While starting journey in the eCommerce world, it is essential to know about eCommerce development and necessary checklist to make sure the latest ways of eCommerce growth. The following checklist includes some important things to help you with your eCommerce approach:
1. Security Checks
An eCommerce website stores personal information, credit card details, social security numbers and other confidential data about the thousands of customers. Therefore, online security of the store should be a top priority to protect your customers and keep them safe before embarking on an eCommerce development mission. Go with the following ways to protect an eCommerce website from hackers, online fraudsters or other insider misuse and ensure that there is no hole in your security.
a) Use Latest Versions of SSL/TLS
SSL ensures secure information transmission between a customer and the server in an encrypted form. To keep hackers away from your eCommerce site, maintain current versions of SSL (Secure Sockets Layer) or TLS (Transport Security Layer) and avoid using old or vulnerable versions.
b) Ensure PCI Compliance
Moreover, even though you are making a use of payment gateways, you will be dealing with customer data. Therefore, you should ensure that your payment gateway is PCI compliant in order to protect your customers.
c) Multiple Layers Security Protection
This security measure protects your eCommerce environment from application-level attacks like cross-site scripting and SQL injections. You can layer your security in terms of:
- Contact forms
- Login boxes
- Search queries
- Strong & secure passwords for logins, etc
d) Regular Security Patch Installation
Most of the breached eCommerce stores attacked by attackers only due to running old versions of software or codes. Therefore, while preparing to develop an eCommerce website, make sure about the usage of the latest security patch. If there is a release of new security patch, after your eCommerce project development, don’t wait even a single day to install it on your eCommerce store.
e) Precise Customer Data
There is no need to keep records of unnecessary customer data, especially when it comes to customers’ credit card numbers, expiration dates and other data not essential to your venture. Always store the precise amount of customer data so as to avoid the risk of compromising their private data.
2. No Dummy Data
Dummy data are the one of the most common mistakes that starters (especially in the eCommerce area) do. Dummy data are mainly used to build test products, brands, different product categories in order to generate required and fully functional theme for an eCommerce site and can be customized as per requirements once after eCommerce project development. However, some forget to purge such data from their stores which further leads to sales of test products and annoying customers. Therefore, while preparing for your eCommerce site development, make sure to remove such data before finally launching it.
3. Speed Optimization Checks
The increase or decrease in the sales depends upon the eCommerce website’s speed. A slow speed eCommerce store always annoys customers and they leave it to refer other store loading faster.
As per Mainstreethost’s blog: (http://blog.mainstreethost.com/website-speed-and-sales)
“Amazon has noticed that for every 100-millisecond improvement to their site speed, they’re able to increase revenue by 1 percent. Wow.” Therefore, it is essential to consider speed optimization checks for better revenue growth, sales and conversions.
4. Responsive Layout
Plan your eCommerce website’s layout. Ensure that you are going to use your eCommerce project to the fullest of its potential by making it responsive to customers available on mobile, tablet and desktop. Give your customers an optimized user experience with the layout changing eCommerce website.
5. Email Branding & Marketing Solutions
Don’t forget to include branded emails as a part of your eCommerce business. These emails should be clear and concise in terms of branded header, correct business name & contact details, consistent & relevant email signatures, social media icons and promotional clickable banners (only if necessary). A powerful branded email works like a marketing communication tool and help you to reach out to relevant customers.
6. Shopping Cart
Make sure that the shopping cart is visible on every page of your Ecommerce site or make use of a hover for the cart and consistent product thumbnails. There should be an appropriate & a clear call to action to “add to cart” for landing pages with no navigation to keep the customer’s attention only on buying.
7. Checks regarding Products
Perform some checks about your products like:
a) Product Keywords: Good keywords for products are important to be successful in eCommerce business.
b) Product Title: A user friendly product name or title is not only beneficial in terms of reaching to relevant customers, but also helpful in terms of search engine ranking.
c) Product Descriptions: Clear, concise and relevant product descriptions help customers to know about your products and reach out to desired products.
d) Product size & variations: Ensure that you are maintaining products by using appropriate size group like small, medium, and large or color group like red, blue, black, etc.
e) Product Categories: Also categorize products in the right order so that customers can easily find them on your site. For example, women>>accessories>>bags>>hand bags.
f) Product Images: Use relevant images to represent your products to customers. The thumbnails or catalogs work well. There should be proper usage of resolution for large images and also Zoom-in/out feature.
g) Product Pricing Information: Make sure you are including base price, fix price, discount price, volume & static pricing and every other cost you need to mention for your products or various other options.
If you face any difficulty while performing these checks before starting your eCommerce development project, you can contact Envision Ecommerce. Based on our years of experience in Ecommerce industry, we will offer you free personalized consultation to make your venture thrive in the eCommerce marketplace.