Is your eCommerce store ready for Black Friday and Christmas Sales?

Black Friday and Christmas are the two biggest days of the year. Although both days are known for the extended gratitude of merchants around the globe. Because research report shows that numerous online business brands doing a little more business during these holidays than non-holiday or other holiday months.

Researchers demonstrate that eCommerce holiday sales developed by near 4% in the previous year, and expected to increase 30% more income this year. So, keeping in mind the end goal, we’ve made a snappy “To Do” list for those who are in eCommerce, to enable them to increase their earning potential, and put them on fleek through these Black Friday and Christmas days 2017 as well!

Online Holiday Sales

Step 1 – Take a Glance at Your Site As a Customer

Before the huge shopping day arrives, take a gander at your site not as a business owner, but rather as a customer. Check the following things:

Is your content accessible?

Is it simple to navigate?

Will your site handle each one of those clicks?

And, most importantly, does your site look good on mobile, as well?

As these questions will help you not only focus on optimizing your website, but also make sure that your social media procedure echoes the content you need your clients to see, and generate a feeling of urgency to grab the attention of customers to make them shop more.

Step 2 – Create an Effective Advertising Campaigns

Try not to hold up until the last possible time! Just, begin getting the message out about your up and coming deals on both your social media and traditional media channels as quickly as time permits. Make sure to mention each and everything that is important to your customers like special offers, special products, delivery time and more.

In this regard, you can take a help of successful yet certified digital marketing team from Envision Ecommerce. As they help you:

Keep the site running – day in day out.

Adhere to the marketing strategy as well as goals.

Create a successful email or drip marketing campaign.

Entertain, inform, and inspire your audience by including popular content like phrases and keywords.

Optimize all of your Web pages and products.

Create an evocative visual content layout to keep your user engaged and give your site as well as social media profiles a cohesive look.

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Step 3 – Custom-Made Product Pages

 

It’s a holiday month, so don’t hesitate to adorn! Decorate your product pages with some enhanced features, like one step checkout Magento Extension, to help your customers get in a buying mood.

According to a study by Baymard, 27% of US customers leave their shopping basket abandoned due to a “too long / complicated checkout process”. In other words, we can say that 1 out of every 4 online shoppers leave their cart abandoned due to the complexity of multiple page checkout process. (Source: https://baymard.com/lists/cart-abandonment-rate)

Reasons for abandonment

This is where a One Step Checkout Magento extension” simplifies a complex checkout process of your store. It allows your customers to see, fill and update each checkout detail on a single page. It smooths out customers’ buying experience and result in lower cart abandonment rate along with 2x times higher conversion rates.

Add-to-Cart-Button

Step 4 – Be Mobile

 

Having a mobile-friendly site is not only a good solution, but it’s a prerequisite. According to ComScore, “Mobile has exceeded desktop Internet usage.” Nowadays, it has been noticed that people would love to shop more via smart phones rather than a website.

According to Statista, the number of smartphone users across the globe will touch 2.32 billion by the end of year 2017 and reach up to 2.87 billion by the year 2020. And, it can be easily expected that more than 2 billion people will prefer certain types of mobile commerce transactions over the course of this year.

number of smartphone users

So make sure to keep your site mobile friendly or convert it into a mobile app to get closer to your business goals. If you are currently running a Magento store and you need a mobile app that represents your complete store on mobile, you don’t need to build your own mobile app from scratch as you can convert your existing Magento store into a mobile app using MageIonic (a readily built solution for both Android and iOS platforms. To know more about MageIonic, visit: Mageionic- Magento Mobile App

Add-to-Cart-Button

Step 5 – Make a Regular Back-up of your Site

 

Keeping a regular database backup of the site is crucial for all eCommerce owners. As it helps you recover your corrupted or deleted data in just a few clicks that you may lose due to IT infrastructure failure, security breach, hacking, etc. And, it is more likely to happen in the holiday seasons due to the massive footfall in the store or the unwanted hackers.

Store backup works as an insurance or lifeline. If you’re running a Magento store and your entire business depends on this store, then you should be aware that a wrong Magento site backup can corrupt or delete your entire important customer data. Thus, it is wise to rely on certified Magento developers to have a worry-free Magento site backup, especially during the holiday season.

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Step 6 – Plan Your Content

Needless to say, Black Friday and Christmas holidays are the perfect time to build a solid relationship with your customers, and fetch a huge traffic towards your online store and increase sales volume. In order to do so, you have to create customer-centric, engaging, emotional, thought provoking and actionable content for your company’s blog, social media updates and website. Writing this type of content is not an easy job for a non-professional writer. If you are a non-professional writer and want a timeless content for your website or blogs, you can hire our inbound certified content writers.

Step 7 – Speed Up Your Website

Let your shoppers experience a hassle-free browsing experience at your store via instant page reloads and speedy checkout systems. Fast performing online store drives better sales and also helps in acquiring high search engine rankings.

Utilizing Magento website optimization services for your eCommerce store is an ideal way to make your store out-perform in every aspect including conversion rates, traffic, speed, and most importantly ROI. Though optimizing and speeding up your existing eCommerce website with a professional configuration can be of tremendous help. In regard of this, you can lend a helping hand from Envision’s Magento certified developers who will support you with Magento site optimization services and render you with the maximum results for your business.

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Get Set and Go Ready!

Now you have 7 effective eCommerce holiday marketing tips. Just utilize them to make your store ready for Black Friday and Christmas Sales. In this regard, you can take help from an experienced yet certified web development team of Envision Ecommerce, who will help you generate bespoke business solutions for not only the holidays but also throughout the time to put your brand name in front of your rivals. To know more about our services, feel free to contact us at  [email protected].

Google Issues Big Refunds to Advertisers Over Invalid Traffic

The digital advertising space is totally based on trust. It can work effectively only when all participants are good, and when no one attempts to spoof anyone else. But this trust had been shaken by some fraudulent companies that had been selling ad space on some premium sites for which they didn’t have any access to, or on fake versions of original sites, as per the report by Business Insider. (Source: http://www.businessinsider.in/Googles-been-running-a-secret-test-to-detect-bogus-ads-and-its-findings-should-make-the-industry-nervous/articleshow/59699825.cms)

No need to worry about the nitty-gritty of such ad-fraud companies because Google is in the trust restoring mode. Yes, Google is trying to win back the trust of online marketers by issuing large refunds for their ads that ran on sites with fake traffic. This move by Google has been taken to fight against such ad-fraud. Some of these refunds are as large as “hundreds of thousands of dollars,” – as per a report in the Wall Street Journal. (Source: https://www.wsj.com/articles/google-issuing-refunds-to-advertisers-over-fake-traffic-plans-new-safeguard-1503675395). The refunds are being made for ads purchased via company’s automated technology, referred as DoubleClick Bid Manager.

Google is working on ways to offer marketers more transparency in the digital advertising space, plus automatically rebate clients when Google & their ad partners serve ads placed next to a fake traffic, including the ads that don’t load in the right ways, or ads served to bots in place of people. Google’s Director of Product Management for Advertising Scott Spencer tells WSJ that he thinks the hundreds of technology partners Google works with will be supportive of the effort.

As per a conference call with investors (in the month of April), Google CEO Sundar Pichai said:

“As marketers continue to shift to its programmatic ad buying, our DoubleClick platform makes it easy for them to effectively reach the right audiences. We’ve been focusing on making more inventory available to more advertisers, especially premium inventory.”

Moreover, according to a Google spokesperson – “We can’t comment on specific details of ad fraud but the vast majority is filtered in our systems before our advertisers are ever impacted or charged… In our own platforms, we’re working with our exchange partners to remove monetary incentives for spammers and increase transparency for buyers,”

It seems that they refused to declare any final verdict on the details available in the report of the Wall Street Journal, but committed that the refunds were made for ads placed across their partner websites with invalid traffic produced by bots, or automated software modules that simulated to be valid users.

How to Track Shopping Cart Abandonment in Google Analytics?

Shopping Cart Abandonment is one of the biggest challenges faced by many eCommerce retailers. According to statistics, around 70 percent of shoppers are abandoning your shopping cart without making any purchase due to unexpected costs, website crashed, excessive payment security checks, unsuitable delivery options, price presented in a foreign currency and other specific reasons to your store.

In fact, it has also been observed that, from the last 5 years, shopping cart abandonment rates have been consistent across the entire eCommerce industries. The Business Insider report shows that, Business Insider reports that “Nearly $4 trillion worth of products will be abandoned in online shopping carts this year. And 63% of that is actually recoverable!”

So what would be able to do about it?

Just start using Google Analytics to pinpoint the cart abandonment issue. In fact, it can also aid to figure out the stage where the customers are abandoning you by tracking your checkout funnel. Once you have identified the specific problem, you can test a lot of solutions and make the conversion machine that your online eCommerce store is supposed to be.

Set Up a Funnel in Google Analytics

To begin with, calculate your present shopping cart abandonment rate. Now you’ll look at HOW? You can calculate it manually, if you have not set up a funnel in google analytics. Though, if you have already set up, then you might need to take a seat for this!

Use the formula:

Cart Abandonment Rate =

1 – (number of orders placed/number of shopping carts created)

However, you have buckled down sufficiently, so now let the Google Analytics do the snort work for you. First, you’ll have to integrate your store with Google Analytics. For this, you need to take a guidance from the following tutorial, which helps you show down how to do it.

https://docs.lemonstand.com/extend/google-analytics

Update (2017): In the beginning, tracking Cart Abandonment in Google Analytics used to take some manual work, however now they do this automatically. In case, you set up superior eCommerce Tracking to track your Cart Abandonment, then you simply need to do is navigate to: Conversions -> Shopping Behavior

shopping cart abandonment

This rad new report is very effective and you can even make custom segments to retarget to.

click to create a shopping cart abandonment segment

Every segment can be advertised in an unexpected way. For instance, people who don’t see an item, then you can send them advertisements to showing them what life would resemble with your item. If people who abandoned the procedure at checkout, then you can test out a win back campaign along with various offers. Like, give $5.00 or 10% OFF as an incentive to those customers, so that to make them complete their checkout now.

create a segment

In spite of the fact that this is automatic tracking in Google Analytics, which you can simply use to track shopping cart abandonment like the old school way. In detail, we have laid out the steps below.

Step 1: Make a Goal

Go to the Goals section under the 3rd column ‘View’ from your Google Analytics Admin panel to select the right property and account. In case you’ve various properties or accounts, then you can identify the right for your e-commerce store with the unique Google Analytics tracking code.

Create-a-Goal

On clicking through, you will be taken to the ‘Goal’ page where you can make a new goal.

Step 2: Goal Setup

Tap to the red ‘Create Goal’ button to make a new one. To begin with, you have to choose a format/template that characterizes what kind of goal you need to track. For cart abandonment, you need to choose the ‘Checkout complete’ under the ‘Revenue’ section.

Goal-Set-up

Step 3: Describe the Goal

Now, you have to describe your goal as well as define the kind of event that you want to track. Give it a descriptive name, so that it helps you identify the goal in your reports, and then, choose the destination option to track whether your customers reach your success or thank you page.

Checkout-Destinations

Step 4: Define the Success URL

Customer can see this page after making a purchase, which implies that they’ve made a purchase, else they wouldn’t see the page. In case, you don’t know what your success URL is, then you have to buy a dummy and copy the URL into Google Analytics. As, they are static URLs like given in the following image, so you can select the ‘Equals to’ option.

Checkout-success

If your success URL is not static, and some eCommerce platforms produce dynamic URLs, then you will need to choose the ‘Begins with’ option and enter the first part of the URL.

For instance, you may find that the URL is
www.storename.com/checkout/success/4556958609. That number at the end will change for each new customer, so just enter the static part that comes before it.

Step 5: Create the Funnel

The funnel will help you distinguish the way that shoppers take to conversion. To make yours, you’ll have to flip it to ‘On’.

Exactly what you need to do is…

Just enter each URL that the customer goes through before reaching the destination URL i.e. success page. Again, you might need to buy a dummy and capture each URL so that you do not make any kind of mistake.

For this situation, there are two pages prior to checkout:

a) The cart page, and
b) Checkout page

However, it differs with each store and we’ve seen as much as Seven Steps in a checkout process.

Funnel

After you’re finished making the funnel, save the goal. So that, Google Analytics begin tracking it and allow you to check the results in your reports.

See Funnel Reports

Depending upon your business volume you may need to check your goal information and funnel statistic in a couple of days or weeks. So that you will get enough time to find out where shoppers are dropping out of your funnel.

In the Reporting tab, head to the ‘Conversions’ section and take a gander at the funnel visualization for your Goal. Make sure to select which goal you are looking at from the drop down.

funnel-view

Here Google Analytics will outwardly demonstrate that what’s happening in your funnel. Now just concentrate on to understand why customers are abandoning their carts at certain steps in the checkout process.

fancy-cart

In this illustration, you can see that 3rd of clients who reach the cart page are dropping out, before they even see the checkout page. The exit column demonstrates us that they’re moving to other product pages, which indicate that they are getting diverted. So the best solution for this, to create a less diverting version of the cart and test it against the current one.

Now, we hope you find this post well worth reading!

Though, if you still fight with the ongoing battle of abandoned cart issues and want to bring your shoppers back to your ecommerce store, Envision Ecommerce is here to help you. We know how to effectively implement these practical keys on your ecommerce store. We also have some unique Magento 1 & 2 extensions that help in avoiding abandoned cart issues. Contact our certified Magento experts and Solutions Specialist today at [email protected] or you can visit: http://demo.envisionecommerce.com/store to avail our services & extensions.

Images source: http://blog.lemonstand.com/cart-abandonment-google-analytics

A Comprehensive Guide to Push Notifications, Types, Strategies, Services & Metrics

A push notification is an alert-style message that you usually get on your mobile device’s lock screen. These alert notifications will always appear irrespective of whether that user has the app open or not. They help in connecting & re-engaging users with an app. As per Localytics (a leading analytics company), push notifications are considered to increase app engagement by 88%.

The Most Common Types of Push Notifications

Push notifications can be categorized into different distinct categories based on different aspects. But, we bring a list of the most common types of push notifications, including:

  • Informational

As the name suggests it is used to inform a user about something critical or important. It is usually delivered in the form of an important note so that user can easily get it without opening the app. For instance, an institute app sends an update to students regarding the exams or date sheet or a gym app might alert a user about gym workout programs or tips.

  • New Features & Content

This type of notification is used to update users about new features, version or other beneficial content added into an existing app. For example, WhatsApp recently rolled out a new status feature for its billion plus existing users.

  • Social Actions

These alerts are used to bring users back to perform a social action on their social networks such as liking other users’ posts, making comments, etc. For example, a user receives a notification that another user has commented on his/her post.

  • Take Action

These alerts are a bit similar to social actions. They inform users about the necessity to take a specified action. For example, a shopping app sends users a notification regarding one day sale, discount, coupon or special deals. In a mHealth app, this can be in the form of a reminder that it’s the time for baby vaccination.

Best Practices to Feel the Full Power of Push

You need to follow some marketing tactics to feel the full power of push. Your push notifications should be some incentive-based that force users to open the app.

Here are some effective tips to create a powerful push:

  • Use Personalized Push

Adding personalization into your push messages can lift open rate 4 times greater than just sending a one-size-fits-all message to all users. If you tailor messages for each user, including their personal details like user name, you can communicate on a more personal level with your app users. Here are some potential areas where you can implement this strategy to feel the power of personalized push:

New App Users:

You can target your new app users who have not yet performed following things on your app:

  • Did not open the app since the day one after its installation.
  • Have not made a purchase via app’s product catalog.
  • Have not yet signed up for an account.

Existing App Users:

You can implement personalized push strategy on your existing app users who have crossed certain level in using your app like:

  • Touched certain number of sessions by using your app.
  • A robust app usage history.
  • Made a purchase via your app product catalog.
  • Involved in certain assets available in your app, etc.
  • Gentle Signup Reminder:

If SignUp is an essential part of your app, you should send a gentle SignUp reminder to your users with a personalized push. For example, you can send something like this –

“Hi, Mark! It seems you forgot to Sign up. Don’t miss out on one extra step of the fun! Go ahead & Sign up– there’s no time like the present!

  • Send Personalized Push About New Content’s Availability

If you have an app that usually comes up with new content, then you can send your users a personalized message regarding a new content update. For example, if you have a game app and you released a new level for your existing users, you should send a notification to all your existing users who have played all previous levels of the same game. To make this process easier, you can segment your users based on:

  • Who have played the latest game level
  • Who are behind by a few game levels, etc.
  • Analyze Existing Customer Data to Predict the Future

Analyze existing customer data from your app to predict possible future engagements. For instance, you can check the users who regularly open your app on their first ten days just after installation of the app in their mobile devices. These users have a tendency to become your long-time users. Therefore, you can use this opportunity to engage such users on their ninth day of opening your app. So, we can say that push notifications doesn’t only offer value to your app users but also motivates them to come back to use your app again.

  • Choose the Right time & Frequency to Interrupt Users Gently

A right time push motivates your users to open the app and also respects your user’s environment.

According to a research conducted by Tapjoy, the push notifications sent in the first days of a week had seen the highest open rates than those sent over weekends.

5. Choose the Right time & Frequency to Interrupt Users Gently

Source: https://venturebeat.com/2016/09/29/tapjoy-unveils-7-surprising-facts-about-who-opens-push-notifications/

Image Source: https://home.tapjoy.com/

They even analyzed that some phrases including words like “Get your, “Rewards”, “Gift”, “You can”, “Don’t miss” got a better response than the words “Come back” and “Collect”.

home tapjoy

Image Source: https://home.tapjoy.com/

While analyzing existing user data to choose your personalization strategy (As discussed in the 4th Step), you should analyze foregoing user behavior to select the best times to send push notifications. For instance, suppose you have some users who always prefer to open your app in their morning hours. Thereby, you can lead to implement a push strategy in the morning, especially for those morning time app openers. Furthermore, you should also avoid sending notifications too frequently.

  • Go Beyond Personalized Push

You have prepared and sent a gentle personalized push to your users at their most convenient time of the best day. Your users are coming back to your app and open it via these push notifications. But, is it further supporting them to complete the exact “say” that’s included in your push messages? Or would you believe that they will do the same as you want them to do so via your notifications? Without any further ado, let’s have a look on some examples along with the right strategy to go beyond your personalized push notifications:

  • Ensure Sign Up Push Doesn’t Just End at the Push

As discussed above (in 2nd point of push strategies), you send gentle SignUp reminders to your app users and they happily click on it to proceed further with the SignUp process. However, if they click on such notifications, they expect to land on the account creation screen, or want to see in-app SignUp pop up. That’s why you need to ensure that your app is able to perform in accordance with the SignUp push notifications that have been sent to your users.

  • Ensure Your Users Are Able to See New Features Content

Finally, your app comes with certain new features or content and you have sent personalized push notifications to your users. Now, your users will click on these push notifications to see newly added features and they will definitely want to get such features on their app screen. So, you need to ensure that your users are not only able to see such features, but also able to use them on your app.

  • Ensure Predicted Possible Future User Engagements Don’t Just End at the Push

You had predicted the possible future user engagements and you were really able to convert them. Now, you need to ensure that your app has the potential to retain such users for a long time after opening your app for the very first time.

Personalized Push Brings More User Engagement – It’s thoughtful, right?

According to a recent survey by Leanplum (a mobile marketing platform), these personalized push had a 4* lift in the app open rate (increased by up to 800%) after evaluating 1.5 billion push notifications.

Personalized Push Brings More User Engagement - It’s thoughtful, right?

Source:http://www.prnewswire.com/news-releases/leanplum-report-finds-800-percent-increase-in-push-notification-engagement-due-to-personalization-300269878.html

Furthermore, Localytics analyzed a boost in app engagement by 88% via push notifications.

Source:http://info.localytics.com/blog/6-stats-that-prove-how-important-push-notifications-in-app-messaging-are-to-your-apps-success

info.localytics.com/blog/push-messaging-drives-88-more-app-launches-for-users-who-opt-in

Push Notification Success Metrics

According to Leanplum reports, the personalized push alerts had an average 9% CTR (Click through Rate). (Source: https://www.leanplum.com/blog/personalize-or-bust/) To measure the success rate of your push notifications, you need to evaluate your implemented push strategies and resulted conversion percentage. Once again, you can take afore-shared push strategies to evaluate push success metrics:

Example 1: Sign Up Push Notifications

Compare your CTR with the conversion percentage of users who received the sign up push notifications. It will give you an idea that how many users opened your app and how many of them really completed the Sign up process.

Example 2: New Feature & Content Updates

Evaluate whether the alerted users actually used or led to new feature/updated content of your app or just left after seeing it.

Example 3: Future User Engagement Prediction

Compare the rate of your current users’ app engagement with what you’ve predicted earlier. Were you able to convert them into your long-term app users? It will give you an idea about your push notifications’ success rate.

Other Important Metric:

Return on Effort:

Investigate deeply into the designing and execution efforts that you’ve put into your push notification strategies. The question is, are these efforts really worth it? Make sure to equate your opt-out area performance with those that have opted-in and are getting messages.

Based on this evaluation, you can easily decide whether you should invest in more push notifications or to diminish such efforts.

Push Notification Services

Each platform differs in its push notification versions. The most common push notification services mainly include:

  • APNS (Apple Push Notification Service)
  • MPNS (Microsoft Push Notification Service)
  • Google Clouding Messaging
  • SMS Gateways

We understand that creating a different push strategy for each of these will consume lots of time. Well, it’s time to big bye to all your worries. Fortunately, there are cross-platform apps that make this process easy for you. Yes, you heard that right! You can use these cross-platform apps to manage your push notifications across every mobile device or platform (like iOS and Android).

We at Envision Ecommerce have already developed several cross-platform, hybrid technology and Ionic based mobile apps, featuring pre-built notification features. You can take push notification benefits from these apps or you can contact us at [email protected] for your custom push notification requirements. Our professional Ionic app developersare ready to serve you!

20 Practical Keys to Combat Abandoned Cart on Your Magento Store

The average cart abandonment rate for online retailers is 69.23% – according to Baymard Institute’s list of cart abandonment rate (source: https://baymard.com/lists/cart-abandonment-rate). It means two-thirds of the time online visitors add items to their cart only to leave the cart abandoned. That results in tons of lost sales. There’s nothing worse for online retailers than it! And, it is just getting worse day by day. If not dealt accurately, it can lead to business failure.

Don’t worry, you can still envision the hope with Envision Ecommerce! Fortunately, we have some practical keys to help you dwindle that abandoned cart rate on your Magento store. Let’s take a look at all 20 keys.

1. Timely Get Back in Front of Visitors

Most of the customers visit your website, add products to their shopping cart and then go off somewhere else – generally the reason is having last minute doubt regarding your products or services or they want to do some comparison before shopping.

And, this is where a timely reminder shines! Yes, you need to reach out those customers by sending an email within an hour to encourage them to complete the purchase. Your customers may spend some time for comparison shopping and when they get tired & forget your Magento store, an email can be just what’s required to get back in front of them to win them back.

2. Verify Order Status

Check order table in Magento and verify order status of every order whether it is pending or completed. Update your cart record according to that order status. It will help you to exactly get about your abandoned cart rate.

But, you may get fail to verify the status of certain orders, like which are placed over the phone. For such cases, you need to verify the presence of an order via same email as the customer.  If you have an order from an email, you need to stop sending them reminder emails. Otherwise, you will just make your existing customers upset by sending emails that contain irrelevant content or offers. And even worse, if you’ve included incentives or offers in that emails for first-time buyers to encourage them to finish the buying process. It will just make your customers worried that they didn’t get such offers and incentives during their buying time.

Magento’s order management system doesn’t support auto-assign order status and a store owner need to take action in between order processing and completion. It is one of the most imperfect aspects of Magento. In such instances, you can use our Auto Conditional Order Status Update extension which is helpful to make your Magento store’s order management simple and clear. The extension allows you to change order statuses. Thus, you can enjoy automated order status facility instead of changing status manually.

3. Check Product Availability

Keep a regular eye on your Magento store’s inventory and don’t send abandoned cart emails to customers who abandoned cart with out of stock products. It will just leave a bad experience on your customers and will increase your bounce rate.

4. Alert Customers for Low Stock Products

It is the most effective method to avoid afore-shared out of stock and cart abandonment situation. You can put a badge or some type of pointer on your low stock products’ images. It will alert your customers to order more and quickly.

Moreover, you can use our Easy Product Label Magento 2 extension that will help you to assign custom product labels to your preferred products. These product labels will facilitate you to attract more visitors & run different promotional product campaigns (for example, you can display a low stock badge on such product labels), which will result in successful conversions.

5. Don’t Include Countries in Your Magento Store that You Don’t Ship To:

If you don’t ship to some countries but you’ve added them onto you Magento store, then it is essential to exclude such countries. For instance, a customer browses your store from a different country and adds products to cart. After entering his current address and getting an error message that shipping is not available in his regions, he will just leave your store with abandoned cart. Thus, it is good for your Magento store to exclude such countries.

6. Prefer to Send Emails from an Individual Instead of a Group, Company or an Organization

Almost all people prefer to open an email coming from an individual’s end instead of a group, association, company or organization. Just make sure that your email sender is a specific person on your side. Another foremost aspect is to personalize the email with receiver’s first name or the product name in its subject line.

7. Keep Checkout Process Simple, Easy & Faster

A long and complex checkout process only frustrates customers and they eventually give up after filling out a lengthy registration form including billing address, credit card details, shipping address, phone number, etc. So, you need to make your checkout process easier, more simple & efficient, and less “clicks” for the first-time customers. Don’t force your users for registration on just their first-time landing at your Magento store. If they are ready to make a purchase and adding products to their cart, it is the right time to proceed further and ask them for registration process.

You can use One Step Page Checkout extension on your Magento store to offer your customers an optimized and simplified one-page checkout process. It allows customers to update all check out information on a single web page instead of waiting for the next page or going back/forth. Thus, you can make checkout process easier & faster on your Magento store and inhibit shopping cart abandonment.

8. Avoid Bad Surprises during Checkout Process

Another major reason why customers leave their cart abandoned is due to bad surprises during checkout process like hidden costs or some additional costs. You may be charging these costs for shipping, handling or other add-on expenses. But your customers only know a specific price or total expected price. So, you need to be transparent and up-front with your pricing and other additional charges, and also make sure your shoppers are pre-informed and knowledgeable about their total amount before proceeding to checkout.

9. Give Discounts/Offers on Products Abandoned

To effectively get results from abandoners, we encourage you to give discounts or offers on the products abandoned by them. It will entice your shoppers to place an order as they wouldn’t want to let go of such offers and discounts on their desired products.

Using our Enhanced Abandoned Cart Magento extension, you can inform your customers via sending mails regarding the special offers or discounts on the items available in their abandoned cart. So, your Magento store can lead to loyal customers, increased sales & revenue and reduced abandoners.

10. Send Related Products

Most often, customers visit products that they don’t want to buy. You can track such information and use it to understand your shoppers’ interest. For example, a visitor visits your online baby store, browses new born baby collection, adds some products to the cart and leave the cart abandoned. And, it is clear for you to understand your shopper’s interest. Now, you can use this information to retarget such shoppers by sending different products relevant to their choice, or same product at a lower price.

11. Provide Third Party Payment Methods

Make sure your Magento store supports third party payment options like PayPal, Razor, Amazon and several others. People often don’t prefer to fill a long credit card number or other in-depth information. Some shoppers use credits cards that are not MasterCard or Visa-based. Therefore, if your Magento store doesn’t support multiple payment methods, it will leave your shoppers alienated, incapable to buy at your store. So to ensure that your shoppers will not abandoned their shopping cart due to the lack of payment options, it’s essential you offer as many as possible at your online store.

12. Implement Easy Returns, Refunds and Cancellation Policy

Make your customers informed about your return, refund and product cancellation policy at your store. It will help your customers to understand that how easy it is for them to shop from your store. Implementing these policies will entice shoppers to make a purchase or at least try the product, as they know they can easily return or cancel it or even request for refund.

13. Continuous Technical Assistance

Customers may get frustrated due to complicated navigation, excessive security checks or payment gateway crashing problems at your store and leave cart abandoned. Thus, you need to provide a continuous technical support or 24/7 live chat facility so that they can talk to a concerned person about the issue or query.

14. Provide Coupons to New Customers

Be careful and avoid over-discounting at your Magento store. You should offer discount coupons only to your first-time shoppers. It means you can give some special coupon discounts that are deeper than what you give to your existing shoppers.

15. Multiple Level Discount Based on Order Size

Another effective tactic to combat abandoned cart is to offer multiple level discount based on your shopper’s order size.

For example, if a customer spends a total of $100 at your store, you can offer 10% off on this size of order. If someone spends over $200, you can give 20% off, and if $300 has spent, you can give a larger discount of 30% off to such orders over $300.

16. Remind Shoppers About Their Loyalty Points or Reward Points

If you have abandoners who earned some loyalty point or reward point balances at your Magento store, you need to remind them about their existing balances. It will entice them to make use of such points to grab discount and complete the purchase in contradiction of leaving cart abandoned.

17. Offer Checkout Options to Guest Customers

Forcing first-time visitors to log in or signup is also the major reason behind cart abandonment. You can offer guest checkout options for such visitors and make checkout process a lot easier for them, which is accurately what they need. As a result, you will have more sales at your online Magento store.

18. 24/7 Online Store Monitoring to Prevent Errors

Make sure you have a QA team who continuously monitors all on-going functionalities or activities at your Magento store and ensures that there’s no error that can void a sale at store.

19. Implement Security Measures for Credit Card Transactions

Another effective practical key is to implement security measures at your Magento store for shoppers’ credit card transactions. It will make them feel more secure while completing transactions on your online store. You also need to ensure them that their personal details will be handled with utmost security and they will not become sufferers of any phishing activity.

20. Keep Customers Away from Any Kind of Distraction

Keep your customers focused and don’t distract them by displaying unnecessary flash movies, subscription boxes or banners. There is no place of such unnecessary things on your product or order pages, unless they are directly associated with the first-time purchase.

So… Have You Done All This to Combat Abandoned Cart on Your Magento Store?

If you’re still fighting an ongoing battle of abandoned cart issues and want to bring your abandoners back to your Magento store, Envision Ecommerce is here to help you. We know how to effectively implement these practical keys on your Magento store. We also have some unique Magento 1 & 2 extensions that help in avoiding abandoned cart issues. Contact our certified Magento experts and Solutions Specialist today at [email protected] or you can visit: https://www.envisionecommerce.com to avail our services & extensions.

How Facebook Ads Help Brands Convert Leads into Shoppers?

Today, almost all types of information like news stories about current issues, civic bodies’ updates, and information on the most popular brands have been channelized to the futuristic generation via social media platforms. Social media channels are the most emerging as well as strong contenders exist by traditional means of communication for brands. For Instance:

Twitter drives massive user engagement through hash tags and retweets, Instagram drives engagement, using well-captioned and interesting pictures. Similarly, Facebook’s superiority lies in its incomparable reach of 184 million customers who access the platform each month, and the fact that it offers – an ability for brands to curate stories, as well as experiment with content, videos and motion pictures.

The format of Facebook’s creative ads is like PockeTVC, carousels and others which help brands to express a story in one-of-a-kind and impactful way. Furthermore, Facebook’s ad formats contain video, image and carousel which instantly generates awareness of the closest business area, and thereby provide information to customers that they actually require to get there and help them to established brands drive in-store sales.

Understands Your Targeted Audience

Facebook benefits brand to reach the correct arrangement of targeted audience covering behavior segments and demographic interest. A local store locator is accessible for carousel and make the ads even more valuable for customers by placing contact detail and opening hours of adjacent stores just a single click away.

However, Facebook has the ability to effectively urge the client to visit the adjacent store of the specific brand, and even for advertisement formats such as Video Ads, Carousel and Photo that are intended at driving awareness. Third parties like Nielsen have measured as well as proven that the awareness impact translates to boost in sales as compared to the actual physical stores.

In addition to this, Facebook has extensively worked with brick and mortar brands over the last year and helped them build a strong bridge between the online and offline. By utilizing the features like carousal ads, slideshow, etc., these brands have been capable to reach out to their potential customers who are active users of Facebook on portable and desktop.

A list of campaigns that have worked outstandingly for traditional brands, such as:

Jewelry brand i.e. Tanishq who has approximately 160 stores in 80 urban areas crosswise over India, chose to exhibit its designs with dazzling close-up shots utilizing carousel ads to catch individuals’ attention. Significantly, it led them to its physical stores by adding a “Shop Now” call-to-action button that brought individuals to its website to earn a discount voucher and redeemed in-store. By using all these tools, Tanishq able to saw a 30 percent growth in in-store sales as well as in-store footfall among 25 to 44 year olds during its campaign.

Another women’s popular brand, namely Veet utilized Facebook to reinforce its TV promotions and fortify its campaign with the aim of urging ladies to purchase its hair removal cream. However, this brand partnered with innovative agency, i.e. iContract and Facebook’s Creative Shop to develop an integrated campaign and adapt its prevailing TV promotion into snappier video advertisements. To slope things up, it controlled the advertisements with reach and recurrence purchasing to achieve 18-to 55-year old ladies in India on an enormous scale. This hearty multi-screen methodology made a great impact on Veet’s intended audience and resulting nearly 11 percent incremental rise in-store sales in a market where Facebook advertisements were implemented versus a market where they were definitely not.

Therefore, in an era of ever-evolving e-commerce stores and ground-breaking marketing technologies, Facebook make an obvious choice for brands to rework their ad campaigns and earn more optimistic interest for their products. So if you are still not using the affordability and feasibility of tools that Facebook offers, then connect it today and generate more ROI.

Google rolls out AdWords account-level call extensions & More Click-to-Call Updates

Last summer, in 2016 Google started a test by displaying business names in the headlines of call-only ads after the phone number, and that change led to outstanding conversion results. That’s why now Google is rolling it out of testing worldwide.

Google has just made the announcement regarding the Account-Level Call Extensions & More Click-to-Call Updates this Wednesday.

Account-level call extensions

With Account-level call extensions, advertisers will soon be able to set up all their call extensions on a larger scale rather than implementing them at a campaign or ad group level. However, this extension makes possible for advertisers to implement call extensions across their entire account. It is expected that this new series of update is slated to take off sooner at some point this week.

Call extensions detail at keyword and ad levels

Soon Reporting columns for “Phone calls” and “Phone impressions” will be available to check phone-through rates at the keyword and ad group levels in the interface of AdWords.

More Advertisers Will Be Included in Automated call extensions

Google will soon be adding more advertisers in automated call extensions in the coming months. Most probably the program will be introduced in January, in which Google automatically drags the phone numbers highlighted on landing pages and sets up call extensions in advertisers’ accounts that do not already have them.

Therefore, if you have got call extensions set up, then you don’t need to worry about this or if you intentionally don’t use them, then see the following link: http://searchengineland.com/adwords-call-only-ads-business-names-256953

How to use Google Analytics with Ionic Framework?

After an app has been downloaded on your phone, Apple and Google won’t support much in terms of analytics to analyze app performance and to keep track of user’s use cases.

Dan Wilson has introduced one of the most convenient plugins for Apache Cordova namely Google Analytics Plugin for an easy integration with Ionic.

However, if you are ensured that your project has added iOS and Android as platforms, then you can use Google Analytics with Ionic Framework with the following command line:

ionic platform add ios
ionic platform add android

If you want to build for iOS, remember that you will require a Mac along with installed Xcode.

Once you all set up with your project, you should install the analytics plugin into your particular project with the following the command line:

cordova plugin add https://github.com/danwilson/google-analytics-plugin.git

Google Analytics plugin is quite simple to use with Ionic Framework.  The initialization code will go in the $ionicPlatform.ready() function as given below:

var googleanalyticsApp = angular.module('googleanalytics', ['ionic'])

.run(function($ionicPlatform, $ionicPopup) {

$ionicPlatform.ready(function() {

if(typeof analytics !== 'undefined') {

analytics.startTrackerWithId("UA-XXXXXXXX-XX");

} else {

console.log("Google Analytics Unavailable");

}

});

});

Google analytics plugin will not support any other platforms than Android and iOS. So be sure that the analytics object should exist first in your project to get rid of errors.

Note: Don’t forget to replace or change the tracking id in the above snippet on your own.

googleanalyticsApp.controller('AwesomeController', function($scope) {

if(typeof analytics !== 'undefined') { analytics.trackView("Awesome Controller"); }

$scope.initEvent = function() {

if(typeof analytics !== 'undefined') { analytics.trackEvent("Category", "Action", "Label", 25); }

}

});

Now you are successfully installed with the Google Analytics plugin. Though it will not report or show any data until we tell it to do. Above we have a controller, once we called or ordered, it will immediately report as a view/screen. If you call the initEvent method set up in the controller, then it will report an event.  Events can be anything, for example gestures, button clicks, or whatever you want them to be.

The following methods are available for use with this Google analytics plugin as per Dan Wilson’s documentation:

analytics.startTrackerWithId('UA-XXXX-YY')

analytics.trackView('Screen Title')

analytics.trackEvent('Category', 'Action', 'Label', Value)

analytics.addTransaction('ID', 'Affiliation', Revenue, Tax, Shipping, 'Currency Code')

analytics.addTransactionItem('ID', 'Name', 'SKU', 'Category', Price, Quantity, 'Currency Code')

analytics.setUserId('my-user-id')

analytics.debugMode()

The API methods were copied directly from the plugin repository documentation.

2017’s Relevant SEO Audit Checklists!

There have been a number of suppositions on technical SEO in 2016 which was known as “SEO Makeup”. But after crawling and indexing, technical SEO audit is the next important step for your website to increase its ranking in Google’s search engine results. So here in this post, we are focusing only on the fundamental steps about technical SEO checklist that you should not miss in 2017.

Below we have covered total 9 Technical SEO Checklists for 2017 in which some of them are evergreens, and some of them are pretty new that will make your website aesthetically and technically perfect and appealing!

1) Check your web pages for Indexing: Search Indexing is mainly used to know about how many of our website’s pages are indexed by search engine. In fact, we can also check the same by using SEO Auditor or by directly entering site:domain.com in the search engine.

2) Prevent indexing of Pages with no SEO value: Each website has one or more pages with no SEO value, for example, privacy policy, term & condition, etc. In that case, indexing of the same nothing but a hopeless case. So prevent indexing those pages that you want to keep out of search engines.

3) Eliminate Duplicate Content & Pages: According to the technical expert, duplicacy of content and pages are more dangerous for search engine optimization. So you should always check your website for the same & remove immediately if you find any.

4) Make sure you have Fresh Sitemap: Website owners already know the importance of “Sitemap”. The Sitemap will help search engine to know about the pages, structure and load the new contents faster of your website. But make sure your XML sitemap should be updated all the time when you added new text/content to your website.

5) Remove 404 Errors from Indexing: You can temporarily or permanently remove 404 errors in your search console property from Google search results with Remove URLs tool.

For Temporary Removal, Use the following steps:

• Firstly, open Remove URLs page.
• Secondly, click on Temporarily hide.
• Thirdly, enter the relative path of the directory, image, or page as per the requirements. After that, click Continue.
• Fourthly, you have to choose any one of the following options on the form:
• Temporarily hide page from search results and remove from cache
• Remove page from cache only
• Temporarily hide directory
• Lastly, click on the Submit Request to temporarily block a Search Console property page from Google Search.

For Permanent Removal:

To remove images, pages, directories or a URL from Google search permanently you must ensure that your web server returns either a 404 (Not Found) or 410 (Gone) HTTP status code. Non-HTML files (like PDFs) should be totally detached from your server. If you want to indicate that any of your website pages should not be indexed, then use Noindex Meta Tag.

6) HTTPs Is Compulsory: If you are using an HTTP website then you should migrate your website to HTTPs to increase the level of security towards the personal and other sensitive data like login credentials. In December 2016, the security team of Google Chrome has announced that the browser will start labeling Http connections as non-secure by the beginning of 2017. So it is compulsory for you to use HTTPs to make your website even more secure. In fact, Google will also give a slight boost to your HTTPs website’s ranking. For more information, click http://demo.envisionecommerce.com/migrate-your-http-sites-to-https-as-google-is-going-to-mark-it-unsecured/

7) Check Internal or Broken links: The first and foremost step in on-page SEO is Internal links. So always check your site for broken links. If you find any broken link on your site, repair it immediately because it can hurt your site’s ranking indirectly.

8) Test & Improve your Website Landing Speed: It goes without saying that site landing speed is playing a vital role in ranking. If your site’s speed is too slow then it will effect on your site ranking. So, you should always test your site’s loading issues by using Google Page Speed Tool.

9) Make Mobile-Friendly Website: Today’s Google mainly emphasizes on indexing mobile friendly pages in comparison to the desktop version. So make sure to keep your website mobile friendly for highest rank because it will control the overall ranking of your website. You can test your site pages for mobile friendliness by using Google Mobile-Friendly test tool. With this tool, you can also track or check mobile ranking time to time.

If you are facing any issue in the SEO optimization of your website. You can take help from the professional team of Digital Marketing Experts of Envision Ecommerce.

Hope you find it useful!
Have a wonderful day!

Migrate your HTTP Sites to HTTPs as Google is Going to Mark It Unsecured!

The security team of Google Chrome has recently announced that the browser will start labeling Http connections as non-secure by the beginning of the January 2017.

So, it has been recommended that site owners should migrate their website to HTTPs to increase the level of security towards the personal and other sensitive data like login credentials. HTTPs is mainly created to help protect the integrity and the confidentiality of sensitive data which moves between the websites and end-users. Without HTTPs, the site’s important or personal information can be stolen.

Emily Schechter, Team Member of Chrome Security, said that “Beginning in January 2017 (Chrome 56), we’ll mark HTTP sites that transmit passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.”

Fact and figure shows that Google Chrome presently holds 55 percent of the mobile and desktop browser market share, in which half of the web browsing individuals will not be able to access your site, without HTTPs. So it is necessary to use HTTPs, especially if you are collecting payment info, passwords or any other personal information on any of your web pages. With HTTPs, Google will also give a slight boost to your website’s ranking.

Now make your New Year even more secure with a secure web. See this thread to know how to do it. See this thread to know how to do it https://www.searchenginejournal.com/step-step-guide-migrate-site-https/177790/