Digital Marketing

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Is your eCommerce store ready for Black Friday and Christmas Sales?

Black Friday and Christmas are the two biggest days of the year. Although both days are known for the extended gratitude [...] View more
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Google Issues Big Refunds to Advertisers Over Invalid Traffic

The digital advertising space is totally based on trust. It can work effectively only when all participants are good, an [...] View more
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How to Track Shopping Cart Abandonment in Google Analytics?

Shopping Cart Abandonment is one of the biggest challenges faced by many eCommerce retailers. According to statistics, a [...] View more
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A Comprehensive Guide to Push Notifications, Types, Strategies, Services & Metrics

A push notification is an alert-style message that you usually get on your mobile device’s lock screen. These alert no [...] View more
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20 Practical Keys to Combat Abandoned Cart on Your Magento Store

The average cart abandonment rate for online retailers is 69.23% - according to Baymard Institute’s list of cart aband [...] View more
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How Facebook Ads Help Brands Convert Leads into Shoppers?

Today, almost all types of information like news stories about current issues, civic bodies’ updates, and information [...] View more