Crafting Awesome Digital Experiences

AEM as a cloud service helps businesses manage CX seamlessly. Besides, it has many advantages like improved scalability, a highly-secured CMS, ensures 99.99% uptime, and a low cost of ownership.

Adobe is responsible for all the operations and updates on the codebase of AEM. It releases new features every month to update and improve the overall functionality. Plus, Adobe is also releasing bug fixes regularly to improve security.

Adobe Experience Managers provides hundreds of features and integrations to improve the overall functionality of your online store. Our experienced eCommerce developers and store managers can help you with integrating the right AEM features and functions that will bring value to your business.

Running an eCommerce business is not easy in a highly competitive market. Some of the common challenges that digital commerce businesses face include cybersecurity, order fulfillment, attracting the perfect customers, online identity verification, building customer loyalty, performance optimization, improving customer journey, improving the conversion and shopping cart abandonment rate.

Here is a list of the Top 5 Challenges Facing Digital Commerce Businesses in 2022 and their solutions.

The term digital customer experience is a blend of all the online interactions that consumers have with your business and how they feel about it. It is a subjective term and you can not measure customer experience in numbers. But, there exist metrics like NPS, churn rate, and customer satisfaction rate to find out how your consumers are feeling about their interactions with your brand.

Customer experience may start from your online store but could also include experiences on your brand's mobile apps, social media channels, emails, and other virtual touchpoints.

Customer experience is how brands communicate with their customers, and there are several ways to improve the same. For example, you can invest in personalization, customer support, improving your site navigation, delivering an omnichannel experience, and other things that ease your store's customer journey and delight your consumers. Here are 3 tried and tested ways to improve eCommerce CX.

An excellent digital customer experience strategy involves creating meaningful experiences for brand consumers that help improve conversions, customer loyalty, and customer satisfaction rate. Building a successful digital CX strategy starts by setting a customer-focused vision to match customer expectations with desired business outcomes.

While building your Digital Customer Experience (DCX) strategy, you need to consider the following seven stages:

• Awareness
• Discovery
• Evaluation
• Conversion
• Experience
• Support
• Retention

DCX means the overall impression of your business in the eyes of your customers. It is developed with consistent interactions that they have with your brand.

If you plan to build an exceptional customer experience for your consumers, Adobe can be a perfect tool in your arsenal. Being a trusted digital transformation partner, Adobe provides tools that help you build your DCX precisely as your customers want. Some popular Adobe offerings are Adobe Experience Cloud, Adobe Commerce, Adobe Experience Manager, Adobe Analytics, etc.

We are Adobe Silver Partners and have experts that understand Adobe and its solutions to the fullest. So, if you plan to build a solid and scalable digital commerce business using Adobe products, we can help you do it seamlessly with our years of experience working for clients all around the globe. We successfully helped more than 300 businesses scale using Adobe Commerce (Magento) and other Adobe products and platforms.