India’s Biggest Magento Event – #MM19IN, Turns Out to be a Great Hit!

In the heart of Gujarat – Ahmedabad witnessed India’s most-awaited Magento event that was held on 2nd and 3rd February. Presence of 25+ tech icons, leading brands from the world of commerce and almost 500 attendees made the event undoubtedly a huge success.

Everyone from developers to marketing professionals marked their presence, with a keen eye for the latest trends and innovations in the world of Magento.

Let us share our two-day experience from the event:

Day 1:

The first day was all about introductions, greetings, and insights to the world of Magento. Brent Peterson and Vijay Golani welcomed everyone and gave a brief overview of the event.

The event headed towards an advance brainy session where GraphQL and PWA were some of the diversified topics under discussion by various keynote speakers including Ashish Tandon, Bhagyashree Surana, SergiiIvashchenko, Sonal Puri, Miguel Balparda, Tom Karwatka, Sushma Vyas,and Ramadas Prabhakar.

Vinai Kopp gave his views on Magento caching. He explained that complexities you face while caching Magento 2 pages can easily be avoided. The learning experience was educating and interesting as well.

Every session was indeed a value addition, attendees were curious for the David Manner’s session on Magento Community engineering team and Sulagno Mukherjee’s session on Driving B2B eCommerce with Magento.

The day ended with a session from the most awaited keynotes of the day Ben Marks”. Google keynote by Saurabh Rajpal, (Mobile Technical Solutions Consultant, Google) & Magento keynote by Ben Marks (Magento Evangelist — Magento Inc.) was the most awaited sessions of the day. Attendees made the most of those sessions.

The first day concluded with an overview and some prize distribution, which was then followed by some fun time of networking and drinks. We had an amazing opportunity to meet and greet some of the leading thinkers and doers of the IT industry.

Day 2:

Day 2 was contribution day sponsored by Wagento, Two Jay, and Nexcess. As this day allowed the attendees to contribute towards the Magento Community, everyone was quite excited. Magento Community Engineering Team introduced all the attendees to Magento 2 development and gave them insights on how they can contribute to the Magento 2 core.

Attendees even got a chance to work with Magento core team architects, and contribute towards the acceleration of advancement in Magento 2. Magento U Certification exam was also organized at the venue, interested candidates even took the test and successfully cleared it.

It was awesome meeting great old friends from the Magento Community of India. We spoke about ecommerce, organic farming, coffee, drinks, pets and what not.

Smiling faces, handshakes and the eagerness to meet again were the traits we saw in each other while waving goodbye.

Magento Launched the Mobile Optimization Initiative for Merchants

Just more than a month ago, Peter Sheldon, the Senior Director of Commerce Strategy at Magento, posted a news update that the Magento Community, led by technology partners PayPal and Hi Conversion, launched the Mobile Optimization Initiative to help bridge the mCommerce gap.

It was revealed that during the time of launch that the participating system integration partners have conducted over 250 experiments resulting in three million data points from merchants worldwide.

They found that every major retailer is facing the same problem, which is converting sales using mobile devices. Smartphones have become a primary source of online shopping for many customers. However, the ratio of mobile views to conversion is far higher, meaning not as many conversions, in comparison to desktop views. A more effective scheme of monetizing consumers should be adopted by retailers as they are heading towards the competitive holiday season.

Must read: Is your eCommerce store ready for Black Friday and Christmas Sales?

It is important that consumers have a memorable mobile experience throughout the process to ensure better consumer engagement. Consumers do not hesitate to leave the buying process if the payment process is just a little bit confusing. Therefore, the mobile checkout experience has become a sore point for all brands.

What can be done?

The Mobile Optimization Initiative is all about providing retailers a complementary mobile checkout funnel assessment, optimized campaign design and implementation, and professional services during the ongoing program. The initiative works with 15 system integrators providing professional services, including Web 2 Market, Red stage, Razoyo, Something Digital, Imagination Media, Wagento, ICUBE, JH, Gene, IWD Agency, and Lima Consulting Group. The program is expanding globally and has already been accepted by 60 merchants.

The Mobile Optimization Initiative provides support to merchants, which will help them capture some of the revenue that is being lost because of low mobile optimization.

A community is required to work on this issue as one company cannot solve the mCommerce gap alone. The Magento Community is one such community with a vibrant, collaborative, and dedicated group of individuals working towards improving the online buying experience for everyone. They have come together to solve this ongoing problem with the best magento ecommerce developers, system integrators, designers, and merchants.

(News source:https://magento.com/blog/magento-news/magento-introduces-mobile-optimization-initiative-merchants)