Chocolate and Cake Delivery – Not Every Online Seller Tends to Such Demands

It’s true. Time-constrained delivery of items like chocolate and cake are not every online seller’s cup of tea. These intricately designed and inventively prepared confectionery items are in high demand, and shipping them is equally complex. Due to the lack of adequate handling and precautionary solutions, these items are at a higher risk of being damaged before or during delivery.

A deformed cake or melted chocolate will never have the appreciation it should, even if it tastes good. So, it is important to deliver them intact. Let’s look at some important tips on how to deliver chocolate or cake so that it reaches its destination picture perfect.

Good read: Tips for New Ecommerce Entrepreneurs

Tips to Deliver Chocolates

Chocolates are a complex product to be shipped due to temperature variations throughout the world. Various locations around the globe craft chocolates with special traditions, ingredients, and flavors and shipping them over a long distance has a lot of constraints. Here are a few tips that can help you deliver your finest chocolates with ease.

1.Plan judiciously: Before you ship chocolates, you must make a plan that ensures quick delivery while considering the temperatures through where the chocolate needs to travel. Make sure to keep the transporters and customers well informed about the pickup and delivery times to avoid keeping chocolates in hot temperatures for longer than necessary.

2.Know the perfect temperature: Ideally, a temperature between 65°F and 68°F with a humidity level of less than 55% keeps chocolate intact for months.

3.Wrap, freeze, and then pack: Wrap the chocolates with waxed paper or a plastic wrap and then freeze before final packaging to avoid any moisture.

4.Use refrigerated containers for commercial use: A refrigerated container is the best option to ship chocolates in bulk.

5.Pack and Ship smarter: While shipping chocolate, wrap it in a bubble paper and then place in a cold insulated box with cold packs or dry ice to maintain temperature and shape.

Tips to Deliver Cakes

Cakes are a delicate confectionery item that needs intense handling precautions. Even if shipping in the vicinity, the utmost care is required both in terms of temperature and handling. The following tips might help you with the flawless delivery of your beautifully handcrafted cakes.

1.Plan well: For delivering a cake, you always need to have a streamlined process with all the things ready considering the distance and time of delivery.

2.Packaging: Use a sturdy box to pack the cake securely. Pack cake tiers (in case of multi-tier cakes) and cake decorations like flowers and toppers in a different box to assemble them at the venue.

3.Shipping: Use a clean, cool, and spacious vehicle for shipping. Place an anti-slip mat under the boxes to keep the cake from moving and on a leveled surface.

4.Drive carefully: While carrying the cake, it’s important to drive slowly and stay focused to avoid any sudden breaking that may damage the cake.

5.A cake repairing kit: A cake repairing kit is very important to handle the last minute mishaps. In case the cake is being delivered through a delivery service, the customer should be handed over this kit.

There are eCommerce portals such as Ferns and Petals, Planete Chocolat, and Kiss Cakes that provides efficient delivery services. These eCommerce stores capitalize on the latest technology platforms and provide easy solutions to delivering chocolates and cakes with the utmost care in a controlled environment.

The Final Words

The hard work in crafting chocolates and cakes only pays when they reach their consumers in a well-formed state. Many chocolate and cake sellers are now moving towards eCommerce platforms to scale up their business and serve untouched demographics.

How eCommerce Businesses Can Save Money on Inventory Management

Inventory management is a process of keeping track of a company’s goods in such a way that it meets the market demand but has a reduced cost of holding the inventory. Inventory means goods in any of the 3 states – finished goods, work-in-progress, and raw material. Managing these goods is a crucial element for any business. An inventory management system assists businesses in identifying the time it takes to replenish products or procure more raw materials for manufacturing while earning the maximum profit possible.

The booming e-commerce industry requires businesses to maintain sufficient levels of inventory in order to meet ever-changing demands. But, it is also important for these businesses to identify the what, where, and how of their market demand in order to fetch the maximum profit. It is important to note that if effective inventory management is not implemented, a business can lose a lot of money on missed sales or must invest money in the excessive stocking of inventory.

Good read: Understanding E-commerce Order Fulfillment

When it comes to eCommerce businesses, efficient inventory management can help prevent such losses and in achieving a more profitable e-commerce business. The big question is – how can you achieve efficiency in inventory management? Read the tips below:

Identify and Set the Stock Limits

Keeping stock is important, and identifying its limit is profitable. With customers placing orders and you run out of stock, you are losing profit and giving it to your competitors. Whereas, stocking more than the demand requires means that you are putting yourself on the risk of losses due to your stock becoming outdated, changes in seasonal demands, the overhead of extra storage space than required, and stock getting damaged.

An inventory control system helps you set an average minimum limit that keeps you updated on when to start buying more stock in order to keep a grip on your demand and supply chain. This also helps you save a lot of money otherwise wasted in storing excess stock as warehouse holders charge on the basis of the space you occupy.

Implement FIFO (First In First Out)

A more judicious way is to keep track of your sales and selling the old ones first. This reduces the chances of having expired products, especially in the case of perishable commodities and food items. Sometimes, due to a change in design or technology, you are left with outdated products. Try selling such products first as the older products are more susceptible to wear and tear and can cause a potential loss.

In order to implement FIFO, you must place the goods in the warehouse in the order of their arrival with the oldest ones at the end and the newest ones in the beginning. A smart inventory control system will always assist you in keeping track of all the inventory and its movement according to the FIFO rule.

Prioritize and Forecast the Demand

This is a smarter and more efficient inventory management technique that helps you categorize your products as highest, intermediate, and least priority based on their demand.

Highest Priority Goods: These are the products that are hot sellers and fetch you the maximum profit.

Intermediate Priority Goods: These are the items that are not in much demand, but still move well, and require you to invest in storing them.

Least Priority Goods: The products in this category are no longer in demand in quantity and are just adding to the bulk of your inventory storage space.

This gives you a clear picture of which products are more in demand and will generate more profit for you. This prioritization helps you to identify the changing trends and the future of your demand and supply chain.

Implement a Centralized Inventory Control System

With many automated inventory control systems available today, handling inventory has become easier. Centralized inventory control software does everything from prioritizing to analyzing and updating you with the current status and future prospects of your business. They save a lot of money that is otherwise wasted due to lack of proper inventory management system and analyzing techniques.

Good read: Enhance Your Store Conversions with These Tactics

The Inference

Inventory management system yield more return on investment (RoI) if implemented properly. In today’s increasing e-commerce demand and supply chain, it is important to understand how to save money by implementing software that works efficiently towards the success of your business.

Headless eCommerce (A Comprehensive Guide)

Every ecommerce has been trying to separate the frontend and the backend. That is the reason more and more ecommerce platforms are shifting to a headless ecommerce approach.

Unlike traditional ecommerce platforms (WordPress, Shopify), headless ecommerce decouples the solution, which clearly separates the backend and frontend.

In this article, we have covered almost every aspects of headless ecommerce i.e.

1. Platforms & Implementation Options

2. Example Websites

3. Headless Commerce Vs. Traditional Commerce

4. Why You Should Have A Headless CMS

Good read: Why You Need a Magento 2 Certified Developer for Your eCommerce Business

To begin with, let’s talk about them.

1. Platforms & Implementation Options for headless eCommerce

The solutions that support Headless eCommerce are based on an API-first headless CMS, enterprise DXP / personalization platform, react-based, PWA framework, vue.js-based PWA framework, or react.js-based PWA framework. Here a list of CMS’s supported:

Contentful

Adobe Experience Manager

Amplience

Acquia

Kentico

Sitecore

Prismic

Gatsby

Vuestorefront

Deity

Examples of eCommerce platforms that support a headless approach

CommerceTools

ElasticPath

Moltin

Magento

BigCommerce

SAP CX Commerce Cloud

OroCommerce

Spryker

2. How headless Ecommerce Websites look? :

Braun: is a headless ecommerce-based grooming product website.

Braun Headless eCommerce

Yoga Girl: As you can see, this website sells packages and has a beautiful front end.

Yoga Girl

AugustinusBader: This website won’t even look like normal ecommerce websites that we see on a regular basis. It is a perfect example of Headless eCommerce.

AugustinusBader

3. Headless commerce vs. traditional commerce:

Front-end developers have very limited options in traditional ecommerce

Traditional eCommerce: Has limited capabilities of updating and editing without causing problems for future updates.

Headless eCommerce: Front-end developers don’t have to worry about modifying the database. A simple API is called that allows the data to be available in the UI.

Customization and Personalization options are limited in Traditional eCommerce.

Traditional eCommerce: It allow the users with its limited editing capabilities, making them believe that if they are able to edit the themes and fonts then they are getting the perfect end-user experience, which is not true.

Headless eCommerce: Developers are free to build the entire user experience from scratch. Headless eCommerce solutions allow you to define what you want your user experience to be like, making it possible to still customize themes and have it look amazing at the same time!

In Traditional eCommerce, the front-end is directly linked with back-end.

Traditional eCommerce: In traditional solutions, the front-end is directly related to the back-end code, and this makes it difficult for any customization. For one customization change, you need to make changes to the database layer as well.

Headless eCommerce: Creates a wall between the front-end and back-end, providing flexibility in order to customize whichever way you want. A front-end developer is only needed in such cases.

Good read: Important Tips for New Ecommerce Entrepreneurs

4. Why you should have a Headless CMS?

Companies who fail to implement innovative ideas fall behind in the marketplace. If you implement headless CMS, you can future-proof your application by separating your presentation layer from your logical layer.

Headless ecommerce makes the development of mobile applications very easy. When you use headless ecommerce, you do not require a content manager administrator for your website. There is no need for a database which means there’s no data storage layer to be attacked.

If you are fascinated with the benefits of headless ecommerce, sit with an ecommerce developer or a Magento expert to see if it would really help your business.

Why E-commerce Retailers Should Upgrade Their Magento 1 Store to Magento 2?

The well-known open-source E-commerce platform, originally developed by Varien Inc., has officially called off its support for Magento 1. While the older version was taken off the downloading sites November of last year, support will last until 2020.

If you are a retailer with an online store that was built with an older version of Magento, now is the time to upgrade your platform version to Magento 2.x. We know that you might be sneaking around from quite some time to understand what would happen if you stay on the older version and what type of benefits you would have from Magento 2 that were not available in the Magento 1.

Here are a few reasons why online retailers using Magento 1 should move to Magento 2 sooner rather than later.

Better Performance and Speed

Slower loading speed is one reason that has often led to higher bounce rates for old version users. Magento 2 has worked the indexer and order accepting part. The results are amazing.

Magento 2.x can now attend up to 117% more orders than Magento 1.x. It offers a faster and more accurate search at the user’s end. The main server is less likely to suffer overload, giving a smooth browsing experience to users and helping you retain more customers.

Separate Database

In Magento 1, users and merchants worked within a common database that was shared between the processes. The new Magento 2 has divided the database, preventing the system from overload. This feature has enhanced the performance of the entire system.

Improved Checkouts

Magento 1 was often criticized for its slow loading cart page. The previous system would reload the entire page, which negatively affected the performance. With a large number of products in the cart, the conditions were worse. Many users ended up quitting the cart without completing their order because of the lagging.

With the new Magento 2, the cart mounting time has been reduced. Thanks to the newly added Ajax “Add to cart”, Magento 2 loads the cart up to 3 seconds faster than before.

A Simplified Admin Interface

Magento 1 wasn’t as appealing due to its complex Admin Panel. Magento 2 comes with a simplified and user-friendly Admin Panel, making it easier to navigate. The Dashboard now sorts everything on the same screen:

Average order

Last orders

Lifetime Sales

Top searched items

Last searched item

The dashboard of Magento 2 makes it easier to navigate through various parts of the admin panel. Managing and creating products is also easier with the new Admin Panel. Tasks are now performed up to four times faster.

Less Expensive and Easy to Update

Updating new extensions and modules is easier and costs less in Magento 2 than it was in Magento 1. The previous version used to take hours for every update, even on the high-end professional systems.

Good read: Why You Need a Magento 2 Certified Developer for Your eCommerce Business

The new version makes it easier to update with the usage of high-end technologies like HTML5, Require.JS, and CSS3 scripting. Magento 2 has also resolved the chances of conflicting extensions, which were common in the 1.x versions.

With a number of intelligent features and capabilities, Magento 2 is empowering ecommerce businesses with enhanced security, custom integrations, advertising and marketing automation, and comprehensive reporting. Plus, there are a plethora of benefits for retailers to manage and grow their online stores.

The migration from Magento 1 to Magento 2 is done with a Migration Tool and is carried out by a Magento solution development company. The migration relatively simple and the existing data is moved to the new platform in a stage-wise process. Upgrading to Magento 2 is a one-time effort, and retailers are aggressively making the move for long-term benefits and higher customer retention.

Still have question? Talk to a Magento expert.

Enhance Your Magento Store Conversions with Basic Yet, Effective Tactics

You already have a good customer reach. The campaign tactics have worked fine. The page visits’ is way higher than you had been expecting. Your ecommerce site ranks fairly high in the search engines. The only problem you are facing currently is the bounce rate, and of course the lowering conversion rates. At this time, you can’t blame your marketing tools as they have already done their part at reaching out to new customers. You can’t blame your SEO tools, as the tactics haven’t let you down with the page visits.

Good read: Important Tips for New Ecommerce Entrepreneurs

This is the time for some internal assessment and grooming your store for better conversions.

FOMO Tactics

We have availed ourselves on social media, due to the “Fear of Missing Out” (FOMO). Everyone fears losing their place to someone else. This includes the chances of getting products online. It is one tactic that most ecommerce websites have owned, with highly successful conversions. Users are more likely to buy things on the spot if the gateway is constricted to a few minutes. Here are a few tricks that have worked as FOMO tricks:

Flash sale: Where the product is available on the website on a weekly basis. Xiaomi has sold millions of phones with this approach.

Limited Stocks: Advertise the fear that the product is available in limited numbers. That numbers are decreasing every second and will soon be out of stock. It has often worked for the newly arrived items. The same can be applied to older products at a reduced price.

Discounts for a Limited Time

Amazon and Flipkart have recently performed this through a 4-day window for several products on sale with heavy discounts, cashback offers, and deals. The exact number of sales was extremely high. As a merchant, you can try for such a window annually. This will give you better exposure, accompanied by heavy conversion rates.

A Detailed Product Description

You are the window through which the user can imagine and connect with the product. Make sure you add quality images and video clips to let them see the product closely. If possible, add the necessary specs, additional warranty, additional items often bought with the product, and answers to frequently asked questions by the buyers about the product. Amazon and Flipkart can be seen mentioning the eye-catching details in the first few lines of their product listings. There is just enough detail to convert the user to a customer quickly. This will also help in decreasing the chances of asking for a refund as you had already mentioned the terms of purchase in the product description.

The Reward for Buying at Specific Time

Reward the buyers with additional benefits like discounts, cashback, or offers for the future purchase if they buy specific products at a specific time. Nobody says no to savings on purchases.

Happy Reviews Helps in Quick Decisions

Get genuine reviews and feedback from customers who find themselves lucky to purchase the product at that instant. Reviews play a major role in converting visitors to customers. Appreciate the positive ones and learn about the areas of improvement from the negative ones.

Upgrade Technology Platform

You might have built your online store on the technology platform that was perfect for the customers of yesteryear. A lot has changed in the last decade. Highly popular ecommerce stores like Amazon have put in a lot of effort and resources to provide both a great user experience and the coveted convenience for today’s customers. They have incorporated an advanced ecommerce technology platform to provide a win-win situation to both the customers as well as the sellers. Nearly all new stores entering the market every day are utilizing the Magento platform because of its track record.

For those ecommerce ventures that were built on Magento 1, they can now migrate to Magento 2 and capitalize on the intelligent capabilities of the platform. To learn why ecommerce entrepreneurs are setting up their online stores on Magento 2.x, read this blog.

We hope these small changes bring big changes to your sales graph.

Optimize Product Pages of Your Store with E-Commerce SEO

Is your eCommerce website’s sales-graph looking down despite your best efforts?

Do you still feel that the users are wandering off to websites other than yours?

Are the product pages missing something, but you’re unable to find the exact point?

In an era of fierce competition to reign and sustain in the ecommerce business front, you need to start analyzing your shortcomings and seek professional measures to get back on track.

Internet is vast. It is powerful enough to convert you from rags to riches in no time. The reverse is possible too; if you are unaware of the current trends, guidelines, and the best ecommerce business practices.

Google keeps upgrading itself every next hour. The first page on the search index might slip to the next page in the next moment. Losing your place in the Google search index can hamper your sales by manifolds. Do not hesitate and hope, head to the necessary solutions after analyzing what needs to be done. We have summed up a few important points related to product pages of online stores that can help increase web traffic and retain users.

Search Engine Optimized

Are the product pages of your e-commerce website optimized for search engines? If not, you are missing out on a deciding factor that affects your salability. Here is something you should start working on:

Research on the keywords related to the products.

Include the long-tail keywords in the product descriptions.

Link the important product pages internally with other relevant category pages

Product Description

Detailed information about the product is extremely important from a customer’s perspective. All your product pages should provide details such as:

Product title with the brand name, key specs, and offer

Explain the features and components of the products

Price of the item, discount & offers, shipping charges, and star ratings

Size/dimensions, color, bundle option, brand value, and pictures/videos of the products

Care and maintenance instructions, returns & cancellation, customer support, and payment mode instructions

Include other relevant information that would influence customers to make a purchase

Mention the Brand

When it comes to buying products online, buyers often prefer the brand. For example, a buyer finds two trimmers with the same set of features. One of them belongs to Philips and costs $50, and there is another offering the same features at $30. The buyer is more likely to buy the one from Philips. This is due to brand awareness.

Make sure you mention the brand behind the product in the product description. You can also add the Guarantee certification, genuine product assurance, and after-sales service support offered by the brand for that product.

Ensure High-quality UX

Let the visitors coming to your ecommerce store have an exceptionally satisfying experience. Give prominence to User Experience (UX), and it will greatly influence your ecommerce digital marketing strategies. A high bounce rate on your website is probably due to the dull theme and messy site architecture that makes visitors disinterested in exploring your online store any further. You are more likely to convert more users if they are offered a great user experience. Keep it simple, delicate and pretty.

Good read: Principles of Product Page UX for eCommerce

Use Professional Photography

There is a huge difference between the photos taken by a professional photographer and by a novice. The former knows which angle grabs more eyes. The perfectly photographed product images can be a great help in optimizing product pages. Give the users a brief idea about the product’s practical size through images and video clips.

Use Rich Snippets

Use Schema.org for rich snippets. A high-quality picture accompanied by a small description on the first page of the Google search will direct more buyers to your ecommerce website. Offer the readers something they haven’t read before. Users tend to read things that are new. They might end up purchasing the product, just because “you don’t copy things.”

Page Loading Speed

The higher the quality of the images, the longer it takes to load the product pages. Lower loading speeds affect your page visits to a large extent. You will need to balance the quality of the images and graphics keeping in mind the page loading speed. You should limit your DPI for the same reason. Adobe Photoshop will help you with this task.

Mobile Friendly

This is probably the biggest factor that you should focus on when optimizing product pages. With smartphones extending their reach, it is necessary that your ecommerce website works better on devices with varied screen sizes. If possible, get a mobile application version of your store.

Action Buttons at Prime Positions

The action buttons like “Add to cart” and “Buy Now” should be placed at places that grab eyes quickly. At the same time, that doesn’t mean it has to cling around, throughout the screen.

Final words

There is no perfect way of optimizing your product pages. It is supposed to vary website to website, from one kind of audience to others. As an ecommerce retailer, only you can identify the deciding factors apart from the ones discussed above. Try implementing these small, yet crucial changes with the help of a certified Magento 2 developer. We are sure you will see your sales-graph moving up.

Magento is back with another “Distributed Contribution Day” 2019

We all are aware of how fun-filled and interesting the last Distributed Contribution Day was. Well, it’s time to mark our calendars for the next.

On May 4th, 2019, Magento’s Distributed Contribution Day is going to happen in 8 different cities on the same day and at the same time. The cities witnessing this amazing event are Ahmedabad, Bengaluru, Chandigarh, Chennai, Jaipur, Kolkata, Lucknow, and Pune.

Magento has come up with a great initiative this year; they have decided to donate the entire registration fee to the “Bharat Ke Veer” foundation as a token of generosity for the noble cause.

The objective of the day:

The Magento Contribution Day focuses on providing intensive workshops with Magento Community Engineering teams and giving you insight into Magento 2 development.

Organizing Companies are:

RanoSys, CedCommerce, AppseConnect, DCKAP, Netsmartz, Codilar, and Wagento.

Who can and should attend this event?

Developers, agencies, eCommerce retailers

Magento 2 enthusiasts

Why you should participate?

Magento core team members will be there to solve your coding related issues

You can contribute to Magento 2 directly

Learn about Magento’s best practices

Interact with Magento developers for open Magento 2 issues

Meet services providers, partners, and outsourcing services

Connect with prospects to find business opportunities

Present your products and/or services

What’s in it for you?

Develop feature/improvement

Do cross code reviews

Run tests and check results

Create and merge PRs

What you need to attend the meet?

Working (Up and running) Magento 2 version with develop branch, forked and pulled from GitHub

Debugger and IDE are up to you, the team uses xdebug and PHPStorm

Active GitHub account

Desire to make a contribution and have fun

Registration Link: http://meetmagento.in/

    Date: May 4th 2019

    Timing: 9AM-6PM

    Locations: Ahmedabad, Bengaluru, Chandigarh, Chennai, Jaipur, Kolkata, Lucknow, and Pune.

Please Note: Limited seats available in each location so entries will be selected based on Magento Experience.

In-app Checkout Debuts on Instagram

E-commerce businesses were already utilizing the potential of social networks extensively. Now, with the introduction of the checkout feature on Instagram, the last step of the buying process, merchants will be able to harness the benefits of social media in the true sense.

The motive behind rolling out this feature on Instagram is to benefit both the app users and ecommerce retailers. As reported by Instagram, the number of users scrolling their Instagram feed and tap on product tags has reached a whopping 130 million now.

‘Checkout’ on Instagram is rolled out for a handful of businesses in closed beta and is available to the users in the US. When a user taps on the product tag within an image, a “Checkout on Instagram” button will appear to proceed with the purchase. The buyer will also receive notifications about the dispatch and delivery status to keep track of the purchase right inside the Instagram app.

In App Checkout Debuts on Instagram

After the first purchase, the users’ information will be saved securely to make the next buying process quick and convenient.

The ‘Checkout’ feature has been extended to 23 brands (listed below with their Instagram handles) as of now and will be making the feature available to more brands in the months ahead.

Brands with ‘Checkout; on Instagram:

Adidas @adidaswomen & @adidasoriginals Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain Burberry @burberry
ColourPop @colourpopcosmetics Dior @dior
H&M @hm Huda Beauty @hudabeautyshop
KKW @kkwbeauty Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics Michael Kors @michaelkors
NARS @narsissist Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics Oscar de la Renta @oscardelarenta
Ouai Hair @theouai Outdoor Voices @outdoorvoices
Prada @prada Revolve @revolve
Uniqlo @uniqlo Warby Parker @warbyparker
Zara @zara

(Source: https://instagram-press.com/blog/2019/03/19/instagram-checkout/)

India’s Biggest Magento Event – #MM19IN, Turns Out to be a Great Hit!

In the heart of Gujarat – Ahmedabad witnessed India’s most-awaited Magento event that was held on 2nd and 3rd February. Presence of 25+ tech icons, leading brands from the world of commerce and almost 500 attendees made the event undoubtedly a huge success.

Everyone from developers to marketing professionals marked their presence, with a keen eye for the latest trends and innovations in the world of Magento.

Let us share our two-day experience from the event:

Day 1:

The first day was all about introductions, greetings, and insights to the world of Magento. Brent Peterson and Vijay Golani welcomed everyone and gave a brief overview of the event.

The event headed towards an advance brainy session where GraphQL and PWA were some of the diversified topics under discussion by various keynote speakers including Ashish Tandon, Bhagyashree Surana, SergiiIvashchenko, Sonal Puri, Miguel Balparda, Tom Karwatka, Sushma Vyas,and Ramadas Prabhakar.

Vinai Kopp gave his views on Magento caching. He explained that complexities you face while caching Magento 2 pages can easily be avoided. The learning experience was educating and interesting as well.

Every session was indeed a value addition, attendees were curious for the David Manner’s session on Magento Community engineering team and Sulagno Mukherjee’s session on Driving B2B eCommerce with Magento.

The day ended with a session from the most awaited keynotes of the day Ben Marks”. Google keynote by Saurabh Rajpal, (Mobile Technical Solutions Consultant, Google) & Magento keynote by Ben Marks (Magento Evangelist — Magento Inc.) was the most awaited sessions of the day. Attendees made the most of those sessions.

The first day concluded with an overview and some prize distribution, which was then followed by some fun time of networking and drinks. We had an amazing opportunity to meet and greet some of the leading thinkers and doers of the IT industry.

Day 2:

Day 2 was contribution day sponsored by Wagento, Two Jay, and Nexcess. As this day allowed the attendees to contribute towards the Magento Community, everyone was quite excited. Magento Community Engineering Team introduced all the attendees to Magento 2 development and gave them insights on how they can contribute to the Magento 2 core.

Attendees even got a chance to work with Magento core team architects, and contribute towards the acceleration of advancement in Magento 2. Magento U Certification exam was also organized at the venue, interested candidates even took the test and successfully cleared it.

It was awesome meeting great old friends from the Magento Community of India. We spoke about ecommerce, organic farming, coffee, drinks, pets and what not.

Smiling faces, handshakes and the eagerness to meet again were the traits we saw in each other while waving goodbye.

Magento Launched the Mobile Optimization Initiative for Merchants

Just more than a month ago, Peter Sheldon, the Senior Director of Commerce Strategy at Magento, posted a news update that the Magento Community, led by technology partners PayPal and Hi Conversion, launched the Mobile Optimization Initiative to help bridge the mCommerce gap.

It was revealed that during the time of launch that the participating system integration partners have conducted over 250 experiments resulting in three million data points from merchants worldwide.

They found that every major retailer is facing the same problem, which is converting sales using mobile devices. Smartphones have become a primary source of online shopping for many customers. However, the ratio of mobile views to conversion is far higher, meaning not as many conversions, in comparison to desktop views. A more effective scheme of monetizing consumers should be adopted by retailers as they are heading towards the competitive holiday season.

Must read: Is your eCommerce store ready for Black Friday and Christmas Sales?

It is important that consumers have a memorable mobile experience throughout the process to ensure better consumer engagement. Consumers do not hesitate to leave the buying process if the payment process is just a little bit confusing. Therefore, the mobile checkout experience has become a sore point for all brands.

What can be done?

The Mobile Optimization Initiative is all about providing retailers a complementary mobile checkout funnel assessment, optimized campaign design and implementation, and professional services during the ongoing program. The initiative works with 15 system integrators providing professional services, including Web 2 Market, Red stage, Razoyo, Something Digital, Imagination Media, Wagento, ICUBE, JH, Gene, IWD Agency, and Lima Consulting Group. The program is expanding globally and has already been accepted by 60 merchants.

The Mobile Optimization Initiative provides support to merchants, which will help them capture some of the revenue that is being lost because of low mobile optimization.

A community is required to work on this issue as one company cannot solve the mCommerce gap alone. The Magento Community is one such community with a vibrant, collaborative, and dedicated group of individuals working towards improving the online buying experience for everyone. They have come together to solve this ongoing problem with the best magento ecommerce developers, system integrators, designers, and merchants.

(News source:https://magento.com/blog/magento-news/magento-introduces-mobile-optimization-initiative-merchants)