Headless eCommerce (A Comprehensive Guide)

Every ecommerce has been trying to separate the frontend and the backend. That is the reason more and more ecommerce platforms are shifting to a headless ecommerce approach.

Unlike traditional ecommerce platforms (WordPress, Shopify), headless ecommerce decouples the solution, which clearly separates the backend and frontend.

In this article, we have covered almost every aspects of headless ecommerce i.e.

1. Platforms & Implementation Options

2. Example Websites

3. Headless Commerce Vs. Traditional Commerce

4. Why You Should Have A Headless CMS

Good read: Why You Need a Magento 2 Certified Developer for Your eCommerce Business

To begin with, let’s talk about them.

1. Platforms & Implementation Options for headless eCommerce

The solutions that support Headless eCommerce are based on an API-first headless CMS, enterprise DXP / personalization platform, react-based, PWA framework, vue.js-based PWA framework, or react.js-based PWA framework. Here a list of CMS’s supported:

Contentful

Adobe Experience Manager

Amplience

Acquia

Kentico

Sitecore

Prismic

Gatsby

Vuestorefront

Deity

Examples of eCommerce platforms that support a headless approach

CommerceTools

ElasticPath

Moltin

Magento

BigCommerce

SAP CX Commerce Cloud

OroCommerce

Spryker

2. How headless Ecommerce Websites look? :

Braun: is a headless ecommerce-based grooming product website.

Braun Headless eCommerce

Yoga Girl: As you can see, this website sells packages and has a beautiful front end.

Yoga Girl

AugustinusBader: This website won’t even look like normal ecommerce websites that we see on a regular basis. It is a perfect example of Headless eCommerce.

AugustinusBader

3. Headless commerce vs. traditional commerce:

Front-end developers have very limited options in traditional ecommerce

Traditional eCommerce: Has limited capabilities of updating and editing without causing problems for future updates.

Headless eCommerce: Front-end developers don’t have to worry about modifying the database. A simple API is called that allows the data to be available in the UI.

Customization and Personalization options are limited in Traditional eCommerce.

Traditional eCommerce: It allow the users with its limited editing capabilities, making them believe that if they are able to edit the themes and fonts then they are getting the perfect end-user experience, which is not true.

Headless eCommerce: Developers are free to build the entire user experience from scratch. Headless eCommerce solutions allow you to define what you want your user experience to be like, making it possible to still customize themes and have it look amazing at the same time!

In Traditional eCommerce, the front-end is directly linked with back-end.

Traditional eCommerce: In traditional solutions, the front-end is directly related to the back-end code, and this makes it difficult for any customization. For one customization change, you need to make changes to the database layer as well.

Headless eCommerce: Creates a wall between the front-end and back-end, providing flexibility in order to customize whichever way you want. A front-end developer is only needed in such cases.

Good read: Important Tips for New Ecommerce Entrepreneurs

4. Why you should have a Headless CMS?

Companies who fail to implement innovative ideas fall behind in the marketplace. If you implement headless CMS, you can future-proof your application by separating your presentation layer from your logical layer.

Headless ecommerce makes the development of mobile applications very easy. When you use headless ecommerce, you do not require a content manager administrator for your website. There is no need for a database which means there’s no data storage layer to be attacked.

If you are fascinated with the benefits of headless ecommerce, sit with an ecommerce developer or a Magento expert to see if it would really help your business.

Why E-commerce Retailers Should Upgrade Their Magento 1 Store to Magento 2?

The well-known open-source E-commerce platform, originally developed by Varien Inc., has officially called off its support for Magento 1. While the older version was taken off the downloading sites November of last year, support will last until 2020.

If you are a retailer with an online store that was built with an older version of Magento, now is the time to upgrade your platform version to Magento 2.x. We know that you might be sneaking around from quite some time to understand what would happen if you stay on the older version and what type of benefits you would have from Magento 2 that were not available in the Magento 1.

Here are a few reasons why online retailers using Magento 1 should move to Magento 2 sooner rather than later.

Better Performance and Speed

Slower loading speed is one reason that has often led to higher bounce rates for old version users. Magento 2 has worked the indexer and order accepting part. The results are amazing.

Magento 2.x can now attend up to 117% more orders than Magento 1.x. It offers a faster and more accurate search at the user’s end. The main server is less likely to suffer overload, giving a smooth browsing experience to users and helping you retain more customers.

Separate Database

In Magento 1, users and merchants worked within a common database that was shared between the processes. The new Magento 2 has divided the database, preventing the system from overload. This feature has enhanced the performance of the entire system.

Improved Checkouts

Magento 1 was often criticized for its slow loading cart page. The previous system would reload the entire page, which negatively affected the performance. With a large number of products in the cart, the conditions were worse. Many users ended up quitting the cart without completing their order because of the lagging.

With the new Magento 2, the cart mounting time has been reduced. Thanks to the newly added Ajax “Add to cart”, Magento 2 loads the cart up to 3 seconds faster than before.

A Simplified Admin Interface

Magento 1 wasn’t as appealing due to its complex Admin Panel. Magento 2 comes with a simplified and user-friendly Admin Panel, making it easier to navigate. The Dashboard now sorts everything on the same screen:

Average order

Last orders

Lifetime Sales

Top searched items

Last searched item

The dashboard of Magento 2 makes it easier to navigate through various parts of the admin panel. Managing and creating products is also easier with the new Admin Panel. Tasks are now performed up to four times faster.

Less Expensive and Easy to Update

Updating new extensions and modules is easier and costs less in Magento 2 than it was in Magento 1. The previous version used to take hours for every update, even on the high-end professional systems.

Good read: Why You Need a Magento 2 Certified Developer for Your eCommerce Business

The new version makes it easier to update with the usage of high-end technologies like HTML5, Require.JS, and CSS3 scripting. Magento 2 has also resolved the chances of conflicting extensions, which were common in the 1.x versions.

With a number of intelligent features and capabilities, Magento 2 is empowering ecommerce businesses with enhanced security, custom integrations, advertising and marketing automation, and comprehensive reporting. Plus, there are a plethora of benefits for retailers to manage and grow their online stores.

The migration from Magento 1 to Magento 2 is done with a Migration Tool and is carried out by a Magento solution development company. The migration relatively simple and the existing data is moved to the new platform in a stage-wise process. Upgrading to Magento 2 is a one-time effort, and retailers are aggressively making the move for long-term benefits and higher customer retention.

Still have question? Talk to a Magento expert.

Enhance Your Magento Store Conversions with Basic Yet, Effective Tactics

You already have a good customer reach. The campaign tactics have worked fine. The page visits’ is way higher than you had been expecting. Your ecommerce site ranks fairly high in the search engines. The only problem you are facing currently is the bounce rate, and of course the lowering conversion rates. At this time, you can’t blame your marketing tools as they have already done their part at reaching out to new customers. You can’t blame your SEO tools, as the tactics haven’t let you down with the page visits.

Good read: Important Tips for New Ecommerce Entrepreneurs

This is the time for some internal assessment and grooming your store for better conversions.

FOMO Tactics

We have availed ourselves on social media, due to the “Fear of Missing Out” (FOMO). Everyone fears losing their place to someone else. This includes the chances of getting products online. It is one tactic that most ecommerce websites have owned, with highly successful conversions. Users are more likely to buy things on the spot if the gateway is constricted to a few minutes. Here are a few tricks that have worked as FOMO tricks:

Flash sale: Where the product is available on the website on a weekly basis. Xiaomi has sold millions of phones with this approach.

Limited Stocks: Advertise the fear that the product is available in limited numbers. That numbers are decreasing every second and will soon be out of stock. It has often worked for the newly arrived items. The same can be applied to older products at a reduced price.

Discounts for a Limited Time

Amazon and Flipkart have recently performed this through a 4-day window for several products on sale with heavy discounts, cashback offers, and deals. The exact number of sales was extremely high. As a merchant, you can try for such a window annually. This will give you better exposure, accompanied by heavy conversion rates.

A Detailed Product Description

You are the window through which the user can imagine and connect with the product. Make sure you add quality images and video clips to let them see the product closely. If possible, add the necessary specs, additional warranty, additional items often bought with the product, and answers to frequently asked questions by the buyers about the product. Amazon and Flipkart can be seen mentioning the eye-catching details in the first few lines of their product listings. There is just enough detail to convert the user to a customer quickly. This will also help in decreasing the chances of asking for a refund as you had already mentioned the terms of purchase in the product description.

The Reward for Buying at Specific Time

Reward the buyers with additional benefits like discounts, cashback, or offers for the future purchase if they buy specific products at a specific time. Nobody says no to savings on purchases.

Happy Reviews Helps in Quick Decisions

Get genuine reviews and feedback from customers who find themselves lucky to purchase the product at that instant. Reviews play a major role in converting visitors to customers. Appreciate the positive ones and learn about the areas of improvement from the negative ones.

Upgrade Technology Platform

You might have built your online store on the technology platform that was perfect for the customers of yesteryear. A lot has changed in the last decade. Highly popular ecommerce stores like Amazon have put in a lot of effort and resources to provide both a great user experience and the coveted convenience for today’s customers. They have incorporated an advanced ecommerce technology platform to provide a win-win situation to both the customers as well as the sellers. Nearly all new stores entering the market every day are utilizing the Magento platform because of its track record.

For those ecommerce ventures that were built on Magento 1, they can now migrate to Magento 2 and capitalize on the intelligent capabilities of the platform. To learn why ecommerce entrepreneurs are setting up their online stores on Magento 2.x, read this blog.

We hope these small changes bring big changes to your sales graph.

Optimize Product Pages of Your Store with E-Commerce SEO

Is your eCommerce website’s sales-graph looking down despite your best efforts?

Do you still feel that the users are wandering off to websites other than yours?

Are the product pages missing something, but you’re unable to find the exact point?

In an era of fierce competition to reign and sustain in the ecommerce business front, you need to start analyzing your shortcomings and seek professional measures to get back on track.

Internet is vast. It is powerful enough to convert you from rags to riches in no time. The reverse is possible too; if you are unaware of the current trends, guidelines, and the best ecommerce business practices.

Google keeps upgrading itself every next hour. The first page on the search index might slip to the next page in the next moment. Losing your place in the Google search index can hamper your sales by manifolds. Do not hesitate and hope, head to the necessary solutions after analyzing what needs to be done. We have summed up a few important points related to product pages of online stores that can help increase web traffic and retain users.

Search Engine Optimized

Are the product pages of your e-commerce website optimized for search engines? If not, you are missing out on a deciding factor that affects your salability. Here is something you should start working on:

Research on the keywords related to the products.

Include the long-tail keywords in the product descriptions.

Link the important product pages internally with other relevant category pages

Product Description

Detailed information about the product is extremely important from a customer’s perspective. All your product pages should provide details such as:

Product title with the brand name, key specs, and offer

Explain the features and components of the products

Price of the item, discount & offers, shipping charges, and star ratings

Size/dimensions, color, bundle option, brand value, and pictures/videos of the products

Care and maintenance instructions, returns & cancellation, customer support, and payment mode instructions

Include other relevant information that would influence customers to make a purchase

Mention the Brand

When it comes to buying products online, buyers often prefer the brand. For example, a buyer finds two trimmers with the same set of features. One of them belongs to Philips and costs $50, and there is another offering the same features at $30. The buyer is more likely to buy the one from Philips. This is due to brand awareness.

Make sure you mention the brand behind the product in the product description. You can also add the Guarantee certification, genuine product assurance, and after-sales service support offered by the brand for that product.

Ensure High-quality UX

Let the visitors coming to your ecommerce store have an exceptionally satisfying experience. Give prominence to User Experience (UX), and it will greatly influence your ecommerce digital marketing strategies. A high bounce rate on your website is probably due to the dull theme and messy site architecture that makes visitors disinterested in exploring your online store any further. You are more likely to convert more users if they are offered a great user experience. Keep it simple, delicate and pretty.

Good read: Principles of Product Page UX for eCommerce

Use Professional Photography

There is a huge difference between the photos taken by a professional photographer and by a novice. The former knows which angle grabs more eyes. The perfectly photographed product images can be a great help in optimizing product pages. Give the users a brief idea about the product’s practical size through images and video clips.

Use Rich Snippets

Use Schema.org for rich snippets. A high-quality picture accompanied by a small description on the first page of the Google search will direct more buyers to your ecommerce website. Offer the readers something they haven’t read before. Users tend to read things that are new. They might end up purchasing the product, just because “you don’t copy things.”

Page Loading Speed

The higher the quality of the images, the longer it takes to load the product pages. Lower loading speeds affect your page visits to a large extent. You will need to balance the quality of the images and graphics keeping in mind the page loading speed. You should limit your DPI for the same reason. Adobe Photoshop will help you with this task.

Mobile Friendly

This is probably the biggest factor that you should focus on when optimizing product pages. With smartphones extending their reach, it is necessary that your ecommerce website works better on devices with varied screen sizes. If possible, get a mobile application version of your store.

Action Buttons at Prime Positions

The action buttons like “Add to cart” and “Buy Now” should be placed at places that grab eyes quickly. At the same time, that doesn’t mean it has to cling around, throughout the screen.

Final words

There is no perfect way of optimizing your product pages. It is supposed to vary website to website, from one kind of audience to others. As an ecommerce retailer, only you can identify the deciding factors apart from the ones discussed above. Try implementing these small, yet crucial changes with the help of a certified Magento 2 developer. We are sure you will see your sales-graph moving up.