Checkout Tips That Reduces Cart Abandonment

It’s astonishing to know that the average cart abandonment rate is more than 77% globally for ecommerce sites and that is a huge number for losing potential revenue. Still, there are ways that can help optimize the checkout process and influence shoppers to make a purchase if you have your site developed from a Magento ecommerce agency.

Alternative Checkout Options

  1. Guest Checkout
  2. Guest checkout options might not seem like a good idea because you would not be able to collect necessary customer data for future use. However, for customers, it is a great way to avoid time-hogging account creation to make a purchase. Most of the time, when a customer finds something of interest to buy and they proceed to checkout stage to make the payment, asking them to register by filling a lengthy form is like giving them a reason to abandon the cart.

    Guest Checkout

  3. Allow Login with Social Networks
  4. The most convenient way to proceed to the checkout stage is by utilizing a social network account. It has considerably helped in reducing cart abandonment since it was first used in ecommerce websites. At times, making a purchase by logging through a Facebook account is even quicker and easier than a guest checkout. It also allow users to enter their details from their social account including age, address, phone number, city, zip code, profile picture and more.

    Another advantage of using a social account is that businesses can store important customer information safely in their systems and shoppers can have the convenience of using a single account to login every time they shop.
    Allow Login with Social Networks - Checkout Options

    source: asos.com

Integrate One-Step Checkout

When anything from above is done, the process of checking out should be as efficient as possible. To facilitate this, one-step checkout is an ideal solution for an online retailer. You can make the process simple and easy for the customers with a one-step checkout. If they feel buying an item(s) is possible in just a few clicks; they will be inclined to proceed with ordering and complete the transaction. Since time and their hassle is reduced, you can see more sales coming in.
Integrate One-Step Checkout

Better Checkout Form

One thing that worries most of the ecommerce site owners is how to make a checkout form and the process better. At times, checkout forms can be too complex, especially on mobile devices where limited visibility area leads to more pages to fill. This has caused a whopping cart abandonment rate. Let’s look at ways to combat the problem:

  1. Use AutoSelect Feature

Speed is crucial in online shopping and it is evident that customers want to move ahead quickly at the checkout stage. Use the AutoSelect feature to help customers save time.

  1. Allow Copying the Same Information in Fields Required

When a customer has entered the details the fields all at once, give him the option to select the same information in the next required fields. The most common is the billing address and the shipping address to be selected as same or different. Either give a check box to select the same information or autofill the fields with the previously filled details, allowing them to edit as needed.

Better Checkout Form - Checkout Options

Have All Payment Options

Now comes the end stage of checkout when your customers will be paying for the purchase. Give them the flexibility of multiple payment options by using popular payment gateway providers including, VISA, MasterCard, Amazon Pay, PayPal, American Express, Apple Pay, Android Pay and more. If you cater to worldwide customers, it is imperative to have all the different types of payment options as different countries have different methods of payments. Giving your customers the benefit of paying through their preferred means contributes in your sales conversions.

Have All Payment Options - Checkout Options

On the checkout page, add high-quality logos from reliable payment providers to help customers identify their preferred payment partner. This also adds to building credibility of your store for incorporating secure payment options

Still, there are things that you can do to reduce cart abandonment rate and make most out of every customer interaction. If you need help in integrating a better checkout process, talk to a Magento 2 Enterprise Development company.

Envision Ecommerce, Top B2B Companies on Clutch

In a time where ecommerce has seen only increasingly rapid acceleration, Envision Ecommerce knows exactly what clients and their companies need to succeed in the online landscape. Through our honed Magento e-commerce development skills and marketing experience, the team at Envision is an ideal partner for clients looking to ramp up their digital presence.

The company Envision Ecommerce, founded by Vikrant Shukla in 2015, has been serving clients from all across the globe with Magento-based products and services. Earlier this year, the company merged its operations under Netsmartz, one of India’s leading IT solutions provider.

Congratulating on this remarkable feat, Manipal Dhariwal, Chairman and CEO of Netsmartz, said, – “We stand at the forefront of a tremendous market opportunity. As we are at the dawn of the next Magento Revolution. Combining the full range of Netsmartz services, we are now expanding ecommerce solutions and its capabilities, offering an ever-broadening comprehensive portfolio to our customers.”

We are excited to announce that others are taking notice of our work, and B2B research firm Clutch has named us as one of the top e-commerce developers in India. Clutch’s sister website, the Manifest, has also published their new research highlighting Envision Ecommerce as one of the Top 25 Magento Development Companies in 2018.

The Manifest and Clutch, both business insight firms from Washington, D.C., evaluate thousands of companies based on their market presence, previous experience, and client feedback. Getting nominated as a leading company among their research strengthens our general reputability as a technology partner.

We’d like to acknowledge our clients for their reviews of us on our Clutch profile. Our team thrives on helping our clients and their businesses further build and maintain their e-commerce capabilities, so hearing directly from some of our previous customers about the impact that our products and team members have had definitely serves as a great source of pride for us.

“After several rounds of intense scrutiny and questioning to ensure their suitability, Envision Ecommerce managed to consistently exceed our expectations and fit our needs perfectly.”

 “Envision came and saved me,” summarized a second client. “I’d been reluctant to work with an Indian company because the output quality is usually not very good, but with Envision, it was different: they have a Westernized approach, Magento professionals, and a good communication system in place..”

Thank you to The Manifest, Clutch, and our clients for their support and recognition of Envision Ecommerce as a premier presence within the e-commerce development industry. We take great pride and satisfaction in knowing that we have served our clients, their businesses, and the greater community as well. Apart from this, Envision Ecommerce achieved another feat of being a top Magento Company on DesignRush. We welcome you to reach out to us if you are interested in hearing more about our projects or experience, and we look forward to new collaborations soon!

What’s Trending in the eCommerce Industry in 2018?

Trends are something that keep evolving and changing.For business to strive in the industry on a global front, it is important for them to stay on top of such trends. All these trends that pop up during the life cycle of a business helps them survive the battle of intense competition as well as in shaping the organization’s future. When trends occur, some might stay afloat for short term, while some stay and find a permanent place in defining the way a business is done. For customers, trends often become expectations and when it is not fulfilled, they move to next, ultimately causing business loss to you.

Global ecommerce sales are expected to increase 246.15% by 2021, from $1.3 trillion in 2014 to $4.5 trillion in 2021 – according to Statista. This means that the ecommerce industry is booming and there are no signs of it slowing down any time soon. Every year, we observe trends in the eCommerce industry that continue to evolve over time. Moving from 2017 to 2018, we witnessed some revolutionary trends and eCommerce companies continue to embrace the upcoming foreseeable ones with open arms. Some of them are:

Shipping and Delivery

eCommerce businesses thrive when the customer is happy and to make it possible, one of the key elements is faster shipping and free delivery. Most market players are continually coming up with innovative ways to ship and deliver items as quick as possible. Same-day delivery and preferred delivery is now a customer-friendly standard that companies like Amazon strive to beat out competition.

AI and Machine Learning

No one can deny that the eCommerce industry will continue to integrate and empower offerings with artificial intelligence and machine learning technology in 2018. eCommerce businesses have already embedded these intelligent technologies into their systems to provide product recommendations to their customers based on searches and purchase histories. This has allowed eCommerce retailers to provide exactly what a customer is looking for, thus saving them time and effort. With more innovations lined up, the future of online shopping will be influenced by machine learning. The AIs and customers are shown only the products or services they’re most interested in. As a customer, an individual come across machine learning and AI every day, he just might not know it.

AR and VR

How about viewing and experiencing a product in real-time while browsing the store before you make a purchase? If that sounds exciting, all the credit goes to Augmented Reality (AR) and Virtual Reality (AR) technologies. This has gained people’s attention over the last couple of years.This tech has been getting some serious traction in 2018 and companies are going to eventually make it standard to offer products and services with AR and VR options. In the times ahead, customers will be more likely to make a purchase from eCommerce companies that allow them the option of visually testing out products before purchase.

Payments on the Go

This revolutionary technology of mobile payments has changed to the way people shop and pay bills on eCommerce portals. Since 2015, the growth of the mobile payment market has increased steadily and now there are at least 10 different mobile payment platforms available today, including Apple Pay and Google Pay. Today, 62% of Smartphone users make an online purchase at least once in six months. As a result, eCommerce sites are being optimized for smaller devices like mobile and tablets. In addition, fingerprint and facial recognition tech is facilitating one-click payments. Soon, it will become the most preferred payment method for all online transactions.

Voice-based Search

In the eCommerce space, voice-based searches will be surpassing manual and typed search methods for users using smart devices like Amazon Echo, Google Home, and other voice-activated devices. As of now, 40% are already using voice search before making an online purchase. Thus, it is imperative for eCommerce businesses to integrate voice search capability to ensure consumers stick to their portal because of its ease of use. Plus, a sale completed via Amazon Echo units also provided retailers with numerous upsell opportunities, with upsell rates of more than 60% observed among some product lines.

ROPO – The New Fad

Research Online, Purchase Offline (ROPO) has now been developed as an intelligent tool with advanced and reliable features to help eCommerce businesses evaluate how well their digital ads are contributing to in-store sales. Leveraging the information from social networks, mobile tracking/geo-location, mobile payments, in-store inventory, analytics tools, and CRM systems, eCommerce retailers are at complete control. Eventually, they witness the benefits like create higher-conversions and more targeted campaigns of shoppers who conduct online research before making offline purchases.

We have listed the trends that are highly perceived in the eCommerce industry, which means there are even more that could equally affect the ways eCommerce business is conducted. According to you, what trends we will see in the eCommerce space in the year ahead? Share what we missed in the comments section below. In addition, if you are interested in implementing the latest trends on your eCommerce store, we are just a call away.