Chocolate and Cake Delivery – Not Every Online Seller Tends to Such Demands

It’s true. Time-constrained delivery of items like chocolate and cake are not every online seller’s cup of tea. These intricately designed and inventively prepared confectionery items are in high demand, and shipping them is equally complex. Due to the lack of adequate handling and precautionary solutions, these items are at a higher risk of being damaged before or during delivery.

A deformed cake or melted chocolate will never have the appreciation it should, even if it tastes good. So, it is important to deliver them intact. Let’s look at some important tips on how to deliver chocolate or cake so that it reaches its destination picture perfect.

Good read: Tips for New Ecommerce Entrepreneurs

Tips to Deliver Chocolates

Chocolates are a complex product to be shipped due to temperature variations throughout the world. Various locations around the globe craft chocolates with special traditions, ingredients, and flavors and shipping them over a long distance has a lot of constraints. Here are a few tips that can help you deliver your finest chocolates with ease.

1.Plan judiciously: Before you ship chocolates, you must make a plan that ensures quick delivery while considering the temperatures through where the chocolate needs to travel. Make sure to keep the transporters and customers well informed about the pickup and delivery times to avoid keeping chocolates in hot temperatures for longer than necessary.

2.Know the perfect temperature: Ideally, a temperature between 65°F and 68°F with a humidity level of less than 55% keeps chocolate intact for months.

3.Wrap, freeze, and then pack: Wrap the chocolates with waxed paper or a plastic wrap and then freeze before final packaging to avoid any moisture.

4.Use refrigerated containers for commercial use: A refrigerated container is the best option to ship chocolates in bulk.

5.Pack and Ship smarter: While shipping chocolate, wrap it in a bubble paper and then place in a cold insulated box with cold packs or dry ice to maintain temperature and shape.

Tips to Deliver Cakes

Cakes are a delicate confectionery item that needs intense handling precautions. Even if shipping in the vicinity, the utmost care is required both in terms of temperature and handling. The following tips might help you with the flawless delivery of your beautifully handcrafted cakes.

1.Plan well: For delivering a cake, you always need to have a streamlined process with all the things ready considering the distance and time of delivery.

2.Packaging: Use a sturdy box to pack the cake securely. Pack cake tiers (in case of multi-tier cakes) and cake decorations like flowers and toppers in a different box to assemble them at the venue.

3.Shipping: Use a clean, cool, and spacious vehicle for shipping. Place an anti-slip mat under the boxes to keep the cake from moving and on a leveled surface.

4.Drive carefully: While carrying the cake, it’s important to drive slowly and stay focused to avoid any sudden breaking that may damage the cake.

5.A cake repairing kit: A cake repairing kit is very important to handle the last minute mishaps. In case the cake is being delivered through a delivery service, the customer should be handed over this kit.

There are eCommerce portals such as Ferns and Petals, Planete Chocolat, and Kiss Cakes that provides efficient delivery services. These eCommerce stores capitalize on the latest technology platforms and provide easy solutions to delivering chocolates and cakes with the utmost care in a controlled environment.

The Final Words

The hard work in crafting chocolates and cakes only pays when they reach their consumers in a well-formed state. Many chocolate and cake sellers are now moving towards eCommerce platforms to scale up their business and serve untouched demographics.

What’s Trending in the eCommerce Industry in 2018?

Trends are something that keep evolving and changing.For business to strive in the industry on a global front, it is important for them to stay on top of such trends. All these trends that pop up during the life cycle of a business helps them survive the battle of intense competition as well as in shaping the organization’s future. When trends occur, some might stay afloat for short term, while some stay and find a permanent place in defining the way a business is done. For customers, trends often become expectations and when it is not fulfilled, they move to next, ultimately causing business loss to you.

Global ecommerce sales are expected to increase 246.15% by 2021, from $1.3 trillion in 2014 to $4.5 trillion in 2021 – according to Statista. This means that the ecommerce industry is booming and there are no signs of it slowing down any time soon. Every year, we observe trends in the eCommerce industry that continue to evolve over time. Moving from 2017 to 2018, we witnessed some revolutionary trends and eCommerce companies continue to embrace the upcoming foreseeable ones with open arms. Some of them are:

Shipping and Delivery

eCommerce businesses thrive when the customer is happy and to make it possible, one of the key elements is faster shipping and free delivery. Most market players are continually coming up with innovative ways to ship and deliver items as quick as possible. Same-day delivery and preferred delivery is now a customer-friendly standard that companies like Amazon strive to beat out competition.

AI and Machine Learning

No one can deny that the eCommerce industry will continue to integrate and empower offerings with artificial intelligence and machine learning technology in 2018. eCommerce businesses have already embedded these intelligent technologies into their systems to provide product recommendations to their customers based on searches and purchase histories. This has allowed eCommerce retailers to provide exactly what a customer is looking for, thus saving them time and effort. With more innovations lined up, the future of online shopping will be influenced by machine learning. The AIs and customers are shown only the products or services they’re most interested in. As a customer, an individual come across machine learning and AI every day, he just might not know it.

AR and VR

How about viewing and experiencing a product in real-time while browsing the store before you make a purchase? If that sounds exciting, all the credit goes to Augmented Reality (AR) and Virtual Reality (AR) technologies. This has gained people’s attention over the last couple of years.This tech has been getting some serious traction in 2018 and companies are going to eventually make it standard to offer products and services with AR and VR options. In the times ahead, customers will be more likely to make a purchase from eCommerce companies that allow them the option of visually testing out products before purchase.

Payments on the Go

This revolutionary technology of mobile payments has changed to the way people shop and pay bills on eCommerce portals. Since 2015, the growth of the mobile payment market has increased steadily and now there are at least 10 different mobile payment platforms available today, including Apple Pay and Google Pay. Today, 62% of Smartphone users make an online purchase at least once in six months. As a result, eCommerce sites are being optimized for smaller devices like mobile and tablets. In addition, fingerprint and facial recognition tech is facilitating one-click payments. Soon, it will become the most preferred payment method for all online transactions.

Voice-based Search

In the eCommerce space, voice-based searches will be surpassing manual and typed search methods for users using smart devices like Amazon Echo, Google Home, and other voice-activated devices. As of now, 40% are already using voice search before making an online purchase. Thus, it is imperative for eCommerce businesses to integrate voice search capability to ensure consumers stick to their portal because of its ease of use. Plus, a sale completed via Amazon Echo units also provided retailers with numerous upsell opportunities, with upsell rates of more than 60% observed among some product lines.

ROPO – The New Fad

Research Online, Purchase Offline (ROPO) has now been developed as an intelligent tool with advanced and reliable features to help eCommerce businesses evaluate how well their digital ads are contributing to in-store sales. Leveraging the information from social networks, mobile tracking/geo-location, mobile payments, in-store inventory, analytics tools, and CRM systems, eCommerce retailers are at complete control. Eventually, they witness the benefits like create higher-conversions and more targeted campaigns of shoppers who conduct online research before making offline purchases.

We have listed the trends that are highly perceived in the eCommerce industry, which means there are even more that could equally affect the ways eCommerce business is conducted. According to you, what trends we will see in the eCommerce space in the year ahead? Share what we missed in the comments section below. In addition, if you are interested in implementing the latest trends on your eCommerce store, we are just a call away.

Will GDPR (General Data Protection Regulation) Effect the Way eCommerce Business is Done?

Not everything that happens in the world of technology and data acquisition is meant only for geeks; at times there’s something for the end users as well. To find out what benefits this bonding would bring, let’s first do a bit of a flashback.

For the past year and a half, there’s so much going around GDPR, or General Data Protection Regulation, which is the most comprehensive data privacy law to date. The European Union’s GDPR, a data protection law that passed in the EU Parliament in 2016 and which came in to force on May 25, 2018, aims to facilitate the rights of individuals to own their own data and any business handling that data must keep it secure.

The General Data Protection Regulation will mandate any company in the European Union and well as those who do business inside the EU, to adhere with strict new rules regarding the collection, storage and use of customer data. This includes all forms of customer data, such as pictures, social media posts, IP addresses, bank details, consumer history, and any numbers like an SSN, that relates to the identity of a customer. The step is to safeguard consumers from companies that may misuse their data and to help them allow and manage their data for only its intended use.

If we take a look at the impact of GDPR on eCommerce, it will cause significant change because eCommerce runs on customer data accessible on CRM, EDM, PoS and BPA systems and companies use of that data as per the needs of their business. The GDPR will now apply to all such data that is being channelized for marketing, sales, HR, and accounting purposes. In simple words, any form of digital data that is stored or processed will fall under the new regulation and eCommerce businesses will need to comply with it.

Once implemented across all the verticals of business domains, the GDPR will empower the EU consumer to be the all-encompassing owner of their data and allow them to review, adjust, erase, and restrict the processing of their data. The consumer has to make an online request to the eCommerce company and the company will have to close the request in no longer than a months’ time. In addition, if there is a need to delete any copies of personal data that is public, the companies are required to initiate a request to organizations, like Google who has already set up a process to speed things the requests.

eCommerce businesses cannot afford to make mistakes since there is so much at stake. Any infringement will attract fines of up to €20 million, or 4% of their annual revenue. Data must be stored securely and eCommerce businesses that store data using third-party software applications are solely responsible for the encryption and back up rules while protecting their customer data.

However, for eCommerce companies utilizing the cloud for data storage and access, the transition can be easy. For bigger players, significant resources will be required to become fully compliant with the regulation. The companies that rely on in-house servers or customized software solutions will require a team to assess the risks, test measures and follow processes to protect data from input to deletion.

According to the terms mentioned in the GDPR, every eCommerce company is considered the Data Controller who is responsible for the collection and safe storage of their customer data. The Data Controller will also be able to gain consent from customers and visitors to use their data in a GDPR compliant way.

To make sure that the business is fully compliant with the regulations, the company can recruit a Data Protection Officer (DPO), integrate advanced privacy tools, evaluate data security systems, train the staff, and hire services from a third-party provider who is GDPR complaint.

If you are in an eCommerce business and serve customers in the European Union, you may now need to be concerned if your business in not GDPR compliant. We know that GDPR is giving many of us sleepless nights and a run for our money, but it is for a better future of dealing with data securely.

Envision Ecommerce Cyber Monday Sale 2016 – Save 20% Off!

To kick off holiday celebrations, we have already announced Thanksgiving & BlackFriday sales across our entire Envision store. This sale doesn’t stop here. For the upcoming Cyber Monday, we’re pleased to announce the same offering, i.e. Flat 20% OFF across Envision storewide items.

Whether you’re looking to choose a Magento 2 extension, Magento upgrade or migrate services, WooCommerce plugins or any other eCommerce solution from Envision Ecommerce, we’ve got everything covered for you under our Cyber Monday sale 2016.

The sale is live at our store and it will continue through Wednesday, Nov 30. You can take advantage of this discount week for your store and avail our entire store’s eCommerce products & services at 20% off (Use Coupon Code: SALES20%).


How To Venture Into eCommerce Sector?

The flavor of the month of 2016 is undoubtedly eCommerce. According to the Industry body’s recent report, Internet and Mobile Association of India (IAMAI) and IMRB, Indian eCommerce sector is expected to twice the INR 2,11,005 crore by December. In fact, it also states that 57% of development in e-tailing was driven by mobile phones and its accessories.

However, these facts and figures indicate that any person who wants to begin his/her entrepreneurial journey, e-commerce industry would be the wisest choice for budding entrepreneurs. But before dealing with it, make sure you perform it in the right way.

So here we have compiled a few tips for startups that help them in starting up their e-business in the right manner.

Address people’s need instead of creating

While embarking into e-commerce sector, it is quite essential for entrepreneurs consider the need of the people. You can address your potential customer’s requirements with the help of your startup. If you will build a need and then recognize it, you will for sure fail to beat the consumer as well as business demand.

Offer services in unique nature

Products and services are a complete failure in today’s time. Most of the customers are seeking for unique services and products that fulfill their needs. So, make sure you are offering the different service and products as well from the competitors to your customers for more sales and ROI.

Don’t rely only on your passion

Most of the entrepreneurs start their business and focus on things, they are passionate about it. Though sometimes passion is over-rated and with time it gets changed. So, it is okay to be passionate, but starting an e-commerce business just because you are passionate about it, is not completely right.

Experts highly recommend that one should remember that he/she has to chase his/her vision but not the money. And it can happen only if he/she has a certain set of skills in the particular domain in which he/she is interested.

Behind the success; ‘Happy Customers’

Though this is the last, but not the least tip. The real reason behind any successful startup is happy customers. So you need to focus your efforts to make your customers happy to ensure that they will come again to your store, whenever they plan for their next purchase. And you can do this by providing them incredibly high-quality products and services, which cater to their needs.

Hope above-mentioned tips help you to start your e-commerce business in a better way and offer you a desirable and successful entrepreneurial ride. For further inquiries, you can contact Envision Ecommerce. As a team of expert will help you take the best decision for your new e-business and even, also help you in creating a unique e-commerce store to complete the online traffic.

How to Create a Baby Online Store?

This might sound overwhelming, but it’s an essential part of the puzzle: How to create a baby online store? Creating a baby care products online store is not as simple as it appears. There are thousands of things that you need to consider while designing, or creating a web store for baby gears. The most crucial thing is to match everything of your store with mothers or parents’ state of mind & winning them in terms of your customers.

To be a store owner, you need to keep in mind that your main target is mothers (between 25-32 age groups), if you are not able to make them happy, then there is no point of your online store. Whether you already exist or just start-up in an online market, you need to use complimentary products, playful designing, and other baby-centric techniques that will give a personalized shopping experience to moms and increase the value of your orders up to 40%. According to the research, it is displayed that out of 1000, 53% UK online shoppers like browsing products that are recommended on their previous purchasing history. So keep all such things in mind and learn useful attributes of successful baby products online stores.

Here we have compiled some high-tech recommendations that you really need to implement on your baby products online store to keep your potential customers like mothers focused on your site.

A Baby Product Industry & Customer match:

Validate Customers Who Shop Online for Kids Products

Who Shop Online for Kids Products

In the first place, to create an online baby store, you must know who your real audience is. Undoubtedly, your real customers are digital mothers between 25-32 age groups who are constantly juggling & multitasking and don’t have quite time to go to market and shop essential baby products. For example: pregnant women, single mothers, working professionals or anyone else who experience the inconvenience of physical baby products shopping. You also need to identify their presumed household size, income, where they prefer to shop online for baby products, what baby products make them lure, etc… Understanding your niche market will also help you to focus on creating the right content that drive engagement. Abstractly, you need to identify:

Who the mothers are

Who the mothers are

You know how to target them (the baby care blogs they read, the baby stores they love to visit, the baby products they search in Google etc.)

How they choose & compare baby products

How they choose & compare baby products

We recommend you to structure & plan content on your baby online store in tune with the moms.

What baby products they want

What baby products they want

Your value proposition can elaborate precisely that & the entire baby store can be 98% significant to them.

What things they don’t care about 

we recommend you to identify what baby products they don’t much care about and you can dismiss that products or cut them from your baby store.

How their shopping experience is better

Thanks to your online services, you recognize which end-benefits to transfer.

… and so on & so forth. It is all about matching your store with mother’s state of mind and gaining them as your customers.

Reliable eCommerce Platform Recommendations

Reliable eCommerce Platform Recommendations

Before, you might have limited options to have a hands-on system for launching brand name, but now you are offered with the number of the strongest e-commerce platforms like Magento, WooCommerce, Shopify, etc. that gives a remarkable result to your business. So, now pick a one that is faster and better for your baby online store.

If you cannot decide which is best for your business, you can take help from Envision E-commerce. We can help you choose a reliable ecommerce platform should have following features:

• Flexible & User-friendly
• Up-to-date as per latest ecommerce standards
• Easy to scale & customize
• Easy to manage
• Provides a better support to store admin
• Supporting to the Multivendor feature
• A flexible backend support for ever-growing baby product inventory

UX-Focused Recommendations

UX-Focused Recommendations

Effective Header Recommendations

The Baby online store’s header is as important as we need oxygen to survive. This is one of the first thing users will notice when browsing your web store. Make sure your baby products online store just like a baby, should have a cute as well as an adorable personality. However, this is the ideal way to present any online baby store and lure mothers to keep on scrolling.

The header section of your baby products online store should not only unique, but it should also be attractive and kids-friendly at the same time, so that moms feel that she is at a right place for her baby’s good-will.

Below we recommend you some charming header section that you can use to make the first impression a lasting one:

• Consider the phone number at the top of your website on the left corner and put the other essential features like ‘Search’, ‘Login’, ‘My Cart’, and ‘Wishlist’ on the other side along with kid’s favourable colored icons, like pink, blue, green, etc.

• You have to use vibrant colors, cute cuts, and cheerful logo to make the baby products online store look attractive.

• We also recommend you to place a more visible, fast, useful & efficient in-site search functionality in the top header.

Kid-centric Themed Newsletter Subscription Popup Recommendation

Kid-centric Themed Newsletter Subscription Popup Recommendation

We do suggest you to display a kid-centric themed newsletter subscription popup with some discounts and special offers on the front foot of your online baby store. And, you can collect a huge number of emails.

Recommendations for More Detailed Baby Product Pages

More Detailed Baby Product Pages

You know what, customers will remember 80 percent of what they perceive with the eyes and 20 percent of what they read. To provide your customers with a great shopping experience similar to an in-store shopping experience, you need to focus on your products pages:

• A good product page should have the relevant product description and we recommend you to use descriptive words rather than just highlighting product specifics. The descriptive words are more impacting on the customers.
• A detailed product pages should have product specifics such as size, weight, material, dimensions and any other important feature.
• Another more beneficial recommendation for you – display “add products to wishlist”, “check COD availability for your region”, “share on social media”, “add to cart -with any number of items”, “add to compare list” – on your product detail page.

Include Related Products on Product Page

Include Related Products on Product Page

A reliable ecommerce platform always permits you to include related prod-ucts on your product pages. These related products can give you a big ad-vantage in terms of add-on sales for your baby online store. For example: If your baby store is having baby trolley bag product page, you can showcase other related products on that page, including baby zippy pouches, note-books, planners, etc.

Use High Quality Baby Product Images with Multiple Angle Shots

Use High Quality Baby Product Images with Multiple Angle Shots

High-quality product images with multiple shots help you to display your products to customers with a real product look similar to holding & feeling a product in their hands. You can also implement a product zoom feature on to your product images so that you customers can getting up close to baby product to see the finer details. Showcase your baby products with the images of front, back and sides and even with detailed shots of particular product features.

Useful Filtering & Sorting Options on Product Pages

Useful Filtering & Sorting Options on Product Pages

It is beneficial to add useful filtering & sorting options on the baby product page.

An Efficient eCommerce User Interface

You should provide an excellent eCommerce user interface for interactive shopping experience for customers.

A recommendation for Easy-to-Navigate Breadcrumbs

A recommendation for Easy-to-Navigate Breadcrumbs

Make sure your store has easy-to-navigate breadcrumbs on all internal pages of site.

One Step & Fast Checkout Process Recommendation

One Step & Fast Checkout Process Recommendation

More than 70% of customers abandon during checkout due to a long, confusing or multipage checkout process. Thus, we suggest you to implement one step checkout process for easy checkout process for your customers.

Easy-to-use Shopping Cart & Login Box

Easy-to-use Shopping Cart & Login Box

It is impossible to imagine a baby online store without a shopping cart & login box. Place these must-have features close to each other for the ease of your customers & should be easily visible to your customers. Login box is neccesay if you are offering subscription option to your customers. On behalf of our years of experience in offering eCommerce solutions, we recommend you to choose an ecommerce shopping cart that also allows for product ratings and reviews, is having a simple user interface and coupled with many more features.

Product Rating & Reviews Rock Your Store

Product Rating & Reviews Rock Your Store

No matter how fine your online baby store support baby products, reviews by you real customers will surely produce a greater impact on new visitors & will also help you to build trust about your baby products among them. We recommend you to display product rating & review section on each baby product of your store & allow “word of mouth” work for you.

Site Navigation Recommendations

Site Navigation Recommendations

Site navigation is another crucial thing to scrutinize. As you are dealing with the baby products business website, you must have:

An Easy-to-Navigate Navigation Bar with all important top-level destinations for mothers such as Baby blankets, Baby bath wraps, kids nursery decor ac-cessories, Baby clothes, Diaper Bags and other baby products.

Baby Product Categories with Anime Images: We also suggest you to high-light categories sections with anime images in the site navigation to give a more attractive look to your web store and help mothers to find exactly for their babies in no time.

• ‘What’s New’ Category: However, this is one of the useful and time-saving features for both sellers and buyers. At a baby online store, you should create ‘New Arrivals’ subcategory for each of the main categories like Baby blankets, Baby bath wraps, kids nursery decor, Baby clothes, school, personalized & gift, Diaper Bages etc. so that busy moms can easily find what they want for their little ones.

Similar & Smaller Categories Grouped Together: Make sure to keep similar baby product categories together so that your customers can easily navigate through different categories.

Homepage Recommendations

Homepage Recommendations

Believe it or not, users take only 3 seconds to decide whether they bounce off or take it to the Add-to-Cart stage. And, a homepage is the entry-point of your web store, so you have to be sure that your website’s home page is designed well and able to mesmerize and convince mothers down the funnel.

• We will recommend you to display the most demanded and popular baby products on your site’s home page by using the colorful palette, anime and baby’s pictures, fun fonts, etc. to attract the attention of mothers.

• Most of the eCommerce owners display an ample of offers and products organized by category on the homepage, but they rarely change the pictures. So, there is a need to update or revamp it regularly to get a whole new vibe on your store.

• More on, you can choose to display other info like social profiles or Customer Support details in the footer of the Home page to keep the design clutter-free.

• You can display some charming baby images with your baby products on your home page and link them directly to your product collection. It will help your customers to have a look on your baby-products rather than navigating through the main navigation.

• We do recommend you to avoid too much content on your home page, how-ever, if you still need to display the content, you can put it further down the page.

• Ensure that your home page is having some ever-present, tasteful & eye-catchy CTA (call to action). We recommend you to place them onto your kid-centric banners.

Payment Method Recommendations

Payment Method Recommendations

As an online baby product seller, your online store should have a clear & secure payment system. We do suggest you to display every possible or available payment method to your customers so that they any mom or parent can buy baby products from you. Allow your guest customers to make payments with requiring an account and ensure them that their payment & personal details are secure from prying eyes.

Mobile Enabled Online Baby Store

Mobile Enabled Online Baby Store

In today’s mobile era, most of the mothers or parents access the internet via their smartphones more than their desktops. As you are running an online kid store, we recommend you to make your store mobile-enabled so that you can leverage more benefits from the mothers or parents who’re on their mobiles & looking online for best baby products.

Summing Up:

And that’s it! These are the guidelines that we recommend you to follow for a successful online baby products store. Make sure create all pages of your baby online store even more exciting and unique that influence parents, especially moms buying decision.

Just go beyond, think about your niches and approach the experienced designers and eCommerce solution specialists to create your baby products online store to boost your market sale. As long as parents continue to have babies, your online baby store will carry on to grow & flourish. If you have other ideas or suggestions that would be helpful for creating such a baby-product based online store, make sure to leave them in the comment section below.