Why You Need to Test Your E-commerce Features

E-commerce is a trending business platform that connects customers and businesses over a technology-driven digital process to purchase items and/or services. In the latest scenarios, e-commerce websites are bringing in more profit by attracting more and more customers each day. The customized shopping experiences and ease of use bring customers to shop these platforms. According to Statista, the number of digital buyers will increase to $2.14 billion by 2021.

Another major technological advancement that has stimulated the e-commerce trend is the smartphone. These smart handy devices are a powerful gadget that brings a 24/7 accessibility feature while at home or on the go. In recent years, there has been a remarkable drift in website visits from desktops to mobile devices. In addition, the survey by Statista states – Mobile accounts for approximately half of the web traffic worldwide. In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global website traffic.

This clearly shows that mobile is the basic and the most important platform and mobile optimization of websites is equally vital.

In order to give users a great shopping experience, it is important to identify the features that might be a hindrance in a good user experience. Remember that even the most useful features go obsolete and can be replaced by something new and trending. So, you need to regularly experiment and test your most trusted website features to get the best ones in place. Let’s consider these 3 features to see how this will work.

1. Removal of the ‘wishlist’ feature will increase user interaction with the e-commerce website:

For a long time, there has been a wishlist feature in almost all e-commerce websites that contained the products that customers might purchase in the future. Removing this feature will help in reducing customer distractions and determine their actual buying needs. Moreover, some e-commerce websites who have removed this feature report an 81.6% rise in sales.

2. Removing product-level breadcrumbs:

Though breadcrumbs act as a navigation guide for the customers, a better approach would be to filter products based on their categories. According to a report, the removal of breadcrumbs will boost RPV in mobile users by almost 17%. But, complete removal and oversimplification of breadcrumbs is not suggested to give users the basic navigation ease without understanding it.

3. Remove the ‘continue shopping’ option at checkout:

As a common feature on shopping websites, the ‘continue shopping’ button normally appears at the checkout process. This button is reported to confuse many customers and takes them away from the checkout process. As another distraction, this button impacts overall sales.

These 3 features in an e-commerce website might not impact the customer, but the customer bounce rate due to them reduces the profit percentage of businesses. These and a few other features need to be analyzed and updated as the current customer navigation trends.

Moreover, Magento is a robust platform which incorporates the best features that help in reducing the customer churn. While Magento constantly improves its services, many e-commerce businesses have opted for Magento 2.0 upgrade service to get the best of it.

Conclusion:

Technology is ever changing and so is customer demand. The increasing customer awareness and demand trends require e-commerce businesses to stay updated and to experiment with the best possible solutions for the users.

Powerful E-Commerce Marketing Tactics to Fetch Sales

E-commerce is the most current marketing trend that is structuring businesses and enterprises. Businesses and retailers from vivid backgrounds are adopting e-commerce at a high velocity. With a lot of organizations worldwide inclined towards e-commerce, it is predicted to hit 4.8 trillion US dollars by 2021.

The e-commerce business begins by getting an e-commerce website or application developed and then selling products and services over it. According to the U.S Census Bureau, e-commerce sales made up around 10 percent of total U.S. retail sales in the third quarter of 2018.With an increasing number of e-commerce applications and websites, there is competition between business owners to attract customers using fascinating schemes and offers. But, this does not work, at least on its own. It is very important to give users a friendly interface to use your services seamlessly. Moreover, incorporating the latest technologies like AI, voice assistants, and chatbots, which are the recent trends, is making e-commerce applications highly interactive and customer friendly.

Another major aspect is marketing your e-commerce business to attract customers and fetch profits by sales. Here are some powerful e-commerce marketing strategies that will aid your marketing efforts to bring in more profit:

Content Marketing –the power of text and visuals

High quality and valuable information can turn heads. Content marketing includes strategic marketing that is aimed at creating and distributing content in the form of videos, blogs and social media posts which grab the audience’s attention. Major brands like Cisco Systems, P&G and Microsoft use content marketing to introduce and promote their products and services.

The benefits of using content marketing include:

Increase in sales

Customer Engagement

Cost Saving

Promotes your brand

Shares information on your products and services

In order to benefit from content marketing, it is very important to have a strong content marketing strategy in place. A well-planned strategy must include:

Goal of your content

Targeted audience

Type of content

Targeted platforms to share the same

SEO (Search Engine Optimization) – Fetch Organic Traffic

As a process-oriented approach, SEO boosts your presence with increased quality and quantity of organic traffic on your website.

Google and other search engineshave a built-in crawler that gathers information on all the content over the internet. This information is then fed back to the search engine in order to build an index which further uses an algorithm to match data with the user’s query.

The following components of SEO contribute towards higher rankings:

Keyword analysis

On-page(website) optimization

Link building

Social Media – Wider Audience with more Reachability

Social media has become the first choice of many people to socialize and interact. According to Statista, there will be 3.02 billion social media users around the world by 2020. This means you have an unlimited user base and you just need to attract them.

For a sure shot at success, you must target the right platform and the relevant users for your products and services. According to Statista, in April of 2019, Facebook tops the chart with 2.32 Billion users, followed by YouTube with 1.9 billion, WhatsApp with 1.6 billion, Facebook Messenger with 1.3 billion, and WeChat at 1.09 billion users.

In addition, 72% of Pinterest users say that Pinterest inspires them shop, and 70% of users say that they discover new products on Pinterest.

Apart from promoting yourself on social media, it is very important to perform regular analytics and determine the impact of your strategy. Remember that your social media should be aiming at:

Getting traffic to your website

Building a strong audience base

Paid ads – Spend some and gain more

Another aspect of social media is promoting your brand through paid ads. Almost all social media platforms have a built-in ad campaign that shares the details of the amount, time and targeted reachability. This is where you need to focus your keywords to run a paid campaign successfully.

Email Marketing – Your promotion in the inbox

The ultimate power of email marketing tends to bring a lot more profit to businesses. This simple approach requires you to send bulk emails while promoting your brand. Such a strategy familiarizes people with your business and gives you a strong user base. According to Statista, there will be around 0.35 billion US dollar expenditure in the US for email advertisements.

Conclusion

The e-commerce world has attracted a lot of people to shop online. Today, this emerging internet domain is moving at a fast pace in order to gain profits and have better ROI. The above-mentioned tips are an important aspect for you to implement as increasing competition and wider opportunities can divert your customers. Also, good e-commerce service providers are there to give your website a strong base by developing it with the latest technology like Magento 2. So, harness these tips and give your e-commerce business a boom.

Top 5 E-Commerce Trends That Will Add Value to Magento

Magento is a leading e-commerce platform that has left other e-commerce software far behind. Magento mixes a high degree of flexibility and functionality with the ease of customization and scaling to empower large and evolving businesses to reap the benefits more effectively at the global level. Plus, Magento themes are very popular among business stakeholders who want to focus on customer engagement as Magento provides power to your website by making its presence known through SEO techniques.

Magento has been progressing at a fast pace. In 2017, Magento made improvements in speed for a better experience. For 2018, Magento focused on increasing conversion rates for websites. So, what’s going to empower Magento in 2019?

1. Artificial Intelligence and Chatbots:

In the latest scenario, artificial intelligence is taking thelead. By attracting many users globally with better user interfaces, AI is assisting businesses with engaging customers. AI is revolutionizing the Magento e-commerce sector in understanding user behavior and preferences, which aids in giving users a personalized e-commerce shopping experience.

In parallel to AI, Chatbots are no less important. Chatbots are among the most liked features by many end users today. With 24/7 customer support service, chatbots are adding value to business owners as well as customers. With seamless service and better customer management, they add to the strength of Magento. Moreover, the chatbot market is expected to grow at a CAGR of over 34% from 2018 to 2024.

2. Smarter Organic Search and Engagement:

A well-made e-commerce website will give a smooth navigation experience, but will it engage your customers? The smart search with Magento engages customers by making them dive deeper into the website with quick and easy searching options.

3. Mobile First:

Today’s tech-savvy world is more smart and alert. With smartphones and high-speed internet, people are accessing the required information within seconds. As far as e-commerce is concerned, they expect the same. According to a survey, by 2020, almost 54% of e-commerce sales will be done using mobile e-commerce applications. So, it is very important for you to have a mobile optimized e-commerce application for your business.

4. High-Quality Content:

A website might look beautiful, but it cannot fetch much traffic until it attains a level of quality content. User-centric high-quality images and content are very important to attract customers and get them to buy what you are selling. Fine product images and catchy product descriptions are key to growing a customer base.

5. Augmented Reality Experience:

Augmented reality is one of the popular technologies that help give immersive user experiences. Many top-rated e-commerce mobile applications like Amazon have incorporated an augmented reality feature that allows customers to see the products superimposed in the real environment. This means that if you are planning to buy a couch, you can simply select the couch and click on the augmented reality view. Next, you need to focus your smartphone’s camera towards the place where you want to place the couch in real time. Augmented reality will show you the view with the selected couch placed. Isn’t that a great shopping experience? With Magento, you can also reinvent your e-commerce website and incorporate augmented reality.

According to a survey, 71% of customers say that they would want to shop again and again with an e-commerce application that caters the augmented reality feature.

The Inference:

The growing e-commerce market is attracting a lot of traffic, and it is very important for e-commerce businesses to adapt to the latest technologies. Magento is one platform that brings a powerful pack of features with robust security leading to increased customer retention. The above-mentioned technologies blended in Magento are expected to revolutionize the e-commerce development services and its market in 2019.

How eCommerce Businesses Can Save Money on Inventory Management

Inventory management is a process of keeping track of a company’s goods in such a way that it meets the market demand but has a reduced cost of holding the inventory. Inventory means goods in any of the 3 states – finished goods, work-in-progress, and raw material. Managing these goods is a crucial element for any business. An inventory management system assists businesses in identifying the time it takes to replenish products or procure more raw materials for manufacturing while earning the maximum profit possible.

The booming e-commerce industry requires businesses to maintain sufficient levels of inventory in order to meet ever-changing demands. But, it is also important for these businesses to identify the what, where, and how of their market demand in order to fetch the maximum profit. It is important to note that if effective inventory management is not implemented, a business can lose a lot of money on missed sales or must invest money in the excessive stocking of inventory.

Good read: Understanding E-commerce Order Fulfillment

When it comes to eCommerce businesses, efficient inventory management can help prevent such losses and in achieving a more profitable e-commerce business. The big question is – how can you achieve efficiency in inventory management? Read the tips below:

Identify and Set the Stock Limits

Keeping stock is important, and identifying its limit is profitable. With customers placing orders and you run out of stock, you are losing profit and giving it to your competitors. Whereas, stocking more than the demand requires means that you are putting yourself on the risk of losses due to your stock becoming outdated, changes in seasonal demands, the overhead of extra storage space than required, and stock getting damaged.

An inventory control system helps you set an average minimum limit that keeps you updated on when to start buying more stock in order to keep a grip on your demand and supply chain. This also helps you save a lot of money otherwise wasted in storing excess stock as warehouse holders charge on the basis of the space you occupy.

Implement FIFO (First In First Out)

A more judicious way is to keep track of your sales and selling the old ones first. This reduces the chances of having expired products, especially in the case of perishable commodities and food items. Sometimes, due to a change in design or technology, you are left with outdated products. Try selling such products first as the older products are more susceptible to wear and tear and can cause a potential loss.

In order to implement FIFO, you must place the goods in the warehouse in the order of their arrival with the oldest ones at the end and the newest ones in the beginning. A smart inventory control system will always assist you in keeping track of all the inventory and its movement according to the FIFO rule.

Prioritize and Forecast the Demand

This is a smarter and more efficient inventory management technique that helps you categorize your products as highest, intermediate, and least priority based on their demand.

Highest Priority Goods: These are the products that are hot sellers and fetch you the maximum profit.

Intermediate Priority Goods: These are the items that are not in much demand, but still move well, and require you to invest in storing them.

Least Priority Goods: The products in this category are no longer in demand in quantity and are just adding to the bulk of your inventory storage space.

This gives you a clear picture of which products are more in demand and will generate more profit for you. This prioritization helps you to identify the changing trends and the future of your demand and supply chain.

Implement a Centralized Inventory Control System

With many automated inventory control systems available today, handling inventory has become easier. Centralized inventory control software does everything from prioritizing to analyzing and updating you with the current status and future prospects of your business. They save a lot of money that is otherwise wasted due to lack of proper inventory management system and analyzing techniques.

Good read: Enhance Your Store Conversions with These Tactics

The Inference

Inventory management system yield more return on investment (RoI) if implemented properly. In today’s increasing e-commerce demand and supply chain, it is important to understand how to save money by implementing software that works efficiently towards the success of your business.

Headless eCommerce (A Comprehensive Guide)

Every ecommerce has been trying to separate the frontend and the backend. That is the reason more and more ecommerce platforms are shifting to a headless ecommerce approach.

Unlike traditional ecommerce platforms (WordPress, Shopify), headless ecommerce decouples the solution, which clearly separates the backend and frontend.

In this article, we have covered almost every aspects of headless ecommerce i.e.

1. Platforms & Implementation Options

2. Example Websites

3. Headless Commerce Vs. Traditional Commerce

4. Why You Should Have A Headless CMS

Good read: Why You Need a Magento 2 Certified Developer for Your eCommerce Business

To begin with, let’s talk about them.

1. Platforms & Implementation Options for headless eCommerce

The solutions that support Headless eCommerce are based on an API-first headless CMS, enterprise DXP / personalization platform, react-based, PWA framework, vue.js-based PWA framework, or react.js-based PWA framework. Here a list of CMS’s supported:

Contentful

Adobe Experience Manager

Amplience

Acquia

Kentico

Sitecore

Prismic

Gatsby

Vuestorefront

Deity

Examples of eCommerce platforms that support a headless approach

CommerceTools

ElasticPath

Moltin

Magento

BigCommerce

SAP CX Commerce Cloud

OroCommerce

Spryker

2. How headless Ecommerce Websites look? :

Braun: is a headless ecommerce-based grooming product website.

Braun Headless eCommerce

Yoga Girl: As you can see, this website sells packages and has a beautiful front end.

Yoga Girl

AugustinusBader: This website won’t even look like normal ecommerce websites that we see on a regular basis. It is a perfect example of Headless eCommerce.

AugustinusBader

3. Headless commerce vs. traditional commerce:

Front-end developers have very limited options in traditional ecommerce

Traditional eCommerce: Has limited capabilities of updating and editing without causing problems for future updates.

Headless eCommerce: Front-end developers don’t have to worry about modifying the database. A simple API is called that allows the data to be available in the UI.

Customization and Personalization options are limited in Traditional eCommerce.

Traditional eCommerce: It allow the users with its limited editing capabilities, making them believe that if they are able to edit the themes and fonts then they are getting the perfect end-user experience, which is not true.

Headless eCommerce: Developers are free to build the entire user experience from scratch. Headless eCommerce solutions allow you to define what you want your user experience to be like, making it possible to still customize themes and have it look amazing at the same time!

In Traditional eCommerce, the front-end is directly linked with back-end.

Traditional eCommerce: In traditional solutions, the front-end is directly related to the back-end code, and this makes it difficult for any customization. For one customization change, you need to make changes to the database layer as well.

Headless eCommerce: Creates a wall between the front-end and back-end, providing flexibility in order to customize whichever way you want. A front-end developer is only needed in such cases.

Good read: Important Tips for New Ecommerce Entrepreneurs

4. Why you should have a Headless CMS?

Companies who fail to implement innovative ideas fall behind in the marketplace. If you implement headless CMS, you can future-proof your application by separating your presentation layer from your logical layer.

Headless ecommerce makes the development of mobile applications very easy. When you use headless ecommerce, you do not require a content manager administrator for your website. There is no need for a database which means there’s no data storage layer to be attacked.

If you are fascinated with the benefits of headless ecommerce, sit with an ecommerce developer or a Magento expert to see if it would really help your business.

Optimize Product Pages of Your Store with E-Commerce SEO

Is your eCommerce website’s sales-graph looking down despite your best efforts?

Do you still feel that the users are wandering off to websites other than yours?

Are the product pages missing something, but you’re unable to find the exact point?

In an era of fierce competition to reign and sustain in the ecommerce business front, you need to start analyzing your shortcomings and seek professional measures to get back on track.

Internet is vast. It is powerful enough to convert you from rags to riches in no time. The reverse is possible too; if you are unaware of the current trends, guidelines, and the best ecommerce business practices.

Google keeps upgrading itself every next hour. The first page on the search index might slip to the next page in the next moment. Losing your place in the Google search index can hamper your sales by manifolds. Do not hesitate and hope, head to the necessary solutions after analyzing what needs to be done. We have summed up a few important points related to product pages of online stores that can help increase web traffic and retain users.

Search Engine Optimized

Are the product pages of your e-commerce website optimized for search engines? If not, you are missing out on a deciding factor that affects your salability. Here is something you should start working on:

Research on the keywords related to the products.

Include the long-tail keywords in the product descriptions.

Link the important product pages internally with other relevant category pages

Product Description

Detailed information about the product is extremely important from a customer’s perspective. All your product pages should provide details such as:

Product title with the brand name, key specs, and offer

Explain the features and components of the products

Price of the item, discount & offers, shipping charges, and star ratings

Size/dimensions, color, bundle option, brand value, and pictures/videos of the products

Care and maintenance instructions, returns & cancellation, customer support, and payment mode instructions

Include other relevant information that would influence customers to make a purchase

Mention the Brand

When it comes to buying products online, buyers often prefer the brand. For example, a buyer finds two trimmers with the same set of features. One of them belongs to Philips and costs $50, and there is another offering the same features at $30. The buyer is more likely to buy the one from Philips. This is due to brand awareness.

Make sure you mention the brand behind the product in the product description. You can also add the Guarantee certification, genuine product assurance, and after-sales service support offered by the brand for that product.

Ensure High-quality UX

Let the visitors coming to your ecommerce store have an exceptionally satisfying experience. Give prominence to User Experience (UX), and it will greatly influence your ecommerce digital marketing strategies. A high bounce rate on your website is probably due to the dull theme and messy site architecture that makes visitors disinterested in exploring your online store any further. You are more likely to convert more users if they are offered a great user experience. Keep it simple, delicate and pretty.

Good read: Principles of Product Page UX for eCommerce

Use Professional Photography

There is a huge difference between the photos taken by a professional photographer and by a novice. The former knows which angle grabs more eyes. The perfectly photographed product images can be a great help in optimizing product pages. Give the users a brief idea about the product’s practical size through images and video clips.

Use Rich Snippets

Use Schema.org for rich snippets. A high-quality picture accompanied by a small description on the first page of the Google search will direct more buyers to your ecommerce website. Offer the readers something they haven’t read before. Users tend to read things that are new. They might end up purchasing the product, just because “you don’t copy things.”

Page Loading Speed

The higher the quality of the images, the longer it takes to load the product pages. Lower loading speeds affect your page visits to a large extent. You will need to balance the quality of the images and graphics keeping in mind the page loading speed. You should limit your DPI for the same reason. Adobe Photoshop will help you with this task.

Mobile Friendly

This is probably the biggest factor that you should focus on when optimizing product pages. With smartphones extending their reach, it is necessary that your ecommerce website works better on devices with varied screen sizes. If possible, get a mobile application version of your store.

Action Buttons at Prime Positions

The action buttons like “Add to cart” and “Buy Now” should be placed at places that grab eyes quickly. At the same time, that doesn’t mean it has to cling around, throughout the screen.

Final words

There is no perfect way of optimizing your product pages. It is supposed to vary website to website, from one kind of audience to others. As an ecommerce retailer, only you can identify the deciding factors apart from the ones discussed above. Try implementing these small, yet crucial changes with the help of a certified Magento 2 developer. We are sure you will see your sales-graph moving up.

In-app Checkout Debuts on Instagram

E-commerce businesses were already utilizing the potential of social networks extensively. Now, with the introduction of the checkout feature on Instagram, the last step of the buying process, merchants will be able to harness the benefits of social media in the true sense.

The motive behind rolling out this feature on Instagram is to benefit both the app users and ecommerce retailers. As reported by Instagram, the number of users scrolling their Instagram feed and tap on product tags has reached a whopping 130 million now.

‘Checkout’ on Instagram is rolled out for a handful of businesses in closed beta and is available to the users in the US. When a user taps on the product tag within an image, a “Checkout on Instagram” button will appear to proceed with the purchase. The buyer will also receive notifications about the dispatch and delivery status to keep track of the purchase right inside the Instagram app.

In App Checkout Debuts on Instagram

After the first purchase, the users’ information will be saved securely to make the next buying process quick and convenient.

The ‘Checkout’ feature has been extended to 23 brands (listed below with their Instagram handles) as of now and will be making the feature available to more brands in the months ahead.

Brands with ‘Checkout; on Instagram:

Adidas @adidaswomen & @adidasoriginals Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain Burberry @burberry
ColourPop @colourpopcosmetics Dior @dior
H&M @hm Huda Beauty @hudabeautyshop
KKW @kkwbeauty Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics Michael Kors @michaelkors
NARS @narsissist Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics Oscar de la Renta @oscardelarenta
Ouai Hair @theouai Outdoor Voices @outdoorvoices
Prada @prada Revolve @revolve
Uniqlo @uniqlo Warby Parker @warbyparker
Zara @zara

(Source: https://instagram-press.com/blog/2019/03/19/instagram-checkout/)

Important Tips for New Ecommerce Entrepreneurs

Are you thinking of investing your time in ecommerce business, but are worried about the difficulties that you would face every day and the effort to overcome them? When you start an ecommerce business, or any other startup, it is natural to be scared. In fact, psychologists say, “the feeling of being scared is exactly like the feeling of excitement.”

Worry no more! We have created a short list of the most important tips for budding entrepreneurs in the ecommerce industry.

The ‘Startup’, if you take it literally, it says itself “start-up”. Which implies to start with the initial steps to figure out the answers of the following questions:

 

When you start something that has been done by thousands of people in one way or another, you should consider their advice and learn from their mistakes. Here are some tips from top entrepreneurs, what they think, and what you should or should not do when you want to start an ecommerce business.

Procrastination has a nasty way of making you feel comfortable by keeping you exactly where you are.

How many times have you thought of the entire struggle that comes with the startup and stopped yourself from even starting? Because of the extra effort that you must put in organizing and choices, you often procrastinate. Eventually, you are not able to achieve what you desire.

For once, just start. Start small and build up your confidence. Think of this as a staircase where you can take one step at a time; it brings you closer to your destination.

Instead of focusing on what is in it for you, think about what is in it for the people who will benefit from your services or products.

Why would anyone want to use your services or buy your products in the first place? This does not mean we are asking you to create any more self-doubt, it means you need to find that compelling reason as to why your services or products are better, and why people will want to connect with your business. Would you use your services? Why? Why Not?

Research the technology you can use to establish your ecommerce business and the milestones you would aim for in the beginning. The Internet has all the answers for you; you just have to look in the right place. You can analyze the current demand and what people want by connecting to people through social media platforms.

Competition strategy in the beginning phase of your business should focus on launching a unique product in the market that needs it.

Spend all your time looking for such opportunities. Look for areas there is a minimum amount of competition at first because it is ideal to start small.

Must read: Digital Delivery – The New Name for eCommerce Shipping Solutions

You should focus on your customers need and communicate with them whenever you can.

You come up with an idea. You think people will love it. How can you decide what people want without even talking to the audience you are targeting? Have you seen any singer saying people are going to love my song without playing the song for anyone before? Probably not, because the chances of people liking that song depend on how that singer performs. In your case, the singer is your product, and people liking your idea depends on the type of services you offer to them.

Be realistic as much as you can. Do not assume and make non-rational decisions. Look for logic, and take steps based on real facts, plus follow a rational decision-making process.

Focus on what you are great at doing

Let’s say your business idea is to sell handmade recycled notebooks. Focus on that first instead of trying to make your own website and trying to implement the marketing strategies. Your aim is to be the best at selling your notebooks. You can hire developers and a marketing team to handle your technology and brand promotion needs for you. Alternatively, if you are good at technology, focus on creating the best website and leave the creating recycled notebooks to someone who is good at it.

Entrepreneurship is not an easy nut to crack. You will be required to portray confidence and success all the time. Just like every business is different, their challenges also vary. The ideal approach would be to seek help from industry professionals who can manage everything for you including online and offline marketing and social media and to use the best technology platform for your online business.

Do you still have a few questions floating around in your mind about Magento commerce development solutions? Talk to us, and we will help you understand all the aspects of starting a new ecommerce business and selecting the unbiased Magento ecommerce agency.

Infographic: Marrying Artificial Intelligence (AI) and eCommerce

Artificial Intelligence, or we call it with love AI, has already found a permanent place in many aspects of our lives and on devices we use for healthcare, transportation, fraud detection, gaming, finance, and entertainment. E-Commerce was a comparatively new field for AI, but it is now making bold appearances in managing e-commerce business processes; however, it has yet to reach its full potential.

For the enterprise eCommerce development industry, AI is proving revolutionary. The technology behind it is reshaping and automating critical business operations such as inventory management, supply management, price optimization, customer service, and product suggestions based on shopping interest and purchase history.

Below, we show an infographic about the actual and potential use of artificial intelligence clubbed with Magento Commerce Development Solutions. Marrying this tech with online business will add new capabilities and will change the way business is handled as well as the shopping experience of customers.

Infographic: Marrying Artificial Intelligence (AI) and eCommerce

If you want your online store to be future ready and embed artificial intelligence to enhance customer experience, seek help from a professional Magento eCommerce development company.

Introducing Magento Payments

The e-commerce industry has evolved tremendously over the last decade. Developers, as well as retailers, are leaving no stone unturned to make online shopping more convenient, offer multiple secure ways to submit payments, and deliver a great experience to customers. Even payment processing has changed, and many e-commerce portals are allowing customers to pay for their purchases through mobile payments, digital wallets, and international payment options.

For sellers, integrating multiple payment options means a complex process of functioning on different technologies. It requires service providers to support every transaction, including merchant banks, payment gateways, issuing banks, payment processors, and fraud management tools. No matter how intricate it is, the dynamic nature of payment processing will always be imperative for e-commerce businesses.

To counter these challenges and make everything related to or surrounding payments less complicated, Magento has introduced Magento Payments. After looking for feedback from worldwide sellers and customers, Magento Payments is designed to improve conversions while reducing the operational complexities of running an online business. Magento Payments will be available in the Q1 of 2019; however, an Early Access Program is giving many exclusive access of Magento Payments before it is released to the public.

How Magento Payments Will Improve Conversions

Magento Payments makes use of the technology behind Braintree and PayPal to allow sellers to offer different payment options, including local and region-specific, thereby increasing conversions and suppressing the hurdles that pop up while completing an online sale.

Better Cash Flow Management

A highly productive feature integrated within Magento Payments is the Cash Flow Manager. The Cash Flow Manager automatically synchronizes payments and order details within the Magento Admin, providing full transparency on processed volumes, payment balance, and reporting on transaction level details for financial reconciliation. This eliminates manual data mapping between systems and the potential errors that come with it.

Fraud Guarantee

After so many data breaches within the last few years, buyers tend to prefer security over convenience while shopping online. The risk management capabilities of Magento Payments is backed by an industry-leading Fraud Guarantee that does not put any liability on the seller. Fraudulent chargebacks, dispute management, complete transparency, and comprehensive financial reporting are the USPs of Magento Payments.

Easy Integration

Just a couple of hours after Magento Payments is integrated, a seller can start taking payments. Magento brings ease in operations, enhances buyer’s experiences, and helps sellers focus on growing their business.

This is what Magento has recently said. We will have to wait and see how it helps e-commerce businesses after it is launched and implemented on every Magento Commerce platform.

( News source: https://magento.com/blog/magento-news/magento-introduces-magento-payments )