Why You Need to Test Your E-commerce Features

E-commerce is a trending business platform that connects customers and businesses over a technology-driven digital process to purchase items and/or services. In the latest scenarios, e-commerce websites are bringing in more profit by attracting more and more customers each day. The customized shopping experiences and ease of use bring customers to shop these platforms. According to Statista, the number of digital buyers will increase to $2.14 billion by 2021.

Another major technological advancement that has stimulated the e-commerce trend is the smartphone. These smart handy devices are a powerful gadget that brings a 24/7 accessibility feature while at home or on the go. In recent years, there has been a remarkable drift in website visits from desktops to mobile devices. In addition, the survey by Statista states – Mobile accounts for approximately half of the web traffic worldwide. In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global website traffic.

This clearly shows that mobile is the basic and the most important platform and mobile optimization of websites is equally vital.

In order to give users a great shopping experience, it is important to identify the features that might be a hindrance in a good user experience. Remember that even the most useful features go obsolete and can be replaced by something new and trending. So, you need to regularly experiment and test your most trusted website features to get the best ones in place. Let’s consider these 3 features to see how this will work.

1. Removal of the ‘wishlist’ feature will increase user interaction with the e-commerce website:

For a long time, there has been a wishlist feature in almost all e-commerce websites that contained the products that customers might purchase in the future. Removing this feature will help in reducing customer distractions and determine their actual buying needs. Moreover, some e-commerce websites who have removed this feature report an 81.6% rise in sales.

2. Removing product-level breadcrumbs:

Though breadcrumbs act as a navigation guide for the customers, a better approach would be to filter products based on their categories. According to a report, the removal of breadcrumbs will boost RPV in mobile users by almost 17%. But, complete removal and oversimplification of breadcrumbs is not suggested to give users the basic navigation ease without understanding it.

3. Remove the ‘continue shopping’ option at checkout:

As a common feature on shopping websites, the ‘continue shopping’ button normally appears at the checkout process. This button is reported to confuse many customers and takes them away from the checkout process. As another distraction, this button impacts overall sales.

These 3 features in an e-commerce website might not impact the customer, but the customer bounce rate due to them reduces the profit percentage of businesses. These and a few other features need to be analyzed and updated as the current customer navigation trends.

Moreover, Magento is a robust platform which incorporates the best features that help in reducing the customer churn. While Magento constantly improves its services, many e-commerce businesses have opted for Magento 2.0 upgrade service to get the best of it.

Conclusion:

Technology is ever changing and so is customer demand. The increasing customer awareness and demand trends require e-commerce businesses to stay updated and to experiment with the best possible solutions for the users.

How to Choose the Right E-commerce Platform

The E-commerce industry has been growing steadily for the last 10 years. According to Statista, the e-commerce industry is projected to be a $4.8 trillion business by 2021, thus contributing 17.5% to total global retail sales. This global business trend has been successfully adopted by many and is continuously attracting more businesses. In addition, Statista also states that India will be the country with the highest e-commerce CAGR from 2019 to 2023.

E-commerce software is the best platform for businesses to get the maximum amount of customer engagement with a boost in sales. But, choosing the right e-commerce platform is not as easy as it may sound.

Choosing the right platform is a crucial element in going digital. So, before you finalize your path, consider these to get a clear picture of what you need:

1. Available e-commerce platforms:

The most important thing that should be considered first is the platform and its pricing policy. A well-established platform with optimized features that suit your business requirements must be considered. The following are the most popular e-commerce platforms that you should look at.

Among all these, Magento 2 is one core platform that fits well to all types of websites and provides the followng advantages over others

Improved performance and scalability.

Mobile friendly.

Easy to upgrade.

Easy checkout process.

Automated e mail marketing.

Advanced reporting.

Moreover, Magento e-commerce web development is benefitting businesses with more satisfied customers and higher customer retention rates.

Apart from this, you should check the pricing policy as most e-commerce platforms have a monthly fee system, but this may vary on the type of system (hosted or self-hosted) you choose. Apart from the monthly fees, ask if any other payment for plug-ins, server storage, apps, bandwidth or transactions is not included.

2. Usability:

An e-commerce platform might be very popular and attractive, but what if it is difficult for your team to use and manage. Before your final sign up for the platform, do a rigorous analysis while considering your team. Ask your team for their feedback, ease of access and time requirements. Spending a lot of time in managing the platform for business will lead to inefficiencies. The ease of access for both business owners and users is an important aspect that helps in fostering customer engagement with better e-commerce features and services.

3. Get the appropriate hosting service:

Getting the right platform is half of the task and getting the right hosting service is the other. A bad hosting service will greatly impact your rankings due to slow loading time and downtimes. Some important things to consider for a good hosting company include:

a. 24/7 support

b. Backup schedule

c. Managing shared server

d. Security protocols

It is important to understand that all the effort of getting an e-commerce platform will only yield results if a good hosting server is in place and thus helps in increasing the incoming traffic into sales.

4. SEO and Mobile friendliness:

SEO is an integral part of online business and existence. A platform that is SEO friendly will give you an advantage of higher search engine rankings. While looking for an SEO friendly platform, consider the following features to:

a. Add a blog

b. Use your domain name

c. Get customer reviews

Another aspect of mobile-friendliness means that you need your website to be mobile optimized to give an amazing experience to mobile users. This is an important feature to work on as almost 60% of searches today are made using mobile phones.

Conclusion:

Starting an e-commerce business is a challenging task that needs proper analysis and research to fetch good results. The changing consumer trends and demands ask for a robust e-commerce platform that not only satisfies you as a business but also gives your users an amazing shopping experience.

Powerful E-Commerce Marketing Tactics to Fetch Sales

E-commerce is the most current marketing trend that is structuring businesses and enterprises. Businesses and retailers from vivid backgrounds are adopting e-commerce at a high velocity. With a lot of organizations worldwide inclined towards e-commerce, it is predicted to hit 4.8 trillion US dollars by 2021.

The e-commerce business begins by getting an e-commerce website or application developed and then selling products and services over it. According to the U.S Census Bureau, e-commerce sales made up around 10 percent of total U.S. retail sales in the third quarter of 2018.With an increasing number of e-commerce applications and websites, there is competition between business owners to attract customers using fascinating schemes and offers. But, this does not work, at least on its own. It is very important to give users a friendly interface to use your services seamlessly. Moreover, incorporating the latest technologies like AI, voice assistants, and chatbots, which are the recent trends, is making e-commerce applications highly interactive and customer friendly.

Another major aspect is marketing your e-commerce business to attract customers and fetch profits by sales. Here are some powerful e-commerce marketing strategies that will aid your marketing efforts to bring in more profit:

Content Marketing –the power of text and visuals

High quality and valuable information can turn heads. Content marketing includes strategic marketing that is aimed at creating and distributing content in the form of videos, blogs and social media posts which grab the audience’s attention. Major brands like Cisco Systems, P&G and Microsoft use content marketing to introduce and promote their products and services.

The benefits of using content marketing include:

Increase in sales

Customer Engagement

Cost Saving

Promotes your brand

Shares information on your products and services

In order to benefit from content marketing, it is very important to have a strong content marketing strategy in place. A well-planned strategy must include:

Goal of your content

Targeted audience

Type of content

Targeted platforms to share the same

SEO (Search Engine Optimization) – Fetch Organic Traffic

As a process-oriented approach, SEO boosts your presence with increased quality and quantity of organic traffic on your website.

Google and other search engineshave a built-in crawler that gathers information on all the content over the internet. This information is then fed back to the search engine in order to build an index which further uses an algorithm to match data with the user’s query.

The following components of SEO contribute towards higher rankings:

Keyword analysis

On-page(website) optimization

Link building

Social Media – Wider Audience with more Reachability

Social media has become the first choice of many people to socialize and interact. According to Statista, there will be 3.02 billion social media users around the world by 2020. This means you have an unlimited user base and you just need to attract them.

For a sure shot at success, you must target the right platform and the relevant users for your products and services. According to Statista, in April of 2019, Facebook tops the chart with 2.32 Billion users, followed by YouTube with 1.9 billion, WhatsApp with 1.6 billion, Facebook Messenger with 1.3 billion, and WeChat at 1.09 billion users.

In addition, 72% of Pinterest users say that Pinterest inspires them shop, and 70% of users say that they discover new products on Pinterest.

Apart from promoting yourself on social media, it is very important to perform regular analytics and determine the impact of your strategy. Remember that your social media should be aiming at:

Getting traffic to your website

Building a strong audience base

Paid ads – Spend some and gain more

Another aspect of social media is promoting your brand through paid ads. Almost all social media platforms have a built-in ad campaign that shares the details of the amount, time and targeted reachability. This is where you need to focus your keywords to run a paid campaign successfully.

Email Marketing – Your promotion in the inbox

The ultimate power of email marketing tends to bring a lot more profit to businesses. This simple approach requires you to send bulk emails while promoting your brand. Such a strategy familiarizes people with your business and gives you a strong user base. According to Statista, there will be around 0.35 billion US dollar expenditure in the US for email advertisements.

Conclusion

The e-commerce world has attracted a lot of people to shop online. Today, this emerging internet domain is moving at a fast pace in order to gain profits and have better ROI. The above-mentioned tips are an important aspect for you to implement as increasing competition and wider opportunities can divert your customers. Also, good e-commerce service providers are there to give your website a strong base by developing it with the latest technology like Magento 2. So, harness these tips and give your e-commerce business a boom.