ready to help you to devise solutions to sharpen your e-commerce platform continuously. Apart from it, we will also ensure that your site is always performing as it needs to, to deliver the results you require.

How Artificial Intelligence Fuels Your Magento Store?

Artificial intelligence (AI) is already touching different aspects of our everyday activities, and without realizing, we’re depending on it increasingly more as time passes. With AI-based devices such as Alexa, Cortana, virtual assistants into our smartphones like Siri, and Smart Home applications, AI is, without a doubt, a game-changer by obviously making old methodologies old faster than we would have envisioned.

Artificial Intelligence gives adequate innovative and phenomenal AI applications in the eCommerce industry, where there is virtually unlimited user data to be managed and extracted to produce noteworthy results.

Let’s find out how AI is helping Magento commerce stores.

Powerful Context-Based Search

Product search performance is among the significant feature of any digital store. Honestly, while Magento gives ample extensions in such manner, artificial intelligence stands to deliver much better results. It makes this conceivable by focusing on the search’s context rather than merely relying upon the keywords, using NLP to develop more combinations of words and giving results that are more relevant to the users’ search.

Customer Oriented Search

With the usage of AI for eCommerce, the brand can focus on the right customers with the right messages for the correct yield. Artificial intelligence applications are based on self-learning algorithms to drive data from an enormous array of information to thousands of customers and target them in an ideal way. This is an excellent method to preclude any human-based error.

Prevent fraud and scams

Accepting payments and financial transactions is a significant criterion for commerce businesses. With the scale of fraudulent assaults on eCommerce websites that happen consistently, retailers and eCommerce businesses are raising the stakes.
However, the combination of Magento’s basic standards and protocols for security with AI can help in this regard. It does as such by utilizing behavior analysis to cut down the number of bogus positives and enhance decision-making for humans with improved accuracy. That’s only the tip of the iceberg.

Virtual Shopping Assistants

Virtual Shopping Assistants constitute a significant improvement in boosting deals, and it isn’t completely implemented yet. Utilizing the virtual shopping assistant, a ton of time spent by the customers in making a purchasing choice is diminished automatically. It monitors the eCommerce store’s upcoming deals, changes in price, newly launched products, and more. Furthermore, these virtual assistants will be able to add the products to the cart and carry out the checkout process on the buyer’s behalf if instructions are given to an AI-powered shopping assistant.

As artificial intelligence continues to effectively reproduce the experience of physical retail locations in the digital domain, eCommerce stores would be in an ideal situation to grasp this ingenious innovation in their businesses. As an eCommerce store owner, it is an ideal opportunity to embed AI as a part of your business system on the Magento platform. Its adaptable and easy integration features for out of the box extensions make it the ideal suitor to take your store to the next stage of the eCommerce evolution.

So, don’t waste time and avail the power of AI to propel your Magento eCommerce business’ profitability with us!

Connect with Envision eCommerce at Meet Magento Indonesia 2020

Providing you like-minded Magento fanatics, there is merely no substitute for interacting and connecting with other Magento enthusiasts, merchants, technology providers, developers and eCommerce experts, in the Magento community face to face. Magento Meetups or events are a great way to avail such opportunities and bring experience with Magento experts a bit closer to home.

Magento Meetup has been taking place across the globe since the early days of Magento initiated with Auckland, Amsterdam, Netherlands and New Zealand. Now, this event is getting yearly organized in more than 50 countries worldwide, expanding its reach to UK, US, Japan, Brazil, Argentina, Spain, Germany, Italy, Switzerland, UAE, and many other countries.

MEET MAGENTO INDONESIA 2020 is going to held in Indonesia on SEPTEMBER 17, 2020. This time too, Meet Magento Indonesia is hosted by iCube as the official Magento partner in Indonesia and expecting more attendees compared to last years. However, this year, it will be focused on mainly three different tracks, covering business, solution and technical tracks. The main goal of this meetup is to learn, share and network with other Magento lovers.
Let’s take you a glimpse of the main highlights of Meet Magento Indonesia 2020:

The Speakers: Here are some most influential speakers from around the globe who are going to share their Magento expertise in this event and making it grander:

With more than 450 attendees, 150 merchants, 200 developers and SI, 25 speakers participated in the last year’s event; Meet Magento Indonesia 2019 (one of the leading Magento Conferences) has witnessed an enormous growth of the e-commerce industry in the country. Last year, it had many speakers who presented several workshops and talked about different subjects, including e-commerce productivity, community engineering, strategic management, and channel sales & marketing.

Similar to the last year’s event, MM20ID will also make an eternal impact on our minds as you will get a chance to meet numerous Magento-lovers from different parts of the globe coming to Indonesia to discuss, learn or share about the latest Magento trends and other offerings of the Magento community.

Being a Magento Solution Partner, we at Envision eCommerce are excited about this meetup and encourage the entire community to actively join and participate in this event and Magento commerce related discussions. If the idea of meeting Magento enthusiasts and specialists already gives you goose bumps, do not waste time and show your curiosity by joining it!

Magento 2 Migration – A Perfect Guide for SMBs

Not yet planned to migrate to Magento 2 prior to June 2020? Well, it would not result into shutting down of your store but Magento will cease its support for all Magento 1 stores out there, such as there will be no security patches, no quality fixes for Magento 1 SMBs (small to medium businesses)following the scheduled date, etc. On the whole, we can say that there will be no support or security maintenance. Thus, it would be wise to migrate to Magento 2 to ensure uninterrupted experience and a secure eCommerce store for your consumers. Here is a brief guide on how to make a smooth move to Magento 2:

The process of Magento 1 to Magento 2 migration involves three essential stages: pre-migration, migration and post-migration.

Pre-migration stage:

In this stage, a review of your site’s content and data is carried out to get an estimate of how much manual labor is required, practice design specifications and mark a project outline with the most important stages and the deadline for every stage.

Migration stage:

This is where you set up a testing environment by migrating Magento 2 on a new server. Subsequently, themes, plugins, extensions, customizations, data and content are also migrated from Magento 1 to Magento 2.

Post-migration:

This stage involves the synchronization of your order history and consumer data to carry out a smooth move from Magento 1 to Magento 2.

Major Challenges SMBs May Face During Magento 2 Migration

Data Migration is Beyond Drag and Dropping

Data migration is the most essential phase in this migration process. You – or the certified Magento specialists doing this task for you – must have relevant hands-on experience and technical knowledge to respond instantly and daringly if it is a case of losing product or customer data (database assets). Furthermore, your meta titles, consumer orders, plus your blog content should be managed and migrated independently.

Moreover, you must understand that it is not a copy paste process where you can simply copy your Magento 1 data and paste it into your Magento 2. Instead, you need sufficient training to get prepare for shifting your custom data. Subsequently, a organized grouping of the custom migration scripts, data migration tool as well as manual migration, etc, is required to smoothly transfer your whole settings plus bulk data.

SEO Performance Following Magento Migration

You must understand that SEO also has a huge impact on your eCommerce business. Magento 2 is packed with various SEO enhancements covering Auto-generation and Schema.org features. Schema.org facilitates your eCommerce store to attain better search engine ranking, however, Auto-generation helps in setting templates for product meta data.
On the other hand, if you lose quality search engine traffic, it will badly affect the SERP ranking of your eCommerce store. Thus, it will require a big chunk of your hard earned money. Today, most of the merchants who are aware of how Magento 2 is beneficial for small business opt for this platform because of its strikingly advanced SEO traits. However, if you don’t rightly move to Magento 2 or follow the standard protocols of this migration, you may encounter several problems, like duplicate content issues, broken URLs, lost pages, non-functioning redirects, etc.

It doesn’t matter how robust marketing strategies you’re following, it will be badly impacted and making it quite complicated for you to boost your Google rank again.

Chaotic Code and Weak Data Structure May Signify a Lot for Custom Development

You might encounter data structure issues during the migration process, like your standard migration tool and scripts would not run if your Magento 1 code is chaotic or improperly configured. In addition, there may be several situations where your data structure may screw up and forcing you to reinstall your Magento 1 to rightly structure your data prior to Magento 2 migration. The only method to get rid of this issue is to perform a code review.

So whether you completely recognize how Magento 2 migration works or have a quite familiarity about Magento for small business, you require a professional helping hand to efficiently move to Magento 2 for SMBs. Don’t just wait and quickly migrate today and avail the benefits of this Magento 2 migration.

Is Hiring Magento Developers Remotely a Good Decision?

In today’s digital world, online shopping is becoming the popular choice of users as they prefer to buy products to be delivered at their doorstep. That’s why most of the sellers are planning to upgrade themselves to be a digital console to reach out to these users. These business owners are going towards eCommerce store development to make their stuff available online for their users.  Thus, eCommerce web development has turned out to be a profitable industry nowadays. Plus, the Magento platform is a much-preferred platform to develop eCommerce stores in this industry. Yes, this is true indeed! Every third popular and floating online store is backed up by Magento platform because of its rich feature benefits.

So, if you’re looking for Magento developers for your existing Magento project, you may be limiting yourself to only confined options by searching in your local area. Thus, it is better to search for certified Magento website developers remotely in different locations across the globe. There are dozens of benefits of hiring remote Magento developers or just outsourcing your Magento tasks or project – ranging from cost savings benefits to avail the diverse expertise under one roof.

Extending Your In-House Magento Team Can Be Expensive

If your business begins to expand or you acquire multiple Magento based projects, you need to expand your existing in-house Magento team. This is going to be truly costly as you will have to pay them a salary, infrastructure, office supplies, and other benefits. However, even if you afford such extension, after a couple of months when there is very less Magento based work in your company, what next? Would you fire them? That’s an absolute job uncertainty and you will not able to find good developers to work with you if they recognize they will be fired or have to leave their present job after a couple of months. That’s why hiring Magento developers remotely a good decision in such a situation.

On the other hand, you may require Magento developers with a specific skill set and experience based on some special projects you get and where your existing in-house coder can’t fit perfectly.  This is where hiring certified Magento developers from a reliable Magento development company can match your needs. In addition, it also provides you with full flexibility to allocate the project on the onetime cost basis or a couple of months cost basis. In both ways, it helps you in saving a big chunk of your money as you will have to pay an hourly basis on the per expertise work on the project. Also, there is no need to worry about the remote developers when the project is completed.

Upholding a Balance between Quality and Cost

Every company that hires Magento developers remotely, the biggest motive for them is to save costs. But, it doesn’t mean hiring a low-cost beginner from any third-rate firm who will ruin your development project. Hiring Magento professionals remotely allows you to access a wider pool of talented and expert developers available across the world. As the total cost of hiring is low, such programmers will demand less payment with no compromise on the quality than hiring a permanent in-house developer. Thus, if you’re serious about maintaining a balance between quality and cost, then outsourcing a professional Magento website development company is the best option.

Diminished Workforce Expenses:

As the offshore workforce is inexpensive, it will help you to cut on your overall Magento development service cost. In this way, you can afford the development process with less investment and leverage the benefits of big profit share and outrank your competitors by providing striking pricing and discount offers. These diminished workforce expenses will help you to utilize your spare money into marketing and acquiring more buyers.

As we all know, the Magento platform’s features are just exceptional and Magento development is leading the present Industry, this makes the demand of Magento certified professionals high. If you want to avail the business benefits of both profitability and pricing at the same time, you must consider hiring Magento developers remotely.

Dedicated offshore eCommerce development teams for your start-up’s websites

Dedicated offshore eCommerce development teams for your start-up’s websites

The hiring of dedicated offshore development teams is booming globally amid this pandemic of COVID 19 pandemic. In fact, this demand to employ offshore web developers is growing day by day. Surprisingly, what might be the probable causes behind it? There are numerous perks associated with such hiring -ranging from the cost-effectiveness of hiring offshore developers to access to an unlimited pool of talented developers available worldwide, etc. Thus, what exactly is mandatory for you to become successful?

The answer is simple – “Think innovatively & make the best usage of offshore resources!”

However, if you hire an offshore eCommerce development company for your startup’s site, it would be an effectual business approach that will direct your start-up towards success. Not only will it permit you to hire offshore developers at cost-effective rates, but you can also extend your present in-house team by employing outsourced eCommerce web developers into it and lessen the additional load of development work by using such resources effectively.

Here are some tips for you to easily discover the best ‘dedicated eCommerce development team’ for your start-up:

  • Surf the Internet to hire a dedicated team of eCommerce website developers

Outsourcing an eCommerce site development team requires lots of time and hard work by surfing through the internet to find out the best developers worldwide for your startup.

  • Do a search with the keywords related to your project, like:

You should enter the keywords related to your projects and search, obviously. It will present you with multiple dedicated software development team options associated with your projects. Moreover, you might be able to view the review of earlier companies who outsourced the same eCommerce development team you’re thinking to hire.

  • Hiring a dedicated freelance team of eCommerce website developers :

There are numerous freelancing platforms available over the internet to hire a dedicated eCommerce based freelancing team such as Freelancer or Up-work. With the help of such freelancing workplaces, you can easily reach to a professional team of eCommerce web developers.

  • Contacting offshore or nearshore teams via social media and job portals:

Another best method to find out a dedicated offshore or nearshore eCommerce web development company includes social media and job portals. This is where you can share your project description and make a request for assistance and proposals. It will help you to connect with worthy remote teams. Moreover, the profit of searching via such job portals and social sites is that you get connected to professionals via such social networks for which they have built purposely.

  • Conference, meetings and tech fest with the dedicated development team: 

Offshore eCommerce website developers should always continue to strive for more knowledge in their fields to stay competitive. The skillful software development teams often take part in many conferences, meeting, and tech fest. 

In a nutshell, you have an idea about how to hire a dedicated offshore eCommerce development team for your start-up’s websites. These aforementioned tips will surely support you in hiring the right offshore team of eCommerce website developers that can make a distinction in your startup.

 

 

 

Why You Need to Test Your E-commerce Features

E-commerce is a trending business platform that connects customers and businesses over a technology-driven digital process to purchase items and/or services. In the latest scenarios, e-commerce websites are bringing in more profit by attracting more and more customers each day. The customized shopping experiences and ease of use bring customers to shop these platforms. According to Statista, the number of digital buyers will increase to $2.14 billion by 2021.

Another major technological advancement that has stimulated the e-commerce trend is the smartphone. These smart handy devices are a powerful gadget that brings a 24/7 accessibility feature while at home or on the go. In recent years, there has been a remarkable drift in website visits from desktops to mobile devices. In addition, the survey by Statista states – Mobile accounts for approximately half of the web traffic worldwide. In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global website traffic.

This clearly shows that mobile is the basic and the most important platform and mobile optimization of websites is equally vital.

In order to give users a great shopping experience, it is important to identify the features that might be a hindrance in a good user experience. Remember that even the most useful features go obsolete and can be replaced by something new and trending. So, you need to regularly experiment and test your most trusted website features to get the best ones in place. Let’s consider these 3 features to see how this will work.

1. Removal of the ‘wishlist’ feature will increase user interaction with the e-commerce website:

For a long time, there has been a wishlist feature in almost all e-commerce websites that contained the products that customers might purchase in the future. Removing this feature will help in reducing customer distractions and determine their actual buying needs. Moreover, some e-commerce websites who have removed this feature report an 81.6% rise in sales.

2. Removing product-level breadcrumbs:

Though breadcrumbs act as a navigation guide for the customers, a better approach would be to filter products based on their categories. According to a report, the removal of breadcrumbs will boost RPV in mobile users by almost 17%. But, complete removal and oversimplification of breadcrumbs is not suggested to give users the basic navigation ease without understanding it.

3. Remove the ‘continue shopping’ option at checkout:

As a common feature on shopping websites, the ‘continue shopping’ button normally appears at the checkout process. This button is reported to confuse many customers and takes them away from the checkout process. As another distraction, this button impacts overall sales.

These 3 features in an e-commerce website might not impact the customer, but the customer bounce rate due to them reduces the profit percentage of businesses. These and a few other features need to be analyzed and updated as the current customer navigation trends.

Moreover, Magento is a robust platform which incorporates the best features that help in reducing the customer churn. While Magento constantly improves its services, many e-commerce businesses have opted for Magento 2.0 upgrade service to get the best of it.

Conclusion:

Technology is ever changing and so is customer demand. The increasing customer awareness and demand trends require e-commerce businesses to stay updated and to experiment with the best possible solutions for the users.

How to Choose the Right E-commerce Platform

The E-commerce industry has been growing steadily for the last 10 years. According to Statista, the e-commerce industry is projected to be a $4.8 trillion business by 2021, thus contributing 17.5% to total global retail sales. This global business trend has been successfully adopted by many and is continuously attracting more businesses. In addition, Statista also states that India will be the country with the highest e-commerce CAGR from 2019 to 2023.

E-commerce software is the best platform for businesses to get the maximum amount of customer engagement with a boost in sales. But, choosing the right e-commerce platform is not as easy as it may sound.

Choosing the right platform is a crucial element in going digital. So, before you finalize your path, consider these to get a clear picture of what you need:

1. Available e-commerce platforms:

The most important thing that should be considered first is the platform and its pricing policy. A well-established platform with optimized features that suit your business requirements must be considered. The following are the most popular e-commerce platforms that you should look at.

Among all these, Magento 2 is one core platform that fits well to all types of websites and provides the followng advantages over others

Improved performance and scalability.

Mobile friendly.

Easy to upgrade.

Easy checkout process.

Automated e mail marketing.

Advanced reporting.

Moreover, Magento e-commerce web development is benefitting businesses with more satisfied customers and higher customer retention rates.

Apart from this, you should check the pricing policy as most e-commerce platforms have a monthly fee system, but this may vary on the type of system (hosted or self-hosted) you choose. Apart from the monthly fees, ask if any other payment for plug-ins, server storage, apps, bandwidth or transactions is not included.

2. Usability:

An e-commerce platform might be very popular and attractive, but what if it is difficult for your team to use and manage. Before your final sign up for the platform, do a rigorous analysis while considering your team. Ask your team for their feedback, ease of access and time requirements. Spending a lot of time in managing the platform for business will lead to inefficiencies. The ease of access for both business owners and users is an important aspect that helps in fostering customer engagement with better e-commerce features and services.

3. Get the appropriate hosting service:

Getting the right platform is half of the task and getting the right hosting service is the other. A bad hosting service will greatly impact your rankings due to slow loading time and downtimes. Some important things to consider for a good hosting company include:

a. 24/7 support

b. Backup schedule

c. Managing shared server

d. Security protocols

It is important to understand that all the effort of getting an e-commerce platform will only yield results if a good hosting server is in place and thus helps in increasing the incoming traffic into sales.

4. SEO and Mobile friendliness:

SEO is an integral part of online business and existence. A platform that is SEO friendly will give you an advantage of higher search engine rankings. While looking for an SEO friendly platform, consider the following features to:

a. Add a blog

b. Use your domain name

c. Get customer reviews

Another aspect of mobile-friendliness means that you need your website to be mobile optimized to give an amazing experience to mobile users. This is an important feature to work on as almost 60% of searches today are made using mobile phones.

Conclusion:

Starting an e-commerce business is a challenging task that needs proper analysis and research to fetch good results. The changing consumer trends and demands ask for a robust e-commerce platform that not only satisfies you as a business but also gives your users an amazing shopping experience.